From single-family homes to large residential complexes, every homebuilder faces unique challenges when producing high-quality visual content. This case study presents 12 real-world CGI projects that demonstrate how various visualization products can cater to the diverse needs of homebuilders.
Each case highlights the project goals, production process, and results, providing actionable insights into achieving photorealistic renders, animations, and immersive experiences efficiently, while maintaining design accuracy and brand consistency.
Client:
Pulte Group
Building type:
Modern suburban residential community featuring single-family homes and surrounded by beautiful green landscapes.
Purpose:
The goal of the project was to create a set of highly realistic aerial and exterior renderings that present the new residential development in its natural surroundings. The visuals were designed to communicate the layout, architecture, and overall atmosphere of the neighborhood to potential buyers and investors.
Project description
The Bates Quarry Residential Community project showcases a thoughtfully planned suburban neighborhood composed of modern single-family homes. Each home features contemporary architecture with clean lines, light-colored façades, and functional layouts. The community design emphasizes a balance between modern living and connection to nature, with green spaces, curved roads, and wooded areas surrounding the development.
Client’s main business goal
The client’s primary goal was to attract potential homebuyers and investors by presenting a clear and appealing visual concept of the new neighborhood. The renderings needed to convey both the architectural quality of the homes and the peaceful lifestyle offered by the community’s design and natural environment.
Product
Realistic high-quality bird’s view and exterior renderings of individual homes and neighborhood layouts.
How materials were used
The visuals were used for investor presentations, local planning approvals, and marketing campaigns. They will also serve as key promotional materials for online listings, brochures, and sales events, highlighting the neighborhood’s design, comfort, and connection to nature.
Measurable impact/achievement
All deliverables were completed on schedule and used successfully in marketing and investor meetings, helping the client generate early interest in the project and accelerate pre-sale inquiries for available homes.
Client:
Building type:
Modern mid-rise condominium complex located on the oceanfront in picturesque Surfside, FL
Purpose:
The goal of the project was to create a highly realistic flyover animation that presents the renovated common areas of the two condominium towers and showcases the oceanfront location. The visuals needed to clearly communicate the scope and quality of the renovation to the building’s internal board and investors.
Project description
The Solimar Condominium project involves renovating the common areas of two residential towers, North and South, originally built in the 1990s. The towers are connected by an elevated pool deck, which forms the centerpiece of the renovation. The project reimagines the lobbies, amenities, and exterior communal spaces, blending modern design with the towers’ existing architecture, all while highlighting the condominium’s prime oceanfront location.
Client’s main business goal
The client’s primary goal was to secure approval for the renovation from both investors and the building’s internal board. The visuals needed to effectively convey the updated design, atmosphere, and lifestyle benefits of the renovated spaces.
Product
Realistic flyover aerial animation, interior lobby renderings, and amenity visuals for the pool deck and common areas.Promotional animations
How materials were used
The materials were presented to the board and investors, and will also be used for online marketing and promotional campaigns during the sale of new apartments, highlighting both the renovation and lifestyle benefits
Measurable Impact / achievement
Despite a tight deadline, the flyover and renderings were delivered in time for the board meeting, enabling the client to successfully secure approval from both investors and the building’s internal board
Client:
Confidential (under NDA)
Building type:
Mixed-use development — hospitality, retail, and residential
Purpose:
Project approval and investor presentation — to communicate the design intent, architectural vision, and integration of the mixed-use complex within the Beverly Hills urban environment.
Project description
“Beverly Hills” is a premium mixed-use development featuring a luxury hotel, upscale retail areas, fine-dining spaces, and exclusive residences. The project reflects the sophisticated character of Beverly Hills, combining contemporary architecture with an elegant urban atmosphere.
Client’s main business goal
To visually communicate the project’s concept for investor and stakeholder approval, highlighting the development’s design quality and alignment with the city’s high standards. The visualizations were created to present the project’s architectural aesthetics, atmosphere, and luxurious lifestyle, emphasizing its integration with the Beverly Hills context.
Product type
How materials were used
The renderings were used for investor presentations, internal coordination meetings, and city approval documentation.
Measurable impact / achievement
The visuals effectively conveyed the project’s luxury and design intent, enabling the client to successfully obtain project approval from stakeholders and city authorities. Despite a tight deadline, the renderings were delivered on time and met all quality expectations, supporting a smooth and efficient approval process.
Client:
Building type:
Residential and mixed-use development — renovation and vertical expansion
Purpose:
The goal of the project was to create beautiful, emotionally engaging visualizations that highlight the architectural advantages of the new tower within the classic fabric of Lower Manhattan. The visuals were designed to emphasize the idea of renovation — blending new design elements with the historical context of the city.
Project description
232 Broome Street is a 16-story development that reimagines an existing warehouse in Lower Manhattan by adding 12 contemporary floors above the original structure. The new tower features refined terra-cotta panels that echo the texture and warmth of the existing brick base, establishing a harmonious balance between the old and the new. The design celebrates the architectural evolution of the neighborhood, seamlessly connecting history with modern living.
Client’s main business goal
The client aimed to present the renovation project to developers and investors, conveying its atmosphere and lifestyle vision. The 3D visuals needed to effectively convey the project’s architectural identity, convince investors to secure funding, and be adaptable for use in future marketing and sales materials for developers
Product type
How materials were used
The materials were used for client presentations, and following approval, for online campaigns, social media marketing, and promotional or sales materials for developers, highlighting the project’s architectural concept.
Measurable Impact / Achievement
The visuals clearly communicated the project’s luxury and design vision, helping the client secure approval from both stakeholders and city authorities. Despite a tight schedule, all renderings were delivered on time and met high-quality standards — ensuring a smooth, efficient approval process.
Client:
Building type:
Luxury Private Residence
CGI Type:
Photoreal 3D Animation & High-End Exterior/Interior Renderings
Purpose:
Investor presentations and high-end marketing prior to construction
Project Overview
This mansion represents the fusion of timeless architectural proportions with modern sophistication. Surrounded by landscaped grounds and a private pool, the residence features light-filled interiors, marble finishes, and premium furnishings, designed to evoke elegance, serenity, and grandeur in every square foot.
Client’s Request
Before a single brick was laid, the client needed visuals that would persuasively convey the project’s value to investors and buyers. The goal was to present the mansion as more than just a structure — it had to radiate luxury, precision, and refinement.
Our Solution
We delivered a premium visual package:
Usage
The materials were featured in investor decks, marketing campaigns, and the client’s personal portfolio, providing a clear, polished vision of the future property.
Impact
The visuals helped the client gain positive investor feedback, accelerate funding and project approval, and highlight the attention to detail and exclusivity central to the design. The imagery didn’t just show a house — it told the story of a luxury lifestyle in the making.
Client:
Compass.com (Realtor: Joe Hosni)
Building type:
Luxury Residential with Guest House
CGI Type:
Exterior & Interior Renderings, Animation, Drone Tracking, Marketing Video
Purpose:
Sales and listing presentation for high-end real estate platforms
Project Overview
Located on the iconic Tiburon peninsula, this project offered a rare opportunity to build one or two world-class estates with sweeping views of the San Francisco Bay. The setting blends nature, luxury, and urban access, encapsulating the Southern Marin lifestyle at its most refined.
Client’s Request
With construction permits and architectural plans in place, Compass needed photorealistic visuals to market the property and attract high-end buyers. Beyond technical accuracy, the focus was on mood, architectural elegance, and California indoor-outdoor living.
Our Solution
We created a complete visual package:
Usage
The assets were used on Compass, Zillow, Redfin, and across marketing presentations and listing materials.
Impact
The visuals clearly communicated the design vision and lifestyle appeal, helping drive sales interest and stakeholder alignment.
Client Feedback
I think we are all set! Excellent work to all who were involved with this entire project! Now we need to get more lots to sell! You’ll be our first call!” — Joe Hosni, Compass Realtor
Client:
Building type:
Residential – Private Mountain Retreat
CGI Type:
Exterior & Interior Renderings, Promotional Animation Videos
Purpose:
To showcase the architectural vision and emotional atmosphere of the project for portfolio and storytelling
Project Overview
Cabin One marks the beginning of an exclusive series of mountain retreats set in idyllic natural surroundings. Recently completed, this cabin blends contemporary design with the quiet majesty of the Montana landscape, offering a deeply immersive and intimate experience. The emphasis is on atmosphere, not accuracy — a visual narrative designed to evoke, not just inform.
Client’s Request
The client wanted visuals that go beyond technical correctness — aiming instead to capture mood, ambiance, and emotional resonance. The goal was to shape a strong visual identity for the Mountain Cabin series and build a compelling portfolio presence.
Our Solution
We delivered:
Usage
The materials are featured in the studio’s portfolio, website, social media, and promotional materials. They also serve as a creative reference for the next two cabins in the series.
Impact
The project is expected to strengthen the studio’s reputation for emotionally rich residential architecture and set a visual benchmark for the ongoing Mountain Cabin series.
Client:
Building type:
Luxury Eco-Conscious Residential Development
CGI Type:
Purpose:
To create a story-driven digital experience that boosts off-plan sales by showcasing lifestyle and atmosphere
Project Overview
ORA Residences is a luxury residential project redefining modern living in Malta. With elegant apartments and sky villas, the development offers more than architecture — it promises a lifestyle. Think lush gardens, serene pool zones, upscale dining and shopping, and a resort-like atmosphere designed for comfort, beauty, and balance.
Client’s Request
The db Group aimed to accelerate off-plan sales by offering potential buyers a fully immersive way to explore the property — no physical visit required. The visuals had to convey emotion, lifestyle, and space, allowing people to feel like they were already home.
Our Solution
We crafted:
Usage
The visuals powered online campaigns, social media, printed brochures, sales presentations, and video content — all aligned to engage buyers at every touchpoint.
Impact
According to the client’s director, the immersive 3D tour helped sell 95% of the apartments after the very first sales meeting. Buyers were genuinely moved — choosing units based on virtual views, sunrises, and that instant emotional connection to their future home.
Client:
Nir Shilo – Marketing Director, North High Tech Park
Property type:
Innovation Hub / Office & Commercial Development
CGI Type:
1-minute Promo Animation, Exterior & Interior Renderings, Bird’s-Eye Views, Human Animations
Purpose:
Sales and advertising — to showcase the park’s facilities and attract tenants and investors
Project Overview
North High Tech Park is a cutting-edge innovation campus in Western Galilee that brings together professionals across cybersecurity, AI, digital health, and more. Designed as a space for collaboration between Jews, Arabs, secular, religious, students, and professionals, the park features high-speed internet, VR/AR capabilities, advanced cybersecurity infrastructure, and modern wellness amenities.
Client’s Request
The client needed realistic, high-quality visuals to promote the park to potential tenants and investors, showcase its modern architecture and inclusive spirit, and support digital engagement through immersive content.
Our Solution
We produced:
Usage
The visuals are used for online platforms, investor pitches, digital campaigns, and to support future expansions and program promotions.
Impact
The park already hosts over 178 businesses and 2,000+ professionals, and the ongoing project supports continued growth. The client emphasized realism, aesthetics, and attention to detail, appreciated the collaborative, iterative process, and valued technical precision in handling references, design refinements, and feedback.
Client:
Building type:
High-Rise Commercial Development
CGI Type:
Exterior & Interior Renderings, Amenity Visuals, Cutaways, Promotional Video
Purpose:
Tender submission visuals for investor and planning authority approval
Project Overview
Izaka Hills is a visionary urban redevelopment proposal set in the heart of Tokyo. It features two cutting-edge commercial towers, complete with a tower garden, sports complex, library, and modern office spaces. The design merges architectural innovation with city life, creating a vibrant, multifunctional environment woven into the urban fabric.
Client’s Request
To win over investors and city planners during a major tender process, the client needed high-impact visuals that clearly conveyed the architectural concept, spatial organization, and lifestyle potential of the project.
Our Solution
We produced a comprehensive visual package, including:
Usage
The materials formed the core of the tender presentation, featured in a visually striking brochure and showcased on the project’s landing page to communicate the full scope of the redevelopment.
Impact
The visuals helped deliver a bold, confident pitch — one that made the project’s architectural story not just seen, but felt. When you want Tokyo’s future to take notice, every pixel counts.
Client Feedback
Client:
Justin Cohen, Co-Founder & Managing Principal at Petite Acres
Building type:
Hospitality, Event Venue, and Lodging
CGI Type:
Exterior & Interior Renderings, Aerial Views, Virtual Tour, Drone Animation
Purpose:
Marketing and pre-booking campaign before construction
Project Overview
Petite Acres is a luxury hospitality development nestled on 4.25 acres, blending modern architecture with serene, nature-rich surroundings. Inspired by the charm of the South of France, it includes 12 high-end rental units and a 5,000 sq. ft. event space tailored for weddings, retreats, and private events.
Client’s Request
To generate buzz and drive early bookings, the client needed captivating marketing visuals that conveyed the project’s upscale, curated guest experience — long before completion.
Our Solution
We crafted a full CGI package:
Usage
The visuals became the backbone of Petite Acres’ pre-launch strategy — featured on the website, social media, and in marketing campaigns.
Impact
The assets effectively conveyed the vision and elegance of the project. The client’s team was blown away, and the visuals played a key role in securing early interest and bookings. A launch built not just on promise — but on a vivid, immersive preview of what’s to come.
Client:
Building type:
Luxury Island Resort
CGI Type:
Aerial Views, Interior & Exterior Renderings, Animation Video with Drone Footage
Purpose:
Pre-launch marketing and promotional content for web and social media
Project Overview
Set on the pristine shores of Mirihi Island, this luxury resort underwent a thoughtful renovation aimed at elevating the guest experience while preserving the natural beauty and charm of its original architecture. The redesign features refreshed interiors, upgraded villas, and enhanced communal areas — all crafted to deliver an unforgettable island escape.
Client’s Request
The client needed captivating visuals to present the resort’s upgraded design before its physical completion. The goal was to communicate the full experience to future guests and support early marketing efforts across digital channels.
Our Solution
We created a full visual narrative including:
Usage
The assets were used to craft immersive web and social media campaigns, painting a vivid picture of the resort’s unique story and environment.
Impact
The visuals are set to boost online engagement and drive early bookings. A serene slice of paradise — digitally brought to life before the first guest even checks in.
Client:
Building type:
Residential Beachfront Community
CGI Type:
3D Flythrough Animation, Exterior & Interior Villa Renders, Beach Club Renders, Lot Renders
Purpose:
Marketing and pre-sales support before construction
Project Overview
Las Olas is a luxury beachfront villa development located in the idyllic coastal city. Designed for tranquil, high-end living, the community features multiple ocean-view villas surrounded by lush tropical landscaping — a dream escape for those seeking peace, privacy, and paradise.
Client’s Request
To captivate potential buyers and accelerate pre-sales, the client needed compelling visuals that communicated the unique atmosphere of Las Olas. The goal was to let viewers feel the lifestyle — exploring the layout, villas, and oceanfront experience long before construction was complete.
Our Solution
We delivered a stunning visual suite that included:
Usage
These visuals became the centerpiece of the project’s marketing — used on the client’s website and promoted across YouTube, Facebook, and Instagram to attract serious buyers.
Impact
The materials spoke for themselves: four lots were pre-sold before construction even began. The client was thrilled with the result.
Client Feedback
Thank you. You guys do exceptional work… the result is outstanding! Thank you for your meticulous work and attention to detail.” — Jeffrey Wike, Assistant Managing Partner
When your visuals can sell paradise — before it’s even built — you know they’re working.
Schedule a free demo of 3D solutions for your business
ArchiCGI specializes in creating exceptional 3D visuals that help companies present their ideas clearly and impressively. Our team produces large volumes of top-tier imagery fast — ideal for investor decks, marketing materials, or design approvals. Each project is crafted to highlight every detail with precision and impact, showing what architectural CGI can truly achieve.
Get in touch to schedule a demo and discover how professional 3D rendering can elevate your projects and streamline your workflow.
Valerie Adams
Blog Writer
Valerie is an editor and content writer. She used to work on news and entertainment TV channels and in a fashion & design magazine. In her spare time, she enjoys visiting foreign countries, art events, film and street dancing festivals.
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