ARCHITECTURAL DESIGN PRESENTATION: SHOULD IT SELL AN OBJECT FOR CONSTRUCTION OR AN IDEA?

How To Conduct an Effective Architectural Design Presentation

Architects are excellent at creation of spectacular innovative designs. However, sales area often isn’t the the strongest of their skills. Unfortunately, this prevents Architects from presenting their projects right. For despite all the efforts, presentations can fail, and the audience – miss on all the wonderful features of the Architectural Design presented.

All that because Universities don’t teach Architects that a good presentation is 50% of success. As a result, they place the outcome of the project on sheer luck. While a true effective presentation is a skill, based on the findings of marketing, negotiation theory and, of course, psychology.