ARCHITECTURAL ILLUSTRATION AS AN ULTIMATE PRESENTATION TOOL: 2D IMAGE VS 3D RENDERING

3D Rendering For Architectural Presentation

Architectural illustration is an invaluable element of any interior or exterior design presentation. Not only visuals are much more informative than words, but they also save a lot of time both for the architects and their clients. World has changed, and hand-drawn sketches, stylistic renditions or scaled props are far from guaranteeing success. A modern designer who wants to keep up with competition needs to cooperate with an architectural rendering company to get an ultimate trump card to win a contract – 3D architectural illustrations!

Some architects will disagree. After all, they are successfully presenting their project with means mentioned above. We have examined multiple cases of talented designers whose works are bright examples of perfect 2D architectural illustration. But, individual examples prove to be exceptions in the is bigger picture, and CGI has a lot of game-changing advantages.

Which option is better in the long run? Which one pushes capabilities of their respected medium every day and which one remains largely the same? Does 2D or 3D architectural illustration artist have more tools at their disposal? These and more questions will be answered today! Join us as we pit 2D and 3D at an honest competition.

Architectural Illustration: Best Tool For Design Presentations

The Classic Means

#1. Hand-Drawn Sketches

Project Sketches for a House Project

Any interior or exterior design begins with a hand-drawn sketch. The level of detail may vary, but the idea is the same – visualize general look of the project and represent it appropriately. This is far from being a good option for actual displays, since these aren’t used after the draft phase – and for a good reason. Sketching is a form of experimentation, whether it is done on paper or in drawing programs. Even if an architect gets the proportions and style right, the sketch still looks unconvincing. The investors would think “sure, it looks good…on paper”, and wouldn’t bother to look at the charts or listen to architect’s explanations.

#2. Props

High-Quality Props For Architectural Presentation

A lot can be said about scaled props, but first thing that comes to mind is “Good God, how much time did it take to make this thing?!”. Indeed, a model is a very informative tool for presentations featuring both a bigger picture as well as small details, but the complexity of creating one is just insane – it may take a whole week for a team of dedicated artists to make a set with low level of detail. Imagine what’s it like for a poor lone architect! And don’t forget – there is no guarantee that the design will attract investors. Days of work ruined in a couple hours – is it really worth it?

#3. Architectural Artworks

House Design Artwork For Effective Project Presentation

There are quite a few professional artists and illustrators in architectural community. And every project they deliver is a priceless work of art – created on canvas or in architectural illustration software. Not to mention that these designers are extremely influential in the industry, and just mentioning them gathers crowds of clients. Frank Gehry, Frank Lloyd Wright, I. M. Pei, Zaha Hadid, Tom Wright, Renzo Piano, Jean Nouvel and many more – their fame is priceless. But this is a problem. Their names guarantee success in marketing for architectural services – but what about less known artists? Today clients want a quick and informative showcase – not a visit to an art gallery. And by investing a lot of time into an artistic rendition non-influential architects or beginners do themselves a huge disservice of pouring effort into projects that won’t be appreciated. Overall, using aesthetic architectural illustration for presentations is viable, but only if the company already has a base of loyal clientele.