An architectural walkthrough is a tool superior to static 3D rendering when it comes to presenting projects in best light. Animation in general opens a lot of possibilities for selling ideas, and the better toolset you have to work with to impress investors, the better.

But we’ve gone a bit ahead of ourselves. The most challenging task for all architects is not designing a building or an interior, but presenting it in a stunning way. Without help from an architectural visualization studio the only things they could rely on to convince investors were speech, hand-drawn sketches and being well-connected. Introduction of CGI made a huge difference, since it allowed visualizing objects that didn’t exist yet photorealistically. Such images spoke volumes about the project to be, ensuring that a good design will attract financial support to bring it to life.

Computer graphics nowadays expand the possibilities of what can be visualized. This is quite appropriate, since the new generation is all about unique experiences, impactful memetic content and customization. This calls for a new, even more exciting solution – an animated architectural walkthrough. Today you’ll find out how 3D animation can enhance any design presentation!

Architectural Walkthrough: Effective Presentation Without Words

#1. Immersing The Viewer

It’s hard to argue that 3D animation is a very immersive medium, second only to video games. It’s tailor-made and is designed to look enticing. For the best possible effect it’s a good idea to project an architectural animation on a large screen – this way the viewers can really take in the atmosphere and see the future building in its finest form.

#2. Helping With Place Recognition

Architectural 3D walkthrough is not just a spectacle, it also needs to show the accurate dimensions of a location. Luckily, architectural walkthrough software uses CAD to accurately render every floor and the construction as a whole. It is so precise that after viewing the animation clients will be able to find their way around the actual building!

#3. Providing An Interactive Experience

An architectural design presentation can be made more impactful by allowing the viewer to interact with the environment. This can be achieved by making an interactive architectural walkthrough in virtual reality. The only thing you need to do is to order a VR-compatible program. This software is similar to Google Maps Street View, allowing clients to traverse the building, not with mouse and keyboard but by turning in real life and looking around. After a trip like that even the most picky investors will throw money at you!

#4. Using Visual Storytelling Techniques

Visual storytelling is vital to successful sales regardless of the medium. However, using these tricks is much easier in multimedia projects, like an architectural walkthrough, for example. Zooming in to show crucial details, showing step-by-step creation process from blueprint to house, 360-degree fly-around to capitalize on the expanse of a building, filling up the interior with decor to give it a “lived-in” look, adding moving 3D models of people and placing a construction in certain environments to demonstrate how it fits – these are just a few techniques that would prove that the project is worth investing into. The profit from the deal would make architectural walkthrough cost seem tiny in comparison.

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You have a perfect exterior or interior design project and want it to be gorgeously rendered to impress clients? Now you’ll be able to not just demonstrate your designs in a tangible form, but also receive invaluable marketing materials as well as great portfolio fillers! Realize your ideas today with our professional architectural walkthrough services!

Irma Prus
Content Writer, Copywriter

Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.