Exterior renderings are an effective option to present architectural projects to clients as accurately and clear as possible. Moreover, they are a perfect choice for marketing visual materials thanks to their photorealism and high quality.
Let’s imagine an Architect wants to get images that precisely recreate his ideas and help to present them. He wants exterior renderings to include a stylish facade of a villa which fits perfectly in a tropical landscape. Another idea of his is to put a terrace in front of the building and show the tenants relaxing on a lounge chair or in a pool. Moreover, he wants to show his clients not only a sunny daylight scene but also the evening scenario of exterior lighting in order to highlight all benefits of a project. But how can the Architect explain the picture in his mind to 3D Artists? Where does he start and what can help him to convey the concept for an ideal architectural rendering? We will give tips on how to do it and what references to use for the best result.
#1. Architectural Drawings
The accurate conveying of architectural ideas depends on drawings of a project. Among all drafting types, site plan is the most basic for exterior renderings. Thanks to this drawing, 3D Artists are able to understand surroundings and create an environment for renderings, be it urban area, countryside or tropical zone. It also allows to recreate architectural ensemble around the main exterior. A site plan is more than enough for making renderings for presentations or marketing campaigns. However, working with contractors requires other types of drawings.
The preparation for the construction process sometimes includes photorealistic exterior renderings as a reference to the finished result. Builders, engineers and finishing workers need more detailed 3D visualization, so references must be more precise as well. In this case, Architects should send floor plans, elevation, cross-section and other construction drawings. Such drafts are recommended to send in CAD or any other format that opens in 2D drawing software, where 3D Artists can explore all the