Exterior renderings are an effective option to present architectural projects to clients as accurately and clear as possible. Moreover, they are a perfect choice for marketing visual materials thanks to their photorealism and high quality.
Let’s imagine an Architect wants to get images that precisely recreate his ideas and help to present them. He wants exterior renderings to include a stylish facade of a villa which fits perfectly in a tropical landscape. Another idea of his is to put a terrace in front of the building and show the tenants relaxing on a lounge chair or in a pool. Moreover, he wants to show his clients not only a sunny daylight scene but also the evening scenario of exterior lighting in order to highlight all benefits of a project. But how can the Architect explain the picture in his mind to 3D Artists? Where does he start and what can help him to convey the concept for an ideal architectural rendering? We will give tips on how to do it and what references to use for the best result.