Just a few years ago, it was much harder to start selling a new product, as product prototyping was not that easy. To begin with, one had to produce a few physical prototypes to test the market demand. That is, you had to invest in the prototyping at least. Moreover, no one can guarantee that the product in question will be a success from the very beginning. Quite often, prototypes still need some more refining – changes in product design or new colour solutions. Even if the product model is flawless and doesn’t require any further alterations, physical prototyping is rather expensive. As a consequence, manufacturers always look out for ways to reduce production costs. For this reason, they have to choose cheaper materials for production.
Product Prototyping: New Era
Look at the world today. Times have changed, for most clients search for the products on the internet. They compare features and prices, and make the purchase only when absolutely sure to get the best deal. Basically, they look at the pictures and video reviews of the product.
So, do we need physical product prototyping to understand whether or not it will be in demand? How can we adapt the process of product development to this new reality?
3D modeling is the answer to this question. It allows us to create a prototype of basically any product (ranging from the ice cream to the planes, for example) and explore the market demand.
So, why exactly do we need a 3D model before the production start-up?