Product renderings come in two main forms: as white background shots or lifestyle images, also known as roomsets. Both are used at roughly the same rate and, in general, can present an object equally good. However, should you opt for ordering a certain type of images from 3D product rendering studios? Today we’ll present the facts that will help you answer these questions.
In order to stay as objective as possible we’ll present a complete overview of two most prominent product renderings types and analyze them on several issues: where they are used, how they are used, what are the variations of plain color background and lifestyle pictures and how can they change the way merchandise is marketed.
White Background Product Renderings
Despite being as old as product marketing itself, white background shots are still ever present in ads, catalogs and presentation materials. It is mandatory to provide such images for ecommerce platforms like Amazon. White background photographs and 3D product renderings serve a simple purpose – showing the goods and giving an idea of what they are used for. 3D modeling offers a lot of flexibility to businesses who want to do that since there is no need to produce an actual object, and start sales campaign early to test the market and target audience.