The Power of CGI and Drone Video in Pre-Selling Luxury Beachfront Homes
Coastal Development Partners — a U.S.-based home builder — came to us with a clear goal: launch pre-sales for their beachfront villa community before construction even began.
To make it happen, they needed marketing visuals that would drive buyer interest and secure early commitments. So they turned to 3D visualization — and chose ArchiCGI because we could deliver everything quickly, within budget, and with up to 5 rounds of revisions included.
We produced:
- high-impact 3D animation blended with drone footage,
- short video clips for social media and presentations,
- photoreal stills showcasing the future community in full detail.
The result? A strong set of sales assets that helped Coastal Development Partners move fast, pitch with confidence, and convert interest into reservations.
Curious how 3D rendering like this is made — and why it works so well for home builders? Read on.
Meeting with the client, receiving the SOW
The client provided us with the following references:
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architectural drawings
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SketchUp models of the planned buildings and site
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layout of the future community
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video and photo references of the location, including drone footage
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Google Maps location
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material references
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animation brief: 40-sec flythrough featuring numbered lots, villa placement, landscaping buildup, ocean & mountain views, and light, relaxed background music
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additional requirements: stylish people in luxury beachwear, high-end cars (e.g. Tesla), golden hour lighting (~2 hours before sunset), and a dramatic, aspirational mood
#3. Project Results and Marketing Usage
Below, you can check out the 3D flythrough animation of the Las Olas community we delivered.
This flythrough animation fully immerses viewers in the vision of Las Olas. As requested, it captures the site layout, architectural concept, and breathtaking oceanfront location — all presented in a creative and memorable way. Here is what our client wrote in our CRM system once he saw the final result:
“Thank you. You guys do exceptional work, and I appreciate your patience with the changes and revisions that we had. But the result is outstanding! Thank you for your meticulous work and attention to detail. It has been a pleasure.” — Jeffrey Wike, Assistant Managing Partner at Coastal Development Partners
The client has been extensively using the 3D flythrough animation across a variety of marketing channels, including their website, YouTube, Facebook, and Instagram. And the campaign is already bearing fruit — four lots have been successfully pre-sold, with more sales on the horizon. If you’re interested in the Las Olas project, you can get more information at lasolaszihua.com.
We are grateful to the Coastal Development Partners team for the seamless collaboration and look forward to taking on more of their inspiring projects.
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Catherine Paul
Content Writer, Editor at ArchiCGI
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.
