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Coronavirus and Architecture: How the Pandemic Is Affecting the AEC Industry
November 26, 2020

The Covid-19 pandemic has posed some serious threats and challenges to most industries. And architecture is no exception. Project cancelations and indefinite delays are making AEC professionals rethink their work processes. So, what is the impact of coronavirus on the architecture business? And how are industry players adapting to the consequences? As for the workflow change, AEC professionals are adopting technologies such as 3D architectural v...

Virtual Tours of Houses: How They Are Created in 3D
November 19, 2020

Digitally made virtual tours of houses are a cutting-edge solution that helps real estate developers and agents to promote and sell properties. One of the main benefits of this tool is the ability to advertise and pre-sell places that are still under construction by showing their expected look. Furthermore, one can find customers in any city or country by offering this interactive 3D experience online. And, of course, it’s perfect for presenting im...

Architectural 3D Rendering: How the Project Deadline Influences CGI Quality
November 17, 2020

Let’s talk about the correlation between the time spent by a 3D artist working on an architectural 3D rendering project and the quality of the final results. The thing is, it’s absolutely possible to deliver decent CGI even with a tight deadline. However, top-level quality can only be achieved through thoughtful, meticulous work. There’s no cheating here, no skipping steps. Because, after all, there’re both physical and technical limitations to con...

Exterior House Rendering for an Exquisite Chalet in Switzerland: Case Study
November 12, 2020

This exterior house rendering is quite special for us. The project was designed by a fantastic architect Lara Cadringher, and we created CGI for it in 2016. And in 2020, Lara emailed us that the chalet was ready! She even included a few photos, in which we recognized the cozy residence. We are very grateful that the architect thought about us and let us know about the project update. It’s always a pleasure to hear from friends, and the 3D artist...

Facebook for Architects: Top-7 Content Ideas
November 10, 2020

In today’s digital age, it’s essential for architects to have well-curated, professionally-looking social media pages. Because it’s the best way to be noticed by potential clients, as well as specialized media outlets and talented future employees. And what platform can serve those needs better than Facebook with its 2.6 bln monthly active users? It allows sharing various kinds of content, launching targeted ads, and interacting with the audience i...

3D Walkthrough For A Luxury Penthouse Ad: Case Study
November 5, 2020

This 3D walkthrough for a luxury condo was created for Surface Developments, a premium real estate development company in Ottawa. They sell upmarket housing and offer custom design services, so that the buyer doesn’t need to go search for designers elsewhere. Instead, they can get with Surface Developments a ready apartment that was designed to suit their every need. That was exactly what the 3D walkthrough needed to showcase. Our task was to de...

Office 3D Rendering: 5 Examples of Digitally Visualized Home Offices with Appealing Design
November 3, 2020

Office 3D rendering can realistically depict any kind of offices – from workplaces of big corporations to home studies. Recently, the latter option has been becoming more and more popular, since the pandemic made millions of people work remotely. So, now, there is a great need for them to organize comfortable and beautiful working spaces right at their homes. The task does not seem easy but furniture brands and interior designers come to the rescue...

Real Estate Rendering Services: 7 Ways They Enhance Promotion of Unfinished Properties
October 29, 2020

Pre-selling unfinished properties takes a great amount of effort on a developer’s or a realtor’s side. Because they need to persuade the prospects to pay for something that doesn’t exist yet. Naturally, they have their doubts about making an investment. What if it’s not worth it in the end? In this case, using real estate rendering services to sway their decision appears to be the most reasonable solution for developers and realtors. With the he...

Photorealistic Interior Rendering: Choose the Right Mood for Your CGI
October 27, 2020

When it comes to photorealistic interior rendering, lighting and contextual details play the key role in creating the right mood. In fact, one and the same room can have a very different atmosphere depending on the time of the day, weather, and the amount of secondary elements in the frame. And so, the viewer will perceive the picture differently as well. Therefore, it’s important for a designer to pay close attention to those things when ordering ...

Real Estate Social Media Content Ideas: 7 Top Ones
October 22, 2020

Today, many real estate brokers are taking advantage of social media to generate more traffic to their listings and get more leads and clients. Platforms like Facebook and Instagram do offer numerous opportunities to promote properties and agents` services, so one must learn how to make the most of them and engage the audience. And for that, one needs to always have some fresh real estate social media content ideas up their sleeve. For instance,...

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