Bedroom Interior Rendered in V-Ray

V-RAY PHOTOREALISTIC RENDERING: HOW IT ALLOWS TO CREATE DIGITAL MASTERPIECES

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Bedroom Interior Rendered in V-Ray

V-Ray photorealistic rendering is the number-one сhoice for lifelike design visualizations. It helps architects and interior designers demonstrate the benefits of their projects plainly and persuasively: the imagery has few to no differences with photos.

The client is yet to sign a contract, but V-Ray photorealistic rendering allows to showcase the project as if already brought to life. On the bedroom rendering above, everything fascinates the viewer: the snow-white curtain, the fluffy carpet, the ottoman and the soft cushion on top of it… With imagery like this, a design presentation leaves no room for doubt and uncertainty: the client sees exactly the result he or she will get.

Another popular use of V-Ray photorealistic rendering is marketing. A stunning architectural or design portfolio pics on a professional’s website, high-quality imagery in social media, 3D animations on video blogs – these are only a few examples of how 3D visualization company that uses the V-Ray rendering engine can help a marketer.

There are 6 reasons why the plugin is the first one CGI professionals consider when photorealistic rendering is a must. Learn how the V-Ray rendering software helps a 3D artist produce striking and persuasive imagery. Read more

The Right Type Of 3D Furniture Modeling For Each Commercial Goal Preview

3D FURNITURE MODELING: A PERFECT TYPE FOR EACH COMMERCIAL GOAL

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3D Furniture Modeling And Rendering For Each Commercial Goal

3D furniture modeling is an effective way of producing visuals for marketing. CGI is faster to make than photos and yields the same or better results – 3D imagery fits any commercial goals with ease. But there is still a question – what type of furniture 3D modeling to order from a 3D rendering company? After all, there is no “one size fits all” when it comes to CG visuals. To find out, join us today as we explore different ways of using such pictures as well as which type is the best for each of those goals.

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A Lifestyle Pic of a Sofa with 3D Models as Props

3D PRODUCT MODELING: 6 WAYS IT ALLOWS TO CUT FURNITURE MARKETING EXPENSES

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A Lifestyle Pic of a Sofa with 3D Models as Props

3D product modeling is gradually replacing more traditional photography in furniture industry. Of course, the latter retains a strong position. But shareholders and marketers time after time discover that CGI addresses a particular issue more cost-effectively while sparing time.

Why do furniture manufacturers opt to employ a 3D product modeling company? Let’s begin with the marketing challenges a furnishing business repeatedly faces.

Introduction of a new product into the market isn’t that easy. A quality photo representation may cost too much to stay within the budget, so the business has to balance between affordability and effectiveness. The same issue arises when it comes to promo materials, and opting for lower-cost solutions may result in a decrease in sales. In both cases, the marketer has to worry if the marketing materials will sell the product.

The manufacturer wants to try out a new design idea such rattan furniture for children. But since it’s a completely new field, who knows if the furniture will be a success? If it fails, the marketing materials will go to the dust bin. The prototypes and props will also find their way to the landfill it because the company is running out of the storage space. How could the marketer know what would be in demand? Is there any way to reduce unnecessary expenses and test more ideas?

Luckily, there’s a way to get the same results at a lower cost so that more. Read on to learn how 3D product modeling helps companies reduce marketing budget and generate more sales as ever. Read more

Organisation And Work Structure Of A Visualization Company Preview

VISUALIZATION COMPANY: HOW IT IS RUN AND ORGANISED NOWADAYS

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Organisation And Work Structure Of A Visualization Company

Outsourcing to a 3D architectural visualization company is a common practice among the vast majority of architects and interior or exterior designers. The procedure is simple – submit specifications and receive photorealistic images. But, there is always a chance that something can go wrong, the deadlines are postponed and nobody is satisfied. In order to avoid most common accidents, you need to know how a 3D architectural rendering company is run and organised. Join us as we explain the work structure of our studio and how to maximise cooperative efficiency!

When it comes to how 3D rendering business is run, a visualization company is no different from any other profit organisation. Management department makes the right decisions to maximise production effectiveness, customer satisfaction and revenue, streamline the workflow and maintain it. 3D artists do their job and produce gorgeous CGI. Sales department does its best at making sure that a business never runs out of clients. A visualization company like ArchiCGI differs from counterparts in how we process orders and organise service. There are 5 stages to each project clients submit, and let’s go through them in detail.

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7 Facts About Residential Architectural Rendering

7 ESSENTIAL THINGS WIKIPEDIA CAN’T TELL YOU ABOUT RESIDENTIAL RENDERING

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7 Facts About Residential Architectural Rendering

Residential architectural rendering is dominating the market, and for good reasons. CGI can visualize things that don’t exist yet, which is a lifesaver for architects who would otherwise have no visual representation of their designs, at least worthy of showing at project presentations. Some architects are even studying 3D rendering, doing research at dedicated resources. However, there are seven important things that no encyclopaedia can tell about 3D visualization – something that only an experienced 3D rendering company can share. So let’s find out what these things are!

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The Future Of Architecture: Will VR Dominate The Market

VR IN ARCHITECTURE AND CONSTRUCTION: OUR GLORIOUS FUTURE OR A MERE FAD?

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The Future Of Architecture: Will VR Dominate The Market Title

Designing buildings entirely in a digital workspace was unheard of even 5 years ago, but today VR for architecture seems plausible in the nearest future. Although the technology itself is still in development right now, its capabilities are improving every year. Just like with any future speculations, there are two sides of virtual reality in architecture debate: the supporters and skeptics. Our architectural rendering company is constantly on the lookout for new innovations to help designers visualize their ideas better, and after some research we are ready to prove that virtual reality is the future of your industry. Join us as we address common misconceptions about VR functionale, explore the latest developments and see the potential this technology has for all architects.

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An Office Building 3D Visualization

COMMERCIAL BUILDING RENDERING: 7 TYPES OF USAGE FOR ARCHITECTURAL PROJECT SUCCESS

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An Office Building 3D Visualization

Commercial building rendering gives the viewer a first-person perspective of a building as if already used in business. Since it conveys the overall impression and showcases the benefits of the project, commercial visualization finds a lot of uses before construction and long after cutting the red ribbon.

However experienced an architect is, there are many points of divergence. Will the customer sign a contract or choose a competitor? Do the architect and the client see the commercial building project the same way, or a strong disagreement is going to arise during construction? Do the builders get the idea right or they just think so? Will the client be happy or disappointed using the premises? Will the client refer friends to the architect or, on contrary, discourage them?

An architectural visualization company can help an architect ensure the better-case scenario at any stage of the project. Read on to learn how.

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Future Presentations: HQ Architectural Renderings Vs VR Preview

HIGH-QUALITY ARCHITECTURAL RENDERINGS VS VIRTUAL REALITY: WHICH WILL DOMINATE PROJECT PRESENTATIONS IN THE FUTURE?

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Future Presentations: High-Quality Architectural Renderings Vs VR

High-quality architectural renderings have been the backbone of any successful product presentation for a while. However, new technologies are introduced and old ones get upgraded every year, cutting costs, improving quality and efficiency of work. This is the case with virtual reality, which started off visually unattractive but rapidly became one of the most immersive visual mediums of today. Entertainment industries were quick to adopt VR and regard it as their future. But this amazing gear has got attention from other spheres, marketing included. Increasing availability of VR opened up a lot of new ways of product advertisement. So, many started speculating – why use static 3D renderings if there are these cool commonplace gadgets that allow interactivity that was impossible before?

Even an architectural rendering company specializing in 3D visualizations production has experience with not just high-quality architectural renderings: 3D animation and VR-compatible 3D modeling are also common types of work it encounters. The companies would readjust quickly for sure. However, the issue still stands – what is the future of product presentations?

Today, we join the discussion and speculate on the topic. Before we present our prognosis, each medium needs to be explored for its pros and cons.

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3D Lifestyle for Furniture Marketing

FURNITURE MARKETING THAT ROCKS: 5 WAYS TO DRAW CUSTOMERS TO YOUR ONLINE STORE

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3D Lifestyle for Furniture Marketing

Furniture marketing is crucial for an online store whose mission is to make homes more comfortable. Business survival statistics relentlessly show that only one in three firms stays afloat within the decade following the foundation. About 20% of small businesses fade away during the first year. Only 50% of companies celebrate their fifth anniversary. There are dozens of reasons why a store can go bankrupt, but poor marketing is among the the top ten.

A marketing plan for a furniture business should be as elaborate as a sea chart. There must be realistic numerical goals based on market research, and the entrepreneur needs to track their achievement. Moreover, it’s essential to clearly know the audience including their hobbies and life values to predict their behavior and base the marketing strategy upon this knowledge.

To make sound decisions, online retailers need also to be aware which part of the purchase funnel they are dealing with while considering a furniture marketing strategy: Read more

Best Options For Presentation: 2D Or 3D Architectural Illustration Preview

ARCHITECTURAL ILLUSTRATION AS AN ULTIMATE PRESENTATION TOOL: 2D IMAGE VS 3D RENDERING

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Best Options For Presentation: 2D Or 3D Architectural Illustration

Architectural illustration is an invaluable element of any interior or exterior design presentation. Not only visuals are much more informative than words, but they also save a lot of time both for the architects and their clients. World has changed, and hand-drawn sketches, stylistic renditions or scaled props are far from guaranteeing success. A modern designer who wants to keep up with competition needs to cooperate with an architectural rendering company to get an ultimate trump card to win a contract – 3D architectural illustrations!

Some architects will disagree. After all, they are successfully presenting their project with means mentioned above. We have examined multiple cases of talented designers whose works are bright examples of perfect 2D architectural illustration. But, individual examples prove to be exceptions in the is bigger picture, and CGI has a lot of game-changing advantages.

Which option is better in the long run? Which one pushes capabilities of their respected medium every day and which one remains largely the same? Does 2D or 3D architectural illustration artist have more tools at their disposal? These and more questions will be answered today! Join us as we pit 2D and 3D at an honest competition.

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