3D visualization blog | Architectural CGI

Realtors Use Virtual Staging To Show What Space Can Become. Living Room

VIRTUAL STAGING: HOW IT HELPS REALTORS SELL MORE PROPERTIES

September 20, 2017/0 Comments/in Uncategorized /by IrinaPrus

When looking through real estate listings, people are attracted to clean curated looks. Viewers see it, and then – there’s a lighting: “This is it. I want to live in a house like this.” In contrast, bare walls and outdated tacky design do not produce the same “A-ha” feeling.

So, Virtual staging to properties is like a fairy godmother to Cinderella: a life-changer. It helps to highlight the best parts of the place and turn it into a promise of a comfortable future. And all that – without renovations, physical staging and renting the decor or furniture. Architectural rendering company creates virtually a perfect listing image for a house or flat. Read more →

Furniture Photography And Rendering: A Chair In Interior

FURNITURE PHOTOGRAPHY VS PRODUCT RENDERING: WHAT WORKS BETTER FOR CATALOGS? WHAT IKEA DISCOVERED

September 1, 2017/0 Comments/in Blog /by IrinaPrus

Furniture Photography used to be the only choice for Marketing Visuals. So, to launch a new collection, Marketers called photography studios and that was it. The same was true for IKEA.

Two years ago, however, the company admitted that most of the beautiful imagery in their catalogs is created with 3D rendering services, both lifestyle and white background. Read more →

Quality Of A CG Rendering Company Portfolio

CG RENDERING COMPANY: HOW TO CHOOSE A GOOD ONE BASED ON PORTFOLIO

August 9, 2017/0 Comments/in Blog /by IrinaPrus

CG Rendering companies help Architects and Interior Designers present their projects and win presentations with excellent visual materials. Yet not all 3D companies provide the same level of services. Mistakes in choice lead to inferior quality of the three-dimensional rendering and complications at negotiations. Sometimes the colors aren’t correct, the scale is wrong or the overall rendering looks rough and therefore doesn’t do the design justice.

But all CG Rendering companies promise to deliver the quality that’ll amaze the clients and present the design in all its splendor. None of them says “Well, you know, we’re still struggling with V-Ray, but we are eager to try. What do you think?”.

How does one make the right choice in such conditions? Read more →

Artistic Three-Dimensional Rendering For A Creative Childroom Design: Preview

THREE-DIMENSIONAL RENDERING: 5 TOOLS OF ARTISTIC EXPRESSION 3D ARTISTS USE TO ACHIEVE PHOTOREALISM AND TELL A STORY OF A PROJECT

July 28, 2017/0 Comments/in Blog /by IrinaPrus

Three-dimensional rendering is no longer a mere way to transmit the information digitally but a form of art. High-quality renders look just as realistic as the photos themselves. Moreover, they convey the atmosphere, tell stories and evoke emotions. Which is why Architects and Interior Designers use Architectural Rendering for their project presentations.

But how comes that 3D renderings can be so impactful, appealing and accurate? Let’s learn 5 main tools using which 3D Artists create photorealistic images and breath life into the accuracy of a 3D rendering. Read more →

Photoreal Interior Design Renderings For Commercial Project With Green And Yellow

INTERIOR DESIGN RENDERINGS: HOW THEY HELP COMMERCIAL INTERIOR DESIGNERS TO WIN CONTRACTS AND GAIN CUSTOMER LOYALTY

July 21, 2017/0 Comments/in Blog /by IrinaPrus

Interior Design Renderings have the power to make the work of a Designer much more productive and satisfying. For what’s the key to selling design for a Commercial Interior Project?

That’s right: conveying the idea to the audience.

And this is exactly the issue. Commercial Interior Designers present projects to business owners – people who speak facts and figures, and demand tangible proof. Naturally, they want to see that the design will benefit the profitability. Furthermore, the entrepreneurs need to be reassured that they won’t spend more money than needed. Or, much better – see that they will save some. So, the Designer must propose some ground-breaking ideas to decrease the cost.

This is a cup of tea for a Commercial Interior Designer. But how to provide factual information on the project that doesn’t exist yet? And, most importantly, is it possible to convey the idea when the clientele does not understand drawings and sketches? Read more →

Present Projects With Interior Design Rendering Services - Preview

INTERIOR DESIGN RENDERING SERVICES: 5 MAIN TYPES OF IMAGES FOR A WINNING RESIDENTIAL PROJECT PRESENTATION

July 12, 2017/0 Comments/in Blog /by IrinaPrus

Interior design rendering services are an effective instrument that help Designers convey their concepts and win project presentations. The thing is, 3D Rendering is way clearer than all alternative ways Architects and Designers are used to. No drawing, moodboard or sketch is capable of delivering such level of precision and impact! It ensures that client understands all the benefits of the interior design and knows exactly what he gets.

Let’s see how exactly various types of 3D rendering services help Interior Designers produce an impression and obtain contracts for their companies.

ARCHITECTURAL EXTERIOR RENDERING FOR SUCCESSFUL DESIGN PRESENTATIONS: 9 MAIN TYPES

July 4, 2017/0 Comments/in Blog /by IrinaPrus

Architectural Exterior Rendering is a brand-new tool for design presentations. But why would you need anything new if sketches and drawings are doing fine?

It takes you a lot of effort to present the advantages of your design – investors aren’t good at reading drawings, it bores them. On top of it, you’ve got strong competitors fighting for the same project, and the success depends on your convincing skills more than ever. The mere thought that winning has more to do with your eloquence than with the obvious merits of your architectural masterpiece doesn’t make it any easier or fairer.

Pity you cannot just take that beautiful picture that’s in your mind and show it to the investors… Wait. Actually, you can. Read more →

Choosing Between Furniture Product Photography And CGI: Preview

FURNITURE PRODUCT PHOTOGRAPHY VS 3D VISUALIZATION: OLD WAYS OR A BRAND-NEW SOLUTION?

June 28, 2017/1 Comment/in Blog /by IrinaPrus

Furniture product photography is a service in demand. Basically, this is the first thing you think of when you need images for the catalog and promotional materials. Which is why every year your furniture travels from the store to studio or another photoshoot location – depending on the type of photo chosen. But the world has changed, and 3D Technologies have given the world Virtual Photography – or 3D Visualization.

Many major players of the furniture industry market have already discovered 3D Rendering services. For instance, 75% of images in the furniture catalogs are CGI. Even more than that – many glossy magazines about interior design chose it. That means that new 3D alternative is an increasingly popular advertising tool.

But why would anyone stop using photos? To get an idea, let’s take a look at the advantages of each type of images. Read more →

How To Win Tenders With 3D Services For Architects Preview

3D SERVICES FOR ARCHITECTS: HOW THEY’VE CHANGED PROJECT PRESENTATION FOREVER AND HELP INCREASE SALES

June 21, 2017/0 Comments/in Blog /by IrinaPrus

What’s the use of 3D services for Architects? What really counts at presentation is quality and quality only. But is that always so?

Let’s remember a situation that is only too familiar. Your team is participating in a tender, and it is as prestigious as profitable. You know that competition is high, but you are confident. So the team went for it and put all forces into development of the project. When needed, you invested personal free time and stayed up till midnight. As a result – you created a real gem the team is excited about. Read more →

Impactful 3D Visualization For Killer Interior Design Marketing Preview

INTERIOR DESIGN MARKETING: 5 WAYS DESIGNERS CAN BOOST SALES USING SOCIAL MEDIA

June 13, 2017/0 Comments/in Blog /by IrinaPrus

Interior design marketing is a subtle art that is supposed to conjure new clients, educate potential ones and build the brand loyalty. But achieving that is a challenging task. Sometimes, it’s as though everybody else knew some magic trick and you didn’t.

You’re opening your company Facebook group – 0 new messages! And when you look through your accounts on Behance, Pinterest and Houzz, you see pretty much the same picture. What can be improved? No. What should be improved so that your company starts attracting subscribers through your social media accounts? Maybe, there’s nothing else to do. Maybe, it’s better to focus the efforts elsewhere. Read more →