Furniture companies nowadays use a wide range of instruments to promote their products. Traditional ones are easy to use and familiar to all of us. They are usually based on creation of photos and promotion of media advertisements. Traditional instruments of product promotion include print advertisements, outdoors advertisements and the company site.

There isn’t probably a furniture company that wouldn’t use them. However, the world is changing rapidly, and new technologies appear, such as 3D Visualization, 3D Virtual Tours and 3D Animation. They lead to emergence of brand-new marketing materials, which take the marketing campaign to a whole new level.  Not only do they have the benefit of being cheaper and faster to do than the usual advertising materials. They are also much more convenient to use and open totally new opportunities to Furniture Manufacturers. Take a look at 5 reasons why 3D Animation is effective at improving furniture sales. Read more →