Gorgeous Architectural Rendering for London Showroom

Architectural rendering process got rid of the status of magical mystery long ago and became architects’ everyday tool. They use CGI technologies to show a fully finished design in photoreal quality before the actual construction. It makes the project approval much easier since detailed high-end renderings illustrate the design with the utmost accuracy and convey all the necessary information about its advantages.

Small wonder that many architects seek for better understanding of CGI process – to rest assured they get exactly what they desire. Naturally, they wonder what the main steps are, how to calculate the turnaround time and how to describe their needs to get an accurate result.

To answer these questions, we have decided to put all cards on table and reveal behind-the-scenes process of architectural 3D rendering in ArchiCGI. To illustrate clearly all stages, we will show the workflow on the example of CG visualizations project for Hetherington Newman company. We will show what the client sent as references, how our 3D artist achieves photorealistic quality and how to establish effective cooperation with an outsource CG rendering studio.

The background is the company needed new London Showroom pictures before the construction process has even started – to advertise showroom opening on the company’s website. Join us as we describe the architectural rendering process and reveal how we work to bring top-notch design visualizations:

#1. Technical Assignment

Everything had begun when Hetherington Newman got in touch with our client manager. The latter directed them to register a project in our online CRM platform, where Hetherington Newman specified the character of the project. They needed two images for the showroom, interior and the front of the shop. The client also left us visual references to get a perfect result. For the more visual information we get, the smoother and faster the architectural rendering process will be. So Hetherington Newman provided us with photos of newly purchased premises, preliminary drawings, textures’ samples and a low-quality 3D architectural model of the room.

Photo of Premises for 3D Rendering

Photo of the newly purchased premises that Hetherington Newman has sent as reference.

Specification for Interior Rendering Process

Specification of the furniture for the London Showroom.

#2. Points of View

Setting the Point of View During Showroom Visualization Process

The process of choosing the POV on the showroom floor plan.

So next, we chose the points of view for the images. This gave us the info about which parts of environment to recreate and how much 3D models and accessories to use. We chose the point of view in the same way as photographers before taking a picture: the showroom is the main object in the frame, the image meets the golden ratio and the rule of thirds. But the difference is, we had more opportunities to select the perfect angle. Computer software has no physical limitations, such as gravity. So that we could look from every side to check what “the camera” catches and try a lot of different views to find the best one.

We chose the outside point of view that showcases the signboard and exterior design at a favorable angle. Also, it illustrates how eye-catching is interior seeing through the big shopwindow. In the same way, the internal point of view allows to see the street and emphasizes coziness of the room.

#3. Additional Info