With every pitch of a hotel design, an architect needs to achieve a very particular goal. That is, to persuade the investors that the place will be beautiful, functional, and completely in line with their business needs. To do that, architecture professionals have to use impressive visuals, so they often seek out hotel rendering services. Because photorealistic CGI allows them to present every aspect of their concepts, showing that the project has everything to attract the intended clientele and bring in the desired amount of income.
Many architects choose to delegate the task of creating 3D visuals to a professional architectural rendering company. It helps them to always get CG images of the highest quality and also to save valuable time needed for pitch preparation. And one cannot possibly overestimate the importance of that. After all, preparing a pitch of such a large-scale project as a hotel requires an architect’s complete focus. Meanwhile, masters of CGI will be making stunning visuals for the deck, so the project author will not have to worry about this part.
Now, ready to see how the use of 3D rendering can be a game-changer when it comes to hotel design presentations? Then let’s go!
#1. Showing the Beauty of Exterior Design
Exterior images are usually shown first at architectural project pitchings, which means they play a key role in forming the viewers’ first impressions. Here, 3D hotel rendering allows top-level stakeholders to see outstanding designs with incredible clarity, as if they were looking at a real-life object in front of them. Whether the building has complex futuristic geometry or is all about clean lines and simple shapes, architectural CGI can highlight all of its best qualities. This way, a photorealistic 3D rendering will showcase a hotel’s capacity to become a magnet for travelers. And in case the place will be part of a chain, CG visuals will show that its outer look fits with the brand image and sends the right message.
#2. Showcasing the Harmony of Hotel Architecture with Its Surroundings
Architectural CGI can also show how a hotel fits into its surroundings and what views its guests can expect. And if we talk about a resort, a 3D rendering can perfectly demonstrate such benefits as the complex’s proximity to the beach, the amount of greenery on the premises, etc. Furthermore, 3D visualization allows the architect to show what their design will look like in the context of different times of the day, seasons, and weather.
For instance, let’s take a look at the CG images above depicting the same hotel complex in two completely different settings. It allows for appreciating both the beauty and the functionality of the futuristic design amidst nature. As one can clearly see in the pictures, the hotel’s guests have plenty of fun activities to do, whether it’s a winter evening under a starry sky or a warm summer day. It proves that the place is truly versatile and has the potential to generate income consistently throughout the year. Naturally, that’s what investors look for. And thanks to 3D hotel rendering, they can see that.
#3. Presenting the Impeccable Lobby Design
A lobby sets the tone for the whole guest’s experience at a hotel. Therefore, it’s crucial to convey its carefully designed atmosphere to the key stakeholders during a project pitch. And architectural 3D rendering specialists possess a wide array of technical and artistic skills to create high-quality CGI for that purpose. They can help architects demonstrate the meticulously selected finishing materials, the lighting, and the overall welcoming feel of a hotel lobby.
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Also, professional 3D artists can suggest the best angles for every particular case. For instance, the hotel rendering above shows the reception desk from the point of view of someone who just walked in through the front door. When looking at such visuals, investors can easily tell if they like the planning and feel that the project’s interior strikes at the first sight.
#4. Unveling the Look of Stylish Room Interiors
Interior 3D visualization is virtually indispensable for showing the size, facilities, and atmosphere of a hotel room accurately. To create visuals like the ones above, CGI specialists carefully follow floorplans, wall elevations, and references provided by the architect. That ensures the correct depiction of furniture relative to the room’s dimensions in the first place.
Then, high-quality hotel rendering also allows architecture professionals to communicate the beauty and comfort of the interiors. For instance, the photorealistic textiles in the CG images above can make one feel relaxed and even slightly drowsy just by looking at the pictures. Moreover, the 3D visuals are perfectly demonstrating the excellent quality of furnishings and materials in the room interior. And, finally, the renderings show different lighting options. This way, the architect can assure the investors that all the needs of the future hotel’s guests have been considered.
#5. Showing the Comforts of Leisure and Business Areas
Apart from a lobby and rooms, a hotel can have a great number of spaces dedicated to various activities. There can be bars and restaurants, swimming pools, spas, gyms, conference halls, etc. And to make a successful project presentation, an architect needs to highlight the functional and aesthetic benefits of such facilities. With 3D rendering, one can bring all those concepts to life by showing how the hotel guests could use the various leisure and business spaces. Ultimately, that’ll help to convince the stakeholders that the project in front of their eyes will definitely be a worthy investment.
Those were the 5 ways photorealistic hotel rendering ensures outstanding project pitchings for hospitality architects. Basically, CGI allows for presenting every aspect of their concepts in a way that is easy to understand for businessmen with no background in architecture. Overall, CG images are beautiful, convincing, and, most importantly, they can bring a hotel project one step closer to its realization.
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Ana Wayne
Content Writer, Copywriter
Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.