Photoreal Rendering was unheard of even in late 2000s due to technological constraints, but now it’s quickly gaining public attention. Almost every architectural rendering company in the world is already extensively producing it, yet Designers are reluctant to accept the new ways. What causes computer graphics to be so popular and why you should jump on the bandwagon? Well, here are 5 reasons why.

#1. Photoreal Rendering Gives Creative Freedom

Professional Photoreal Rendering: Stunning House Design View01

Paper used to constrain Designers creative freedom. You simply can’t Ctrl+z mistakes, even the best drawing can’t convey texture and color, and none of the classic tools can create a 360-degree three-dimensional space! 3D Visualisation, on the other hand, gets rid of those problems entirely. With modern modeling software it’s possible to create entire buildings or scenes from scratch, adjust lighting and shadows then drag, drop, resize and retexture objects with no fuss and wasted paper. And we’re not talking about Toy Story levels of rendering – just look at these gorgeous images!

#2. Digital Art – Sell It And Have A Copy For Yourself

Professional Photoreal Rendering: Classy Home Office Design In Black View02

One undeniable advantage of Photoreal Rendering over hand-drawn sketches is that there is always more than a single copy of the visualisation. One for project documentation, one for client, one for 3D Artist portfolio and one for you. Frame it and hang on a wall in your office like a hunter trophy. You’ll have useful advertising material and great fun answering guests’ questions like “can you give me the number of that photographer?”!

Make sure your exterior design project takes your clients’ breath away

#3. Renders Speak Louder Than Words

Professional Photoreal Rendering: Beautiful House Design Exterior View03

Even with the advent of Internet, convincing clients to buy your products was dependent not entirely on their visual quality, but how persuasive you are. The only possible way to show what you can provide was to explain it verbally and present some sketches. There was no guarantee of success. Which is not the case with Photoreal 3D. A portfolio full of photorealistic renders would speak volumes about what your company is capable of. And you don’t have to do anything to attract new customers!

#4. Always In Control With Photoreal Rendering

Professional Photoreal Rendering: CEO Office Modern Design View04

It might seem that giving your cherished ideas to some strangers in outsource studios is like abandoning your child. Fear not – technology has a solution for you to stay in control without breathing down creator’s neck. Online project management services like CGI CRM can allow you to monitor three-dimensional rendering process in real time and instantly correct any mistakes or make changes without ruining the flow.

#5. 3D Wins The Competition

Professional Photoreal Rendering: Living Room Design View05

Architectural Design market is a dangerous place for new players. It constantly demands new fresh ideas and forces many to work longer hours to survive. Photoreal 3D can rid you of that. Models indistinguishable from real photographs, huge customization toolkit and limitless creative freedom are giving you a fighting chance and a steady stream of income.

Present your architectural project like a work of art with AI-powered CGI

Photoreal Rendering still has a lot of untapped potential for Designers, and is bound to stay a goldmine for years. Why not grab a piece of that delicious money-bringing pie while it’s still warm? So go online to get professional architectural rendering services now!

Catherine Paul
Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.