Furniture rendering shines when it comes to creating effective and good-looking promotional materials. It works when wide appeal is needed, but how does it handle different scenarios?
Situational marketing is another step of advertising evolution. Right now what matters is not the product that is sold, but the customer it is sold to – or rather how will it benefit them. Individual approach is key, as well as making the buying experience unique and exciting. Just like before, there are two ways to visually advertise furniture: traditional photography and 3D modeling. As an architectural rendering company ArchiCGI believes that furniture rendering is a better option when it comes to ecommerce and situational marketing. There is solid evidence to it – it will bolster your sales in five ways!
Furniture Rendering For Enhancing Situational Marketing
#1. 3D Visualization Offers More Customization
A modern customer loves to tailor goods they want to buy to their taste. Anything that doesn’t offer this possibility is simply overlooked. With photography there would be a ton of work to be done: creating lots of disposable props showcasing all possible options, shooting them and then programming an interactive customiser feature on company’s website. You can mitigate this nightmare with furniture rendering. A 3D object is completely digital and thus can be changed on the fly, providing multiple iterations of the same products, saving you a lot of fuss. You sell furniture of all colors of the rainbow, made from any material that exists on Earth and is available in all shapes and sizes? Not a problem for a team of professional 3D modelers!
#2. CGI Has Better Potential For Interactivity
A unique experience is always interactive. Customization is one thing, but there are other ways of enticing a potential buyer. One of potential ways to implement interactivity would be to creatively demonstrate product features. A website can have a cool feature of “furniture breakdown” in 3D, showcasing merchandise layer by layer. Utilizing new technologies is necessary to keep up with the competition. For example, virtual reality – a relatively new sphere of visual entertainment that has already captivated millions of people. Instead of looking at a flat picture, clients can experience the product in any environment – how exciting is that! The only downside is that the gear for it is still bulky, but that is subject to change. Obviously, all mentioned options require 3D models to work, and furniture rendering is mandatory to providing resources for interactive marketing. These are just the current developments – just remember to keep an eye out for what future has to offer.