A 3D showcase for real estate can solve most problems realtors face when promoting properties online. What are those? Well, oftentimes, a prospect in search of a new home simply overlooks a decent listing on a realtor’s website. Even if it actually has many advantages. That usually happens because the property is presented by boring photos showing bare walls and unwelcoming empty rooms. Or, pictures of a home on sale might include some belongings of the current owners, which also look unappealing. 

Also, sometimes, a neat photo doesn’t satisfy potential buyers’ interest either. And even if for a moment they think about contacting a realtor, they do not feel enough motivation to actually do it. In that case, chances are high they’ll go for a more informative and engaging listing.

And what if a property is not actually built yet and exists only on drawings? This is the most challenging situation for a realtor. Because potential buyers cannot read floor plans and elevations, so they are not able to appreciate all the advantages of the project. 

This is how an unsightly visual presentation often stands in the way of marketing and selling great homes. Luckily, a 3D showcase for real estate can make a difference. Using 3D architectural visualization, realtors can win buyers and renters faster and easier than ever before. Read on to learn about 5 CG tools that make it possible!

#1. Virtual Staging

Virtual Staging for Real Estate Marketing

Staged homes sell 73% faster than unstaged ones. Sounds motivating! But here comes a problem: staging a home in order to market it is quite a costly endeavor. For this, a realtor has to pay for renting furniture & decor, order services of movers and a photographer. Organizing such a photoshoot takes a lot of money, let alone time and effort. 

Here, virtual staging can become a life-saver for real estate agents. This service allows for getting images of the property staged with stylish furniture without renting or buying a single item. It happens thanks to professional CG artists who can use digital 3D models of furnishings to stage an empty dwelling in pictures. Which makes a vacant home look beautiful and welcoming. Furthermore, such a 3D showcase for real estate is absolutely indistinguishable from photos of physically staged homes!

Also, CG artists can restyle an already furnished home in 3D. How so? First, they will remove all the unnecessary items from the picture of a place using special software. And then, CGI specialists will seamlessly add 3D models of new trendy decor and furnishings to imagery, giving the place a nice fresh shine. 

On top of that, CG staging isn’t limited to interiors. Which comes in useful when an exterior requires a few retouches to show the true potential of a house in the imagery. For instance, changing the color of a wall or placing a neat green lawn in the garden can really make a difference in the eye of a potential buyer. And with virtual staging, tweaking those details in the images is a piece of cake.

#2. Virtual tours

The way listings look on real estate agents’ websites play a key role in catching a prospective buyer’s attention. Therefore, professionals in the field must always showcase homes on sale in their full glory. And for the most impact, it’s best to make listings not only visually appealing but also interactive and immersive. 

One of the ways to do that is using virtual tours for real estate agents. With those, potential buyers can virtually “visit” a house or apartment they’re interested in just by clicking their mouse or touchpad. Such an interactive 3D showcase for real estate has many advantages. 

  • It presents properties in a 360-degree view. 
  • CG tours have hotspots buttons that a viewer can push to “walk” from room to room. 
  • With a virtual tour, one can quickly learn details about items used in the interior design. To do that, a viewer needs to click on the information button on an object, like a bed or an armchair, and read the description that pops up. 
  • On top of that, one can zoom the view in to have a closer look at every detail.

#3. CG Panoramas

A virtual tour is ultra-effective as a 3D showcase for real estate but still has a disadvantage: it can’t be used on social media. Because, unfortunately, SM platforms don’t support such content format. Luckily, there is a type of interactive CGI that can be used for the king of social media – Facebook. 

This asset is called CG panorama. It is a spherical render that looks as engaging and stunning as a 3D tour. However, they have some differences. Unlike a virtual tour, a CG panorama can show only one room, so users can’t explore the whole house using hotspots. Also, such a panoramic render does not have information buttons. How is it different from a regular picture then, one might ask? 

With a CG panorama, viewers can “look around” a room and see it from any perspective just by moving their smartphone. This favorably distinguishes panoramas from still photos and renders. Also, it is worth mentioning that a spherical rendering is less costly than a fully-fledged tour. So, real estate experts should definitely consider this tool for promoting their listings through social media and other channels.

#4. CG Animation

CG animation is a 3D showcase for real estate that looks like a quality real-life video. It’s an excellent tool to present any type of property, be it a small apartment or a large architectural complex. Also, it’s the most comprehensive 3D showcase because it allows one to see both the exterior and interior of the property within one video if needed.

Most importantly, a 3D animation can highlight all the aspects and benefits of real estate before it’s even built. For example, a CG animation can showcase the future house in the context of its expected neighborhood from a bird’s eye view. Which will let potential buyers see how well the building will work with its surroundings. To ensure that a project is presented in a 3D animation in the best light, a realtor can choose its setting: the weather and time of the day.

Immerse clients into your design projects with a 3D animation

#5. CG Floor Plans

A 3D Floor Plan for Real Estate Marketing

A real estate agent is usually well-versed in architectural drawings, so he or she can read floor plans without any problem. But for an untrained eye of a potential client, it may be difficult to understand them properly. So, they need some other kind of visuals to see and appreciate all the benefits of a home’s layout and design. And 3D floor plans are a true boon in this case. This type of 3D showcase for real estate displays a building in a section from above, showing all the objects and rooms inside it in photoreal quality. So it becomes completely clear how space is organized. And how comfortable and cozy it is.

A 3D showcase for real estate helps market listings with more success and less effort. And there are effective 3D tools for any need of a realtor. With virtual staging, it’s possible to digitally furnish a vacant home and increase the chances to sell it. While with CG tours and 3D panoramas, potential buyers can “visit” a house anytime from anywhere, exploring it in an interactive way on a website, on Facebook, or with an app. As for 3D animations, they showcase future buildings in motion and spectacular settings, emphasizing all the selling points of real estate. And, finally, CG floor plans help prospects easily understand all the benefits of the layout. 

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Catherine Paul
Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.