Interior design presentations are a crucial part of the job of an interior designer. For a well-conducted one can pull out even a rather weak design and make it work. A bad one, on the other hand, can lead to a failure, despite all the efforts and competence of the designer.
How many times have you wondered why great design presentations fail? Why doesn’t the client see the beauty of idea that would turn his home into a marvelous, stylish and comfortable place? And this is after all the work that has been put into it. Something just goes wrong at the stage of presentation, without interior designer even noticing when it happens. While he’s all excited about how masterfully he has used the space, what exquisite color palettes he has chosen and how nicely he managed to use the oblique ceiling, the clients look at the drawing blankly, apparently unimpressed.
The trick is that interior designer is a profession that does not only involve excellent design skills, but also requires one to be a salesman. Presentation and negotiations are inherent skills for a salesperson. Unfortunately, this precious knowledge is not that popularized. It is widely believed that the only thing that interior designer must pay attention to is the design itself, and this is the only thing that truly matters. As a result, the part where the specialist must actually present his masterpiece is often neglected. This is highly unfair, and can be avoided by using some basic presentation tricks we’d like to present you.
So, let’s learn from the mistakes of others and avoid putting our excellent ideas and hard work at risk!
5 Main Mistakes Designers Make During Interior Design Presentations
#1. Poorly Prepared Speech
This might seem obvious, yet how often this simple rule is neglected! It is common to postpone the speech preparation till the last moment. And then, something important comes up, and the designers just hope for the best. As a result, design presentation fails. For the speech is inconsistent, poorly organized, lacking structure and logics, and important things forgotten. It leaves a negative impression and shapes the perception of your project to a large extent.
Obviously, in order for your presentation to be effective, you must prepare it in advance. The reasons for your choices, emotions and images that your solutions evoke – all that must be told in an orderly, cohesive, carefully planned manner, occasionally spiced up with emotions. However, do not overdo with the latter, for it’ll seem inappropriate and unprofessional.
To achieve this effect, you need to rehearse as much as possible. First, write the text and read it before a mirror. Read it as many times as you need – until you memorize the words, the facial expressions, intonations. Experiment with the way you deliver the speech. Then, try to present it a few times before an audience – you friends or family. Preferably both, of course.
It is even possible to rehearse the part where you need to improvise – answering questions of the clients. Dig into your experience. Try to run the whole thing in your mind. Imagine the hardest question you can possibly get, while staying calm. Repeat this exercise twice or even three times – and you’ll nail the presentation.
#2. Failure to Deliver The Speech Within a Reasonable Time Frame
This deceitfully simple rule is a really common reason for failure of interior design presentations as well. The problem is that people can keep concentration only during a certain time, after which the person gets bored and the mind drifts away. According to the scientists, this amount of time equals to 7-10 minutes. Obviously, boredom is not something an interior designer looks for in an interior design presentation. Yet, this is exactly what one gets when talking for hours and looking to impress the client with eloquence.
On the other hand, it would be a huge mistake not to use this time. For if your presentation is too short and gives only basic information, you’ll look unprepared, lacking enthusiasm and professionalism. Besides you’ll lose an opportunity to present your interior design project to its advantage.
All you need to do is to prepare the speech and train to deliver it within 7-10 minutes. Additionally, while speaking, watch the tempo, – it shouldn’t be too slow or fast. And pay attention to parasite words, – a clear speech will give you additional points.
#3. Lack Of Attention To The Clients’ Reactions
Sometimes even best of specialists comm