Furniture companies nowadays use a wide range of instruments to promote their products. Traditional ones are easy to use and familiar to all of us. They are usually based on creation of photos and promotion of media advertisements. Traditional instruments of product promotion include print advertisements, outdoors advertisements and the company site. There isn’t probably a furniture company that wouldn’t use them. However, the world is changing rapidly, and new technologies appear, such as 3D Visualization, 3D Virtual Tours and 3D Animation. They lead to emergence of brand-new marketing materials, which take the marketing campaign to a whole new level. Not only do they have the benefit of being cheaper and faster to do than the usual advertising materials. They are also much more convenient to use and open totally new opportunities to Furniture Manufacturers. Take a look at 5 reasons why 3D Animation is effective at improving furniture sales.
5 Reasons why 3D Animation Increases The Sales Dramatically
#1. You get a possibility to sell your products 24 hours a day, 7 days a week, 365 days a year
Terrific advantage that allows your products to be available all day long. This is especially convenient if you sell abroad – time difference is not a problem for you any more. On top of that, this is easy: all you need to do is create 3D Presentation of your products and place it on your website. Next step is for your marketers to perform: they know how to attract visitors to the page with presentation. And 3D Animation will be in charge of converting them into clients.
#2. A bright, attractive page will draw more attention
Consumers are long since tired of dull, gray and usual. The Internet is full of videos that “will do”. If you want to stand out, give your target audience an eye candy. 3D Animation allows to create true masterpieces of video graphics, and the rendering price is very reasonable. Basically, there are no limits to what you can create! You can make your furniture item walk, talk, sparkle, change colors, explode in fireworks or travel to Antarctica for some reason (or without one).
Take your design presentation to a new level with interior rendering
#3. Promotion of a 3D Product Animation on TV, Youtube or any other video hostings gets way easier
The reason for that is the high level of visual impact, virtually unachievable with the usual videos. Astonishing originality, high quality of imagery can make the 3D Product animation go viral. What’s a better way to attract attention of the target audience to the product and the furniture brand itself? Besides from these obvious benefits, your brand page will get more followers. And the more followers it gets, the higher your website will be placed in Google Search. As a consequence, you are bound to get even more clients!
#4. Creation of How-To Videos and Instructions allows you to build a credibility with your customers
To begin with, well-made instructions and How-Tos allow the customers to get acquainted with the product. You can showcase all its best features, highlight the competitive advantage and demonstrate how easy it is use. Furthermore, they are incredibly helpful for those customers who have already made a purchase. No need to wonder how to install the wall cabinets or read the long verbose instructions which could be pretty tough to understand. Just watch and repeat!
You going an extra mile and providing your customers with all that information will show better than thousands of beautiful words that your care about them. As a result, they will trust you and become return customers!
#5. Creation of 3D Product Animations will help you engage the customers through a richer product experience
Interactive 3D Video will make you noticeable. By providing the target audience with 3D content, you will catch his attention and discreetly engage into an interaction with the brand. As a result, you cultivate the brand loyalty. More importantly, you can give the customer new experience of using 360 video or give an opportunity to change the plot of the video as the story unfolds. This way, you lead the customer to the product, and make his way fascinating and memorable!
3D Animation allows to take the video marketing on a totally new level. With the right approach, it becomes a powerful tool and a considerable competitive advantage. ArchiCGI 3D Rendering company have been creating 3D Product Animation over 5 years now and therefore proved having profound expertise in the matter. Ask your personal manager about the cost of your project and start improving furniture sales today!
Catherine Paul
Content Writer, Editor at ArchiCGI
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.