When looking through real estate listings, people are attracted to clean curated looks. Viewers see it, and then – there’s a lighting: “This is it. I want to live in a house like this.” In contrast, bare walls and outdated tacky design do not produce the same “A-ha” feeling.
So, Virtual staging to properties is like a fairy godmother to Cinderella: a life-changer. It helps to highlight the best parts of the place and turn it into a promise of a comfortable future. And all that – without renovations, physical staging and renting the decor or furniture. Architectural rendering company creates virtually a perfect listing image for a house or flat.
What happened before?
To increase the selling potential of properties, real estate agencies and homeowners used to resort to home staging.They identified the strong and weak points, initialized declutter, decor change or replacement of the furniture altogether. The new cozy look increased the interest to the property many times and allowed to sell it for a better price.
However, if the place wasn’t sold fast, costs of decor rent built up discouragingly. To add to the list, most homeowners ardently resisted changes and refused to take up transformation costs.
Small wonder that Realtors were looking for a fast and cost-effective alternative. Fortunately, Architectural Rendering brought a whole plethora of solutions: Virtual Staging for Commercial and Residential Properties, Virtual Decor, Virtual Furniture Replacement, as well as interactive floor plans and virtual 3D tours. They allow to make any changes to the rooms digitally, without physical efforts.
What Products Realtors Get With Virtual Staging
Realtors use these opportunities of 3D for all sorts of marketing materials to promote the property. The resulting images make great visuals for websites, emails, listings and flyers, are of excellent quality, and offer limitless creative opportunities.
Another important merit of Virtual staging is that it comes in various types, to fit all marketing needs. Let’s take a look at the 4 most important options that 3D Rendering offers Real Estate Agents.
Take your design presentation to a new level with interior rendering
3D Rendering Solutions For Real Estate Marketing
#1. Virtual Staging
When there is no furniture in the room, 3D Artist can add it virtually. In this case, to achieve the desired look, it’s necessary to uploads the photo of the space, with instructions and possibly references. To make the process even easier, some companies provide the library of ready-to-use furniture 3D Models. This way, Realtor knows exactly what he gets, and the Buyer can afterwards purchase online all the furnishings. For instance, ArchiCGI has 180000 items: furnishings, decorations, equipment, lighting fixtures – you name it.
#2. Virtual Furniture Replacement
And what if the room is fully furnished? And the design is so old-fashioned that it makes visitors moan. Such interior will not attract potential clients or contribute to obtaining a good price the property clearly deserves.
But just because the house looks like a portal to Victorian era, doesn’t mean it cannot be marketed well. Realtors can take photos of the rooms and send them to 3D company, along with the brief. Rendering Services will help clear the space and create the look Real Estate Agent wanted.
#3. Virtual Decorating
Sometimes, the room looks clean and modern, but somehow dull. In this case, Realtors send the photos to 3D Artist to add some decor for additional interest and personality. As a result of this easy procedure, the picture transforms and present viewers a stylish cozy place.
#4. Exterior Virtual Staging
In order to get an appealing picture, Realtors treat houses like professional models. Some of them look better in the daylight, and some are spectacular at dusk, with splashes of scarlet on the panoramic windows. And to get the best possible picture, photo shoots are no longer the best solution. The Photographer might play with light and choose the best angle for hours, and still fail to achieve the desired effect. Meanwhile, 3D Artist will do as many views as necessary, in any light and from any angle. All that – within about 3 days, depending on the quantity of still images.
What is around house is just as important for selling as what is inside. This way, a neglected garden spoils the picture and reduces the chances to get a good price for the property. However, there’s no need to call for a gardener and wait till flowers grow. 3D Artist can create magnificent surroundings virtually, within 2 days. Isn’t this handy?
What happens when the client sees the real property?
When any magic is involved, legal boundaries should always be set. So, when adding a doctored picture to the listing, note that the image was virtually staged. This way, the client will know that the still image showcases the potential of a property, not its actual state. And if he liked the design, he can give the picture as reference to Designer and get the exact same look.
Are there any upsell opportunities?
The Realtor can partner with a good Interior Designer that will help The Buyer achieve the look from the image. It’s a win-win-win: client gets his dream home carefree, Designer creates one more outstandingly comfortable house, and the Real Estate Agent improves the relationship wit them both and gets a nice percentage as a bonus.
Virtual Staging clearly changed the way Realtors work. For they no longer need to go to all the trouble of renovations, furnishing and photoshoots, which eliminates the need for heavy investment of their time and money. From now on, one can showcase the potential of any property and get the images 3 times as fast as before, and use it for all marketing purposes. The only dilemma here is what to do with all this time and money saved? That is up to you. We can only imagine how hard it will be to choose between spending more time with the loved ones, doing more golf or, perhaps, taking up more clients.
Want to learn how much your project costs? See how we evaluate 3D rendering projects
For high-quality Virtual Staging, contact ArchiCGI rendering company. We’ll convey the interior and exterior design you have in mind with photorealism and style. As well as that, we have professional Interior Designers and Architects in our team that will gladly help you out with achieving perfection and adding practicality. To start working together or ask question, just contact us via email or Contact form on the website.
Irma Prus
Content Writer, Copywriter
Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.