3D Model Render: getting your models right

3D model render became an increasingly popular tool. One might even say it is now an indispensable part of marketing and commerce. Lately, 3D modeling has been used more and more often for presentations and selling products on the Internet. Just a few years ago, 3D model render could be afforded only by manufacturers of expensive products. The situation has evolved since then, and nowadays 3D visualisations are used by manufacturers and distributors, as well as online shops. Architectural visualization and product modeling are particularly in demand.

Quite often, the customer wants to see preliminary results of work – to add some new information or just to make changes to the initial Technical Assignment. Besides, he wants to make sure that the object has been shown in the best view. It is especially relevant for creating 3D model renders for catalogues.

Sometimes, the customer only needs to create the geometry of an object, which means a 3D model with material settings and lighting, for he wants to perform the rendering by himself. In other words, in such situations, the final result of the modeler must be passed to the customer as a file with the geometry of the 3D model. These may be files in .max, .3ds, .obj, etc.

That brings us to the question: what is the best way to agree on the details of the 3D model render in such cases?

Of course, the best option for your 3D model approval is to use high-quality 3D renders. They are quite often associated with photorealistic models, but that’s not always the case. The artist might also need to create another type of 3D model render – from the grid of the model to full photorealistic image.

Let’s take a look at the types of renders and when each of them is applicable.

3D Model Render: Intermediate Stages

Here are the intermediate stages of the project where you can request the result for corrections.

Grid Render

3D Model Render: intermediate stage. Grid

In open 3D galleries, professional forums or websites with collections of 3D models you can see beautiful visualisations, where instead of photorealistic shaders and textures on the surface of objects there is a segmentation grid. This “technical” visualization is done primarily in order to show the colleagues or architect  the geometry of the 3D model, without diverting attention to the surface effects, glare and color of materials.

3D Model Render in Gray Material

3D Model Render in Gray Material - intermediate stage

With this type of render, you can see a completed 3D model in volume, but without colors and materials. You can also adjust angles and light sources to the settings of textures and materials and get an image of interior or exterior design project. In this image, geometry and architectural features of the project will be clear to designers and architects.However, it is way early to show the project to the end customer,