When it comes to collaborating on apartment projects, the language spoken by the designers and their customers differs dramatically. The clients do not know professional terms and cannot read drawings and sketches, which results in a lack of mutual understanding with the specialist. So, even when the designers do their best at a presentation, they may fail in communicating essential aspects of the project and thus lose prospective customers.
Due to this “language barrier”, creating a perfect design is not enough to win over prospects. It is also vital to convey the designer’s ideas to them simply and effectively.
The best means to do so is to employ an architectural rendering company to create 3D visualization of what the design specialist has in mind. Apartment renderings are a perfect tool to align the visions of the architect and the customers. They help show architectural projects at their best, swaying prospects to seal the deal. Let’s check out 5 ways CGI can help turn a design presentation into a successful sales pitch.
#1. Apartment renderings help designers and customers speak the same language
3D visualization interior design services let the designer show ideas to the client in images. No special terms, long descriptions, or long lists of references. CG images act as a translator and remove barriers to understanding. The architect’s vision is shown clearly in 3D apartment renderings, so there is no need for sketches and mood boards. With CG images, customers see the future result in photoreal quality and understand the designer’s idea easily.
To obtain apartment 3D renderings, the designer should contact a 3D visualization studio and fill in the brief. After that, skilled 3D artists will create photoreal imagery for the future presentation.
#2. CG renderings help to engage clients emotionally
When it comes to decision-making, the emotional response has more weight than rational arguments. So, if the audience feels an emotional connection with the presented project, they will be more likely to approve it. But the problem here is that it is impossible to tap into a customer’s emotions using drawings and sketches. These materials show dry facts and schemes, addressing the rational mind only.
And this is where CGI comes in. Apartment renderings are useful in this scenario because they can communicate the emotional aspect of a future design. For achieving such an effect, 3D artists in CGI studios add special details to the computer-generated imagery. Contextual lifestyle elements like decor, household items, food, and drinks can work wonders in conveying the atmosphere and mood of the future space. Oftentimes, 3D artists also add figures of people to the CG visuals of apartments. This helps to give spaces a cozy lived-in look.
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#3. Apartment renderings show not only features but also benefits
Explaining the architectural design’s features is not enough to convince a client to invest in a project. It’s also essential to demonstrate how those features will be beneficial to the future dwellers’ unique needs and wants. Residential rendering can do exactly that.
For instance, if a designer simply tells the customers about panoramic windows or show this solution on a drawing, it is not likely to be impressive enough. This is because it is just a feature, but not a benefit yet. But once the audience sees these windows in apartment renderings, they will instantly understand how this attribute will be of use to them. Namely, such a window lets so much light in, allows for seeing a breathtaking view, and makes space look larger.
#4. CG renderings tell stories
With the help of apartment 3D renderings, especially in the form of 3D animation, one can turn a sales pitch into an enticing story. There are various tools to help people imagine their future life in a presented dwelling. Static renderings, including interior and exterior 3D rendering services, are the basic ones. An architectural walkthrough is also excellent presentation material. It guides the viewer through the apartment and highlights the selling points of the project.
The highest visual impact is achieved with immersive 3D tours. These visual tools are excellent for selling large residential complexes. They allow viewers to see the building in all types of weather and at any time of day, fly over the territory, and explore every nook and cranny. Furthermore, the viewer can explore the interior of every apartment available via an interactive 3D tour.
#5. CG visualization retains the audience’s attention
When presenting a design, it is crucial to retain the customer’s attention. But when looking at traditional presentation materials, such as drawings, and listening to the architect’s lengthy explanations, the audience can start losing concentration and miss essential information about the project. And that’s not because the drawings are incorrect or the specialist tells wrong details. The real reason is that prospects are not well-versed in the technicalities. And it is really difficult to concentrate on something you do not understand.
By opting for apartment renderings created by a CGI company, the architect can avoid potential issues in understanding and assimilating details of the project. Stunning realistic visuals ensure that the customers never get bored or distracted from the presentation. Quite the contrary, actually. Viewers enjoy looking at exterior and interior renderings, as well as the results of a floor plan rendering service.
What’s more, there are apartment renderings that allow a viewer to interact with them. Such type of CGI solution is called virtual tour 3D rendering. It enables the viewers to “walk” through the virtual space using a mouse or keyboard. This way, viewers can explore every corner and zooming in on details. Such an interactive experience will get the customers’ attention, both online and at a presentation.
Apartment CG renderings are an asset for selling design ideas. CGI helps clients and designers speak the same language, evokes emotions of the customers, and highlights both the features and benefits of the project. 3D visualization is also effective for telling stories and harnessing the attention of the audience.
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Catherine Paul Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.
Content Writer, Editor at ArchiCGI
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