Architectural CGI has revolutionized the way professionals in the industry approach their work. One of the main benefits of 3D visualization is that it allows architects to present the expected results of upcoming and developing constructions in photorealistic quality. This way, 3D rendering has made winning clients and investors for architecture experts easier than ever.

That is because seeing the future house before it is built helps the audience dispel all their doubts about investing in the project. Which was difficult to achieve using traditional presentation materials. With schematic drawings and sketches, it was hard to explain how the design would actually look. Physical models could do better in terms of presentation but took a great deal of time and effort to make.

Now, however, all these issues are in the past. With the help of professional 3D architectural visualization, it is possible to prepare a show-stopping photoreal presentation of design with minimal efforts from an architect’s side. What else to dream about? Amazingly though, 3D visualization offers architecture professionals even more benefits. CGI can help them solve lots of complex work-related issues. Join us and discover 5 game-changing benefits of 3D rendering for architects!

#1. CG Images and Animations Provide for Top-Notch Marketing Campaigns

High-Quality 3D Render of a Contemporary Villa Exterior

Let’s begin our list of benefits of 3D visualization by saying that CGI makes for ultra-effective marketing materials. For instance, if a project is not under NDA, an architecture expert can use its 3D visualizations for a portfolio, social media pages, or even email marketing and offline ads. When shared through all these channels, architectural CGI helps to show a professional’s skills and attract many potential clients and investors.

What’s even more exciting, with 3D rendering, the architect can showcase not only the existing buildings but also visualize their ideas of the future designs in photorealistic quality. Out of all the benefits of CG visualization, this one is probably the most groundbreaking. Because this way, one can get enough catchy marketing materials at any time, even when some of the projects are still under construction or exist only on drawings.

#2. CGI Helps Architects Provide Clients with Ready Shopping Lists

Architectural 3D Visualization of a Countryside Residence

The benefits of CGI are not limited to enhancing presentations and marketing materials. A 3D render can also serve as a shopping list for an architecture professional’s clients. How so?

When placing an order for 3D visualization services, an architect can ask for renderings depicting specific details and building materials used in the design. For this, they should get to know if a CGI studio has the required 3D assets in their database. If not, the architecture specialist should just provide references to the required products in the brief so that the 3D artists could recreate them in the renderings.

Make sure your exterior design project takes your clients’ breath away

Having a 3D render showing all the carefully selected details and materials allows clients to make quick purchases for the upcoming works. It eliminates the need for the long process of choosing appropriate products in physical and online stores. So, among all the other benefits of 3D visualization, is the fact that it can provide a ready shopping list for the construction works. Which helps in planning the budget and bringing the project to life.

#3. Architectural 3D Visualization Allows for Early Troubleshooting

3D Villa Design Rendering for Architectural Presentation

Even if a concept looks flawless on paper, it does not always mean that it will be perfect when brought to reality. Sometimes, a small error can go unnoticed at the design stage and becomes obvious only when the works are in progress or even complete. For instance, the ceilings appear to be too low or the location of power sockets turns out to be causing a fire hazard. In these cases, when the mistake is found out too late, the architect will have to fix it — probably, at their own expense. Not only does it waste time and money, but it can also negatively impact the relationship between an architecture expert and their customer.

So, next on our list of benefits of 3D visualization, we have its capacity for revealing mistakes in design. Thanks to photorealistic architectural rendering, all the errors become easily visible and can therefore be fixed before the construction begins. This way, with CGI, it is possible to troubleshoot projects in the early stages. This saves a great deal of time and money that would have been otherwise spent on remaking the works. And, of course, it benefits the relationship with the customers.

#4. CGI Makes It Possible to Show Only the Best Versions of Architectural Designs

3D Rendering for a Terrace Design

Usually, an initial architectural design goes through multiple changes throughout the project. That happens because the house owners often ask to adjust the plan. And their wishes have to be taken into account, even if they want something that the architects do not personally like. For instance, a client may reject a tiling option that an architecture professional suggested for floors, and ask for cheaper material. So, in the end, the outcome will not reflect the architect’s original vision. This may be disappointing for the concept’s author who wants to add pictures of only the perfect designs to the portfolio.

Now, one of the greatest benefits of 3D visualization is that it allows for displaying the finest iterations only. For this, an architect will need to send the original drawings and material references to a CGI studio. With the help of these materials, 3D artists will recreate the original design in photorealistic quality. So, even if the physical result differs drastically from the initial plan, the architecture expert will be able to present concepts at their best.

#5. CG Visualization Helps to Hold Presentations Online as Effectively as Offline

Photorealistic CGI for a House Exterior Concept

It’s not a rare case when an architecture professional and their clients live in different cities or even countries. So, oftentimes there is a need to hold online concept presentations and meetings. And given the current situation around the world, the demand for remote collaboration is growing exponentially each day.

But here comes a problem. Explaining schematic drawings and sketches through Skype to clients without an architectural background can be very challenging. The customers find it hard to understand these materials even in physical meetings, and the online format just makes it worse. Luckily, one of the benefits of CGI is that it helps architecture professionals nail an online presentation. With accurate photorealistic 3D visualization, explaining a concept through Skype or Zoom is a piece of cake — because clients can see and understand everything clearly in the digital renders.

Discover how to make your video meetings engaging and productive

Get the guide


All in all, the benefits of 3D visualization for architects are many. CG rendering provides for show-stopping marketing materials, gives a ready shopping list to clients, and aids in early troubleshooting in the course of project development. 3D visualization also allows for showing only the best versions of designs in a portfolio and helps to hold online presentations and meetings effectively.

Want to experience the benefits of outsourcing 3D visualization services and ease your workflow? Contact ArchiCGI and we will help you do that!

Catherine Paul
Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.