Do you ever feel like you’re doing a lot of great work but don’t have that many visuals to showcase the results of it? Or maybe you have difficulties conveying your ideas with conventional means like drawings, sketches, and basic 3D models? Well, you’re not alone. Whether you’re an established professional with a steady flow of clients or an up-and-coming architect with lots of ideas, you’re likely to experience those issues from time to time. Luckily, photorealistic digital rendering can resolve all of those problems.
In this article, you’ll learn the 5 main benefits of using 3D architectural visualization in your work. Namely, you’ll see how CGI can help you improve project communication and the promotion of your services. So, without further ado, let’s dive in.
#1. Digital 3D Rendering Improves Communication with Clients
The number one thing photorealistic 3D rendering helps you with is getting on the same page with your clients. First of all, it allows you to convey ideas of any complexity to people with no knowledge of architecture. Then, digital 3D visualization also makes it easy to show several design options and point out the most optimal solutions for the project in question. This way, you can convince your client to implement the concept that is the best for their place — even if they are adamant about choosing a less practical version at first.
#2. CG Visualization Allows Excelling at Architecture Competitions
Using 3D digital rendering, you can showcase even the boldest and most extravagant conceptual works at competitions with flying colors. And professional 3D artists will always make sure that the CGI depicts your designs 100% true to your vision. Moreover, high-quality 3D rendering helps you to precisely convey the unique atmosphere and mood of your concepts. And finally, CGI allows you to absolutely dazzle the jury with an ultra-high level of detail and meticulously selected contextual elements.
#3. Digital 3D Rendering Helps to Build an Impressive Portfolio
If you want to turn your online architecture professional portfolio into the very best representation of your talent and skills, you should definitely go for CG visuals. Using digital 3D rendering, you can flawlessly showcase both real-life projects and fantasy concepts. It doesn’t matter if the designs haven’t been realized yet or won’t be ever. In any case, photorealistic CG images will demonstrate your true artistic and technical abilities. And so, your online portfolio page will become a real eye candy and a strong client magnet.
Showcase your architectural project like a true work of art, brought to life with cutting-edge AI-powered CGI technology.
#4. Architectural 3D Renders Make Top-Notch PR Visuals
Getting your works featured in specialized media outlets like Architectural Digest, Dezeen and ArchDaily is one of the best things that can happen to you as an architect. But the thing is that highly acclaimed blogs and magazines require lots of quality visuals for publications. And with digital rendering, getting those is easier than ever. So, even if some of your best works are still under construction or just at the concept stage, you can still shine the light on them and gain the visibility that is so important in the architecture industry.
#5. CG Rendering Allows Updating Social Media Pages Regularly
No business, whether it’s a small individual practice or a large architectural firm, can do without a strong social media presence. But building and managing an impressive profile takes a lot of eye-catching content. Fortunately, digital 3D rendering helps you solve this issue effortlessly.
For instance, even if you only have a handful of projects to show, you can get multiple different views of them. Also, you can showcase them in different settings, like daytime/nighttime, sunny/stormy weather, summer/winter, and many more. This way, you can post on a regular basis, grow your audience, and gain recognition among peers. And, possibly, even find new clients.
Those were the top 5 reasons you should start using photorealistic digital rendering in your architectural practice. As you can see, investing in high-quality CGI gives you multiple opportunities to improve your concept presentations and marketing campaigns.
Looking for architectural rendering services? Contact us at ArchiCGI and get super-realistic visuals for your presentations, portfolio, and marketing in under 1 week!
Ana Wayne
Content Writer, Copywriter
Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.
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