“Effective website? Big news!” – you might think. Indeed, every interior designer has a website now. Moreover, most of the customers are looking for design services on the Internet. And, of course, we expect the site to bring in new clients and new projects.
Unfortunately, the mere fact of having a site doesn’t do the trick. To boost the business, one needs to work on the site constantly. Of course, that is time-consuming. Besides, promotion of the website and advertising requires money investment.
It is common knowledge that competition on the Internet is quite high. As a consequence, the website itself won’t bring you any new orders or projects. Sure, you can get good traffic with SEO or Internet advertisements. But that won’t convert your visitors into customers! Only the content of your website can make it efficient.
Basically, the site presents your brand and services online. Unlike human promoters, it does so 24 hours a day, 7 days a week. Quite an advantage! The number of clients it attracts depends directly on how useful and enticing it is for them. Therefore, these are the main factors that can increase the number of your orders.
So how to create an effective customer-winning website for a design studio? What kind of content to upload to make it work for you, and not the other way?
To begin with, you need to realize that you want to create a website for your customers. Not for yourself, friends and family. For that would be a totally different story! Therefore, you need to be focusing on what a client wants. What will he be looking for on your site? What questions could he ask? There are a lot of aspects to take into account. But don’t worry — we’ve gathered them here for you in this easy and comprehensive list. So let’s find out how to create an effective website.
How an interior designer can create an effective website
#1. What is your unique offer?
On the main page, most of designers choose to talk about their studio, achievements and experience. That’s certainly a good move to build the trust! However, this is not what the main page is for. Not for an effective website, at least.
Reality is, people come to an interior designer with a certain problem in mind. What they actually want to see on the main page, is whether or not he can solve it.
Based on this, you must formulate your unique selling offer. It must include following points:
-What problems do you solve?
– How do you do that?
– What bonuses does he get from working with you?
– Why should he choose you and not other designer?
– Let him know that you understand all his fears and anxieties. That is, put yourself into his shoes and talk about them in the first person. As well as that, you could express relevant emotions and use his language.
#2. An effective website must prove your words with results and numbers
So, the client understands how you can be of use to him? He sees that you get him? Perfect! You are on the right path for creating an effective website. Now visually present the benefits of your work:
2.1. Show examples of your best projects
How can an interior designer showcase his best works? For instance, publish images of interior before and after your intervention. That would certainly make an impact! If, for some reason, you don’t have any, use 3D photorealistic visualization.
As you are probably aware, a high-quality architectural visualization can make even more impact than a photo. First of all, it features the design in a certain atmosphere. For example, with casual and emotional details (a cat on the sofa, selection of magazines or bouquet of flowers on the glass coffee table). Secondly, the process is way easier to organize than a professional photoshoot.
2.2. Use figures and statistics
They always work to your advantage! Simple and effective.You might want to display the following categories:
– total number of projects
– the number of projects done in every style
– how many customers turned to your services again
#3. What your clients say about you
Collect reviews from your customers and display them on the main page of your website. But beware: Internet is full of fake customer feedback! People detect them quite easily. For that reason, this type of content is often dismissed. Moreover, people might actually feel betrayed and leave the site. To avoid this, post reviews from real people!
You have worked with a celebrity? Perfect! Then do get a review. And, most importantly, place it at the very beginning. This will increase your trustworthiness among potential clients. Interior designer who works with famous people is star of a kind as well.
#4. A well-made effective website must call to action!
At this stage, the client is interested and he trusts you. What’s next? An effective website contains “Action” call! You must formulate exactly what you want from him.
On the main page, place a button or a form to fill in. Write what exactly you want from the customer: submit an application, for example.
Or place your contact number and ask to call in order to arrange a meeting.
#5. Present yourself
At this point, the customer knows how you can solve his problem. Now is the perfect time to talk about yourself a little. That is, present youself for those interested who still have some doubts. Most relevantly, introduce yourself, outline your biography with relevant key moments. To illustrate – add your photo and the photo of your team.
As well as that, specify the area of your expertise, write about your experience and main achievements.
Place this information in a separate category -“About”.
#6. Do not forget to mention your achievements
Have publications in interior design magazines? Appeared on design TV shows? Include this information on your site! Attach a link to this magazine or video.
Additionnally, information about awards received in design competitions, as well as places you held in designer rankings, will also help interior designer to build trust with potential clients.
More persuasive you are, more effective your website is.
# 7. One of the main secrets of an effective website is a spectacular portfolio
Sounds obvious, but still – extremely important. Based on quality of your work, the person will decide whether you are the right designer for his interior. A truly effective website cannot miss that factor!
The number of projects in portfolio will say how experienced you are and whether you are in demand.
You are just starting a business in interior design? Don’t have many projects? Not a problem! One of the perks of a designer profession is that you can fill it with 3D photorealistic visualization. This way, 3D design tools will showcase your professionalism just as efficiently!
Moreover, you don’t have to do that yourself. ArchiCGI will gladly help!
#8. Price List
In this section, include information about your prices and services provided.
It’s difficult to determine the exact price of a project per sq. km. As you know, it depends on a number of factors. For instance, the range of services you provide, difficulty of a project, designer supervision. However, you can put on your site photos of projects designed or realised and mention their total prices. This way, client will be able to form an idea of your pricing policy.
#9. Make your site useful for clients!
Of course, you want to get immediate results – new customers and orders. That’s probably why you wanted to have an effective website in the first place. But you must look further in the future. The trick is to let customers know you BEFORE they need your services. This way, they’ll think of you once they have a project to design or when looking for ideas. As a result, you’ll always be a step ahead of your competitors! And you can achieve that by being useful to your audience.
Let’s imagine a simple situation.
John decided to do the design and renovations in the living room by himself. At first, it might seem that John doesn’t belong to your target audience. But that’s not true. John opens google and looks for a style and color scheme for his living room. Next, he comes across the article on your site, reads it and finds it useful. So, he goes to the next page, and sees more relevant information. At this John subscribes to the blog and the Interior Designer can keep in touh with him and notify about all blog updates. You can find more info about that in our article about email marketing for interior designers.
Afterwards, he looks at your portfolio, and so on. What happens? Your effective and eloquent website works. John likes what he sees. All these photos and architectural visualization views inspire him. And it gives John the idea to use services of a professional interior designer. He is a potential customer now!
Which is why you need to create a blog. Fill it regularly with your unique articles. They might contain useful tips, selections, design ideas.
To conclude, effective website is a powerful tool working to your advantage. First of all, it presents you and your services 24 hours a day, 7 days a week. This way, effective website enables you to communicate with the target audience. It catches their attention and encourages to choose you over your competitors.
Furthermore, unique and useful content of your blog makes the first positive impression. As a result, it contributes to the conversion of the visitors into clients. Finally, a huge portfolio with photos and 3D photorealistic visualizations can persuade better than thousands of words! And if you don’t have time to create powerful 3D projects for your portfolio – contact ArchiCGI studio!
Present your architectural project like a piece of art with AI-powered CGI
You can be sure you get quality 3D rendering services. Just fill out the Technical Assignment, and we will get to work. As a result, you will receive beautiful photorealistic 3D visualization projects. And if you insist on confidentiality, we can sign a NDA! We can be as modest and discreet as we are effective.
ArchiCGI studio wishes you to always be a step ahead of your competition!
Content Writer, Copywriter
Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.