Interior design renderings have the power to make the designer’s work much more productive and satisfying. What’s the key to selling design for a commercial interior project? That’s right: conveying the idea to the audience.
And this is exactly the issue. Commercial interior designers present projects to business owners who speak facts and figures and demand tangible proof. Naturally, they want to see that the design will benefit the profitability. Furthermore, entrepreneurs need to be reassured that they won’t spend more money than needed. Or, much better – see that they will save some. So, the designer must propose some ground-breaking ideas to decrease the cost.
It is a cup of tea for a commercial interior designer. But how can you provide factual information on the project that doesn’t exist yet? And most importantly, is it possible to convey the idea when clients don’t understand drawings and sketches?
It certainly is. Before, those who learned the art of an impactful speech got the contracts. Now, commercial interior designers can use architectural renderings services. It allows one to create photoreal images of the projects yet to be built, like offices, restaurants, hotels, shopping malls, etc. They allow designers and architects to make their presentations impactful, factual, and easy to understand.
Let’s see what benefits interior design renderings can help you achieve and how.
5 Benefits Commercial Interior Designers Can Achieve with Interior Architectural Rendering
#1. A Competitive Edge
Got strong competition for the contract? Turn the presentation into your strength. You can captivate the audience with fantastic imagery of your concept. Take the viewers on a tour of their future restaurant using virtual reality, for example. Or bring the interior of a hotel suite to life with architectural visualization for animation.
When customers ask for details, show them a selection of interior design renderings with both general and detailed views. This way, your project will not go unnoticed.
#2. An Alternative Chance to Win
Show two alternative versions of the same project with the help of a 3D interior renderings company. The client will appreciate having a choice. While competitors present only one concept, you will deliver two strong designs.
#3. Improved Relationship with The Client
When a commercial interior designer and a client understand each other and like the project, they work in harmony. A smooth work process is as important as the result. Such workflow is impossible when each meeting turns into a heated discussion. In this case, interior design rendering services will let both sides understand each other crystal clear.
#4. A Predictable Result
Winning a contract is only half of success. The next task is to make sure the client knows what they will get and to deliver the result they expect. 3D rendering for interior designers will help with both. The client will see exactly what they are getting, share their wishes if needed, and feel confident at every stage of the project.
#5. Fast Approval Process Owing to Informative 3D Visualization
It’s difficult for clients to form a coherent picture based on drawings, sketches, and material samples. Putting this puzzle together without relevant education and experience is tough, but they should understand what they agree to. As a consequence, it takes more time and explaining.
Avoid this situation with architectural renderings. The fact that you take the trouble to clear things out will speak volumes. People like to be treated with respect and are willing to pay money for that kind of service.
Take your design presentation to a new level with interior rendering
How Exactly Interior Design Renderings Help Achieve These Benefits
Architectural renderings enable you to do the following:
#1. Showcase Advantages of the Layout
3D renders allow a commercial interior designer to present layouts in the best light. This is especially true for renovation cases. A well planned layout can triple a restaurant’s profit. The business owner will want to see that the design has this potential and will remember your presentation.
The same applies to office interior designs. For example, the planning of a conference room influences the atmosphere of negotiations. This can ultimately translate into money as well. This is what the client actually buys and the story they want to see in an office render. If the space looks inviting in the interior design renderings, the owner may want to host the next meeting there.
#2. Demonstrate How the Brand Identity Is Reflected Through Interior Design Rendering Services
A commercial interior design is an important part of a brand image. It immerses the guests and clients into its identity and unites the staff in a single spirit. It shows the company values: aesthetic vision, attitude to hierarchy, and ideal work environment.
Interior design renderings allow you to show how masterfully the brand identity is integrated into the project. Presenting the customer with a clear vision here is a brilliant idea.
#3. Adopt a Customized Approach
Commercial interior designers can come up with brilliant ideas to enhance the project’s impact outside the initial technical assignment. For instance, one of the furniture manufacturers happened to make refined baroque furniture, which would look sensational in the project. Why not show it in the interior design renderings?
Another example is an entirely eco-friendly office for a company, which just happens to be the main specialization of the interior designer in question. The project will seem tempting but risky when put in words, sketches, or drawings. Show it with architectural renderings, and you’ll make a point.
#4. Demonstrate How Interior Design Improves Profitability with Interior Architectural Visualization
What is the most commercially profitable place in a restaurant? That’s right, the bar. A stylish and practical bar that visitors can see from anywhere and can easily access is a real asset. Use restaurant architectural rendering services to showcase this asset in full glory. This way, you will increase the chances of your project making it to the shortlist.
#5. Showcase How Design Meets the Needs of Clients and Staff
This should be the base of any commercial design interior presentation. Clients and staff have different, often conflicting demands. Interior design renderings help to show how the designer managed to fulfill all these needs in perfect harmony and with style with minimum words. How the entrance to the restaurant kitchen cannot be seen anywhere in the rooms, yet easy to access for the staff, for instance, and the lounge zone does not interfere with the main area. Instead of words and doubts, designers can use 3D renders.
#6. Convey the Atmosphere
Words are eloquent, gestures — persuasive, and drawings are responsible for the facts. Fine, but what about the atmosphere? It is the main point why people come to restaurants, hotels, and nightclubs. They pay for the commodity — to relax, find inspiration, and feel adventurous. How can one transmit it through words and a set of instructions?
Photorealistic interior design renderings are excellent at that. Take a look at the one above – isn’t it gorgeous? Almost as much as the original. It’s only fair that the owners opted for that luxurious and vibrant design.
Besides that, architectural renderings offer even more opportunities. For instance, 3D artists can add models of happy-looking people into the picture. Or show its interior in the evening lighting, for chic restaurants are most visited in the evening light.
As you see, 3D design renderings make communication more productive and effective. They help designers win contracts, establish good relations with the client, and build customer loyalty.
Want to learn how much your project costs? See how we evaluate 3D rendering projects
For quality CGI services, contact ArchiCGI. We’ll bring your amazing concepts to life and turn them into beautiful stories. Just contact us through the form on our site, and our Project Manager will reach out shortly. If you wish to learn more about interior design renderings, rendering prices, and terms and conditions – don’t hesitate to ask them.
Irma Prus
Content Writer, Copywriter
Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.
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