Property 3D rendering is an ideal tool for real estate agents to sell vacant land for the top price. It allows them to showcase the full potential of a lot by visualizing architectural designs that could be built on the empty space. This was the kind of CGI we created for the Smith + Aylwin Team — award-winning agents who work with Compass, a prominent innovative real estate platform in the US.
The realtors needed 3D rendering services to market a sublime residential lot in Marin County, California. They had already had an architectural project for the land designed and construction permits issued. In September 2023, Joe Hosni, a licensed Compass realtor, contacted our architectural visualization studio on behalf of the team. He asked us to create several types of visuals showing the property concept that included a main house and an adjacent guest house.
Let’s see what went into the production process and what the final results looked like!
#1. Scope of Work and References
In this 3D property rendering project, we were to deliver:
- 6 exterior views of the main house and the guest house;
- 6 interior views showing master bedrooms, kitchens, and living rooms in both houses;
- a 3D animation demonstrating the exteriors and interiors of the property.
For that, the client provided the following references:
- a DWG model;
- a Revit model;
- drone footage of the lot.
Having the models allowed us to speed up production by optimizing the existing DWG file for photorealistic rendering and animation purposes. For the interior design, we used the furniture layouts from the provided models and furnished the rooms according to the client’s preferred style — luxury modern.
Present your architectural project like a work of art with AI-powered CGI
To create the animation of the property, our team used a technique called camera tracking. Namely, we combined the CG elements — buildings, driveways, and landscape — with the provided drone footage. We also used shots from it as backgrounds in the still renders. That allowed us to save the client a lot of time and expenses since we didn’t have to model the entire area surrounding the lot from scratch.
Now, let’s see how the visuals turned out!
#2. Results of 3D Property Rendering
Below, you can see the exterior renders we created.
And these are the interior 3D visuals.
Finally, here is the animation showcasing the property.
The client was pleased with the results. Here’s the feedback he left in our CRM system when the 3D rendering project was completed.
#3. Marketing Usage of 3D Property Visualization
The Smith + Aylwin Team used the renders and animation we created in the property listing on the Compass platform.
Our studio is glad to have worked on this 3D property rendering project. We thank Joe Hosni and the Smith + Aylwin Team for their cooperation and for the chance to write this case study. We’ll be happy to work together on more projects going forward!
Looking for professional 3D rendering services? Contact us at ArchiCGI and book a free personal consultation with our manager!
Content Writer, Copywriter
Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.