The multifamily housing sector is expanding fast. In the first quarter of 2025, nearly 102,000 units were rented out or occupied in the US – a 12% increase compared to the last year. With competition intensifying, developers need to stand out from the earliest stages of their projects. But how do you market something that doesn’t exist yet? That’s where visuals make all the difference. High-quality, strategic imagery builds investor confidence, helps secure permits, and sparks early interest from buyers and renters. And it’s 3D rendering services for multifamily developers that can provide such visuals before construction even begins.
Our 3D rendering studio works with multifamily housing developers, architects, and marketers worldwide. So, we’ve seen firsthand how 3D rendering services for multifamily projects help them overcome common roadblocks and deliver real business value. Curious to learn more about this? Then read on!
#1. What Are 3D Rendering Services for Multifamily Housing?
Multifamily 3D rendering services involve the creation of photorealistic visuals that represent yet-to-be-built residential developments. These visuals allow stakeholders to preview what the project will look like once completed – from overall architecture to interior layouts and shared spaces.
3D visualization can show any multifamily property, including:
- Apartment complexes
- Townhouse communities
- Condominium developments
- Mixed-use buildings with residential units
- Build-to-rent projects
- Duplexes, triplexes, and fourplexes
- Low-rise buildings with shared outdoor areas
- Mid-rise and high-rise residential buildings
3D renderings of such properties are used in different stages of the development and marketing cycle – from early investor decks to sales materials for potential tenants and buyers.
#2. Who Typically Orders 3D Rendering Services for Multifamily Housing?
Several types of clients rely on this type of 3D rendering services for their needs.
- Real estate developers use 3D renders for pre-sales, investment presentations, and securing financing.
- Architectural firms showcase design concepts to clients, zoning boards, and investors.
- Marketing agencies create attention-grabbing campaigns to promote properties across various platforms.
- Construction companies and project managers use 3D rendering for visual documentation, permits, and stakeholder approvals.
Each group benefits from professional 3D rendering services as they speed up decision-making and drive success.
#3. Pain Points in Multifamily Housing Marketing and How CGI Solves Them
3D rendering services for multifamily housing help developers and marketers tackle two major challenges.
#3.1 No More Blank Pages — CGI Brings Unfinished Projects to Life
How do you market or attract investment for an idea that only exists on paper? Without compelling visuals, engaging investors, securing approvals, or starting pre-sales is difficult. And for most prospects, blueprints and technical documentation are not enough to imagine the property’s appeal.
That’s where multifamily residential 3D rendering saves the day. It transforms sketches and plans into clear, photorealistic visuals. These images allow developers to launch marketing campaigns, secure early buyers, and attract renters well before construction is complete.
#3.2 Flat Marketing Materials Turn Into Engaging Stories
Floor plans and technical drawings don’t resonate emotionally with buyers, investors, and tenants. Yet the emotional connection is the backbone of modern marketing – especially in real estate, with the stakes of buying or renting a property being so high. To truly engage potential customers, multifamily developers and marketers need to sell not just the space, but the lifestyle it offers.
Want to learn how much your project costs? See how we evaluate 3D rendering projects
3D rendering services can help tell a story that speaks to your audience. It works especially well in interactive and dynamic formats like animations and immersive virtual tours. Details like soft evening lighting, stylish decor, people enjoying rooftop lounges, or kids playing in shared green spaces help convey the mood and lifestyle of the multifamily property. Depending on your needs and target audience, 3D rendering can be tailored specifically for your ideal investors, buyers, or renters.
#4. Types of 3D Rendering Services for Multifamily Housing
There are various types of multifamily residential 3D rendering CGI services our team can deliver for you.
#4.1 Exterior 3D Rendering
Exterior renders highlight the building’s curb appeal and showcase architectural solutions and details, materials, landscaping design, and surrounding environments. These visuals are vital for attracting attention at the earliest marketing stages.
#4.2 Interior 3D Rendering
Interior renders for multifamily housing showcase layouts, units, furniture, finishes, and overall atmosphere. They highlight design details and give a clear sense of how future residents will experience the space.
#4.3 Photoreal 3D Floor Plans
Another type of visuals 3D rendering services for multifamily housing developers can provide is 3D floor plans. They help viewers instantly grasp the spatial layout. Unlike traditional floor plans, they don’t require technical knowledge – or vivid imagination – to understand the space.
#4.4 Amenities 3D Rendering
Amenity CGI spotlights a property’s lifestyle benefits, such as shared gyms, pools, lounges, rooftop gardens, and coworking spaces. It allows viewers to see the space’s full potential.
#4.5 3D Animations
Animations bring properties to life through motion. This format is eye-catching and attracts the audience’s attention on websites, social media, and other platforms.
#4.6 Virtual Tours
Virtual tours allow viewers to explore spaces interactively, moving from room to room at their own pace. This type of CGI increases engagement and drives interest. It is perfect for engaging high-end clients who value premium viewing experiences.
#4.7 Immersive Tours
This type of immersive 3D visualization takes a step further and allows not only exploration but customization. Viewers can adjust furniture, finishes, lighting, and even change the weather or time of day. These tours offer a more interactive and personalized experience, which greatly boosts interest and conversion rates.
#5. Case Studies
Curious to see the results of using 3D rendering services for multifamily housing developers? Let’s take a look at some of ArchiCGI’s relevant case studies.
#5.1 Montreal Condominium
Here, we created 3D rendering for a condo building in Montreal, Quebec. The task involved the production of 2 exterior views, 16 interior visuals, and additional renderings of the amenities. The building features luxurious modern apartments, elegant lobbies, a spacious parking area, and a fully equipped gym. From soft upholstered furniture to marble-inspired bathroom finishes, every detail in these visuals conveys a sense of comfort and sophistication. This CGI helps viewers picture themselves living in the space.
#5.2 Flatiron Mixed-Use Real Estate
This real estate visualization was created for ArchiCGI’s long-time client – Meridian International Holding, a multinational corporation specializing in high-end property development. Flatiron is a premium mixed-use project in Cambodia that includes apartments, offices, and retail spaces. Meridian chose 3D rendering services to present the project at a state tender and secure approval for implementation.
Our team delivered a full visual package, including exterior and interior renderings, visuals of future commercial spaces, as well as virtual tours and animations that let viewers explore every corner of the planned building. The project was successfully approved and completed.
#5.3 North Carolina Townhouses
These townhome 3D renders were created for Chappell, a leading real estate firm based in North Carolina and one of our long-term clients. For this project, we produced a series of visuals for the Pleasant Grove Townes development in Raleigh. The project features 24 turnkey townhouses across four separate buildings in a cozy neighborhood.
Our work included aerial and eye-level exterior views and interior renderings of the living room, kitchen, and dining area to highlight the design potential. Chappell successfully used these visuals for marketing, sharing them on their website and social media platforms.
#6. Why Choose ArchiCGI for Your Multifamily Housing Project
When it comes to large-scale developments, choosing the right 3D rendering services for multifamily housing marketers and developers can make all the difference. Here’s what sets ArchiCGI apart.
#6.1 Turnaround Time
While the industry average time is 5-6 weeks or more, we deliver results in 2-3 weeks.
#6.2 Team Size & Availability
Our 600+ in-house artists and 24/7 support ensure your project keeps moving, no matter the circumstances.
#6.3 Large-Project Experience
Unlike many smaller studios and freelancers, we have a proven track record with complex, large-scale multifamily developments.
#6.4 Scalability
Need 100+ renders fast? No problem – thanks to our team’s size, cutting-edge tech, and dedicated PMs, we can produce them in under 2 weeks.
#6.5 Quality & Consistency
Every visual goes through a rigorous quality control process, resulting in consistently high-end photorealistic renderings.
#6.6 Communication & Time Zone
You’ll have a dedicated project manager who’s available during US business hours – no more waiting days for replies.
#6.7 Immersive & Interactive Solutions
We are not limited to static rendering and can offer advanced tools like VR tours, 360° panoramas, and interactive walk-throughs.
#6.8 Revisions & Flexibility
Multiple revisions are included, and our change process is clear and transparent.
#6.9 Custom Design Requests
Our 3D artists can create custom interiors and amenity spaces even with minimal input, saving you time and effort.
#6.10 Pricing & Payment Terms
We offer flexible packages with clear, straightforward contracts – no hidden costs or vague terms.
Schedule a free demo of 3D solutions for your business
3D rendering services for multifamily housing can help solve various challenges from marketing unbuilt properties to presenting at state tenders. Developers, architects, and marketers rely on CGI to boost pre-sales, win approvals, and attract investors with confidence. Whether it’s exterior renders, animations, or virtual tours, the right visuals can move your project forward at every stage.
Looking for 3D rendering services to help you boost your multifamily housing project? Get in touch with ArchiCGI and benefit from a large, dedicated team, fast turnaround, and consistently top-tier visuals tailored to your needs.
Stacey Mur
Content Writer, Copywriter
Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.