Architecture and real estate clients are becoming increasingly discerning about presentations. This is particularly true for large-scale projects. In such cases, showing a couple of static images just won’t cut it anymore. Big clients prefer immersive, interactive, and lifelike presentations. They want not just a visual depiction but a wholesome experience. Fortunately, a large professional 3D rendering studio like ArchiCGI is equipped to meet and exceed these demands. So, what are the cutting-edge immersive 3D visualization solutions we can offer to you? Let’s see!
#1. Immersive 3D Tours
Created with Unreal Engine and operating on real-time cloud rendering technology, immersive tours are the latest solution in archviz. They allow viewers to explore spaces interactively in detailed virtual environments. Immersive 3D tours streamline real estate marketing and pre-sales by highlighting the key amenities and interior features. With this CG tool, users can “visit” and “walk around” the property, view it from various angles, customize the layouts and finishes, as well as change the weather and lighting.
A great additional feature is that such tours can be viewed not only on a screen but also through VR headsets for full immersion. This flexibility makes them ideal for both casual browsing and deep exploration of architectural designs and real estate offers.
#2. Virtual Tours
3D virtual tours can provide a comprehensive interactive view of interiors, exteriors, and even entire communities. They allow potential buyers and investors to navigate through spaces at their own pace, gaining a deeper understanding of the layout and features of a property. Virtual 3D tours are great for showcasing the design, functionality, atmosphere, and lifestyle a place offers. They can be used on websites and in applications, and the simplest tours (3D panoramas) can even be featured on Facebook.
#3. Virtual Reality Visualization
Since around 2015, VR has become a popular immersive 3D visualization tool for many industry players from giants like Zaha Hadid Architects to emerging firms. With the help of VR headsets, for example, HTC Vive or Meta Quest, viewers can “travel” to the future, seeing how yet unfurnished or even unbuilt property will look when completed. They can step into a virtual world that mimics real life, examining and interacting with spaces as if they were physically present there.
This technology is particularly useful when presenting proposals to major clients or stakeholders. With VR, they no longer need to limit themselves to schematics or static visualizations as this type of immersive 3D experience makes viewing as lifelike as possible.
#4. VR Fusion
This is a custom solution by ArchiCGI. It combines the best of VR and regular 3D tours. Such a visualization allows users to explore the spaces in an interactive way while customizing some aspects of their experience. For instance, they can change the lighting, tweak the design, layout, or textures. Product descriptions, images, and links can enrich the visualization and provide all the additional information a viewer might need to make a decision.
A huge benefit of this type of immersive 3D visualization is its ease of use. Unlike regular virtual reality presentations, VR fusion works on any device and doesn’t require additional hardware.
#5. CG Animation
While not interactive like the previous options, 3D animation is still an immersive and dynamic visualization solution that brings a project to life. Through carefully crafted scenarios, changing perspectives, music, and visual effects, 3D animation showcases all the benefits of a concept in motion. It effectively highlights design specifics and intrinsic features of a space, showing its potential and conveying its atmosphere.
Immerse clients into your design projects with a 3D animation
These immersive 3D visualization tools are essential in modern architectural and real estate marketing. They can help your clients see not just spaces, but possibilities. By using these solutions, you can provide experiences that captivate, engage, and inform your audiences, ultimately leading to a better understanding of your offer and quicker decision-making.
Ready to uplift your marketing and presentation? Our 3D visualization services include creating immersive 3D visualization tailored to your specifications, tastes, and branding. Get in touch with ArchiCGI today and breathe life into your project!
Stacey Mur
Content Writer, Copywriter
Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.