Photorealistic product rendering is not a new way of visualizing merchandise for furniture producers, but nowadays it’s vital for them. Traditional means like photography and hand-drawn sketches are still widely used, but each year they become more and more limiting both in terms of capabilities and usage.
Every day more and more furniture producers recognise the benefits CGI has and a 3D rendering company is their go-to choice. Sometimes photorealistic product rendering has saved old businesses and helped new ones grow rapidly. There are 7 cases when photography or sketching simply won’t do and companies have to use furniture rendering to match the demands of current customer.