3D Furniture Rendering For Each Commercial Goal

3D furniture modeling is an effective way of producing visuals for marketing. CGI is faster to make than photos and yields the same or better results – 3D imagery fits any commercial goals with ease. But there is still a question – what type of furniture 3D modeling to order from a 3D rendering company? After all, there is no “one size fits all” when it comes to CG visuals. To find out, join us today as we explore different ways of using such pictures as well as which type is the best for each of those goals.

3D Furniture Modeling: Choose The Right Type

#1. 3D Furniture Modeling For Promotional Materials

3D Furniture Rendering For Promotional Materials

If sales department needs images for catalogs or other promotional materials fast, this calls for 3D furniture modeling – namely product shots or lifestyles. Product shots are bread-and-butter or product marketing, are generally cheap and fast to create, but take a long time to polish and made to look beautiful and enticing, while lifestyles are expensive, hard to make, require interior design know-how, but are much more effective at showcasing merchandise in appropriate environments. There are several 3D modeling types that are used for creating product shots and lifestyles, and “best” depends on what is the intended quality of results. Polygonal models are faster and cheaper to make, but the level of detail is limited to the quantity of polygons – a good solution for average or common designs. 3D sculpting is the polar opposite – such models are hard to make and require meticulous and expensive labor that only professionals are capable of, yet the results pay off by being gorgeous and hyper-detailed, with even tiniest details being visible – perfect for high-quality furniture.

#2. 3D Furniture Modeling For Interactive Media

3D Furniture Rendering For Interactive Media

New furniture designs need informative and stunning presentations – and this is where virtual reality comes in. Why show static images when you can let clients interact with objects, rotate them and experience their quality first hand? Another approach for promoting your furniture designs is through augmented reality apps – they allow potential customers to see how individual pieces of your merchandise fit their circumstances. In any case, there is one type of 3D furniture modeling that is viable for interactive media – NURMS, a more refined version of polygon modeling. Such models are called “shells”, they occupy less memory space, have next to none blind spots and look detailed enough so that it’s almost impossible to find polygon seams with naked eye.

#3. 3D Furniture Modeling For Product Websites