Smart real estate marketing ideas help to break the deadlock over online property sales. When the materials are super expensive, and getting quality is tough, it’s increasingly difficult to sell properties on the web.
One of the crucial issues is that most of the time, properties are far from sales-ready, with owners insisting on high prices and refusing to invest even into new furnishings. So that when photographers come, they don’t even know how to show the property in a good light.
Small wonder that good houses don’t get much attention online. Sales slow down, and real estate owners are dissatisfied with the service. However, some realtors manage to use digital marketing to their advantage to get lots of calls and negotiate great prices for customers. How do they achieve that?
Our 3D rendering company works with many successful agents, so we know exactly what it takes to create materials that sell. The key to success is CGI, and some time-proven real estate marketing ideas. Of course, strategy is what works best, but these 5 tips will help you get considerable results on their own too.
Join us as we reveal these tactics for getting more properties sold online.
Idea #1. Create Stunning Imagery
All real estate marketing ideas begin with visual materials. Pictures show real estate offers better than any words, so top-quality imagery is a must. Photography is one option, but photoshoots take lots of resources. They take photographer’s time, require renting decor, pre-photoshoot styling, looking for the right light. Of course, one can do photos quickly without a studio’s help, but the results will look cheap and won’t do justice to the property. Only professional images will attract attention to the offer advertised.
Photorealistic 3D rendering is the alternative allowing to avoid photoshoots and still get perfect real estate visuals. The quality of imagery will be the same, for CGI software allows to create 3D renders so realistic that it’s impossible to distinguish them from photographs.
Idea #2. Find Clients Online
The next step is promotion. And there’s no need to hurry. Rather than immediately allocate huge funds on advertising, it makes sense to think about how to get first customers without spending much. Consider these 2 time-proven real estate marketing ideas to find buyers online for free:
- Listing. Potential clients start their search from listings, so this is definitely the place to look for prospects. However, for obvious reasons, the competition is high. To stand out, both offer and imagery need to be really attractive. And 3D architectural visualization is the perfect solution to get fabulous selling images, 3D tours and 3D animations that will attract attention.
- SMM. These days social networks are the prime place for business and private communication. With a smart approach, social media marketing allows to reach large audiences. Just make sure your offer is clear, posts are versatile and show the real estate advertised to its advantage. And 3D architectural rendering can provide you with high-quality marketing imagery for every single post.