When you order a 3D architectural walkthrough from a CGI studio, you want it to be a real game-changer at the project presentation. Essentially, it is an immersive animation made with specialized software that takes viewers on a virtual tour of a building or a space. It allows them to explore the design from various angles as if they were physically walking through it.
That’s why a 3D walkthrough cost is not that cheap. So, naturally, you don’t want to spend a hefty amount only to get a mediocre result. But what goes into planning a truly impressive and convincing CG video? One that will make the client immediately say yes to your concept? Well, there are a few secrets to that.
In this article, our architectural visualization studio specialists will share a simple 6-step checklist for things you need to do to plan an impactful real estate walkthrough. You will find out how to prepare a comprehensive scope of work and make the most out of this incredible technology. Check it out!
#1. Find Examples of Architectural Videos That You Like
To begin with, try selecting 2-5 examples of a 3D architectural walkthrough video that you find truly impactful. Then, use them as a reference to better understand what you want your animation to look like. Think about what you like about those videos in particular. That can be the aesthetic, the dynamic, or the general feel. Overall, making a selection like that can help you find inspiration and ideas. Also, it will be easier for you to take the next steps when you know what exactly you’d like to see in your architectural walkthrough.
#2. Think About the Setting for Your 3D Walkthrough
A thoroughly designed setting can really make your concept pop. So, to showcase an exterior in the most flattering way, think about what weather, time of the day, and season you want to depict it in. And for an interior, you should plan the lighting — whether you want to show it with natural or artificial light.
It’s best to demonstrate a transition from daytime to nighttime to make a 3D home walkthrough presentation really comprehensive. This way, you can show what the building will look like throughout the day and present your interior and exterior lighting solutions.
#3. Select Contextual Elements for the Video
A lively and realistic 3D architectural walkthrough video should feature lifestyle items matching the design. Normally, a professional architectural visualization firm like ArchiCGI will have its own library of high-quality, ready-to-use 3D assets. You can choose objects like furniture and decor for the interior, as well as plants, cars, and other things you find in a street for an exterior. As a result, your CG virtual tour will be very life-like, unique, and appealing to your client.
Immerse clients into your projects with realistic 3D animations
#4. Plan the Camera Path
A well-planned camera path can help you tell your project’s story and make the animation a captivating visual journey for your client. So, think about where you want to begin, what parts of the design you want to highlight, in what order, and how you want to end. A great way to make an architectural CG video more cinematic is to begin and end it with atmospheric shots that don’t necessarily have to be very informative. Instead, they can help you set the tone for your presentation and convey the mood of the place you’ve designed.
#4. Choose Camera Movements, Transitions, and VFX
A 3D architectural walkthrough animation can have many different types of camera movements in it. They allow for creating a specific dynamic for the CG video — from slow and thoughtful to energetic and refreshing. Transitions also play a significant role. For instance, a slow fade has a much more different feel than a snappy cut. So, you can play around with several options to find the best ones for your needs.
And lastly, we have visual effects. In the context of architectural animation, you won’t have any dramatic ones. But a sun glare here and there or a welcoming fire in the fireplace can make a big difference when you present your project to the client. Just think about the effects you’d like to see in your walkthrough, and your team of 3D animators will realize all of your ideas.
#6. Add a Matching Soundtrack
A soundtrack is a cherry on top of every successful architectural 3D walkthrough video. It can be music or a voiceover — or both if need be. Usually, the best choice is to go with a slightly understated music track that supports the visuals without overpowering them. This way, you can add the final touch to your video so it will fully reflect the ambiance of the place.
Complete the brief for your perfect 3D animation easily
That’s the end of our 6-step checklist to help you prepare for a 3D architectural walkthrough video project. Using it, you’ll know exactly what you want the final results to look and feel like. And your team of 3D animators will be able to bring your vision to life in the most accurate way within the shortest amount of time.
Looking for a way to create a stunning real estate virtual tour? Use our professional 3D rendering services to get a photorealistic walkthrough that will really make an impact at your next presentation!
Ana Wayne
Content Writer, Copywriter
Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.