Architectural visualizations are an evolution of traditional means of image production. They can be used in a variety of ways, especially shining in presentations, architects’ portfolios and real estate marketing. Since the end of 20th century promotion of merchandise has evolved too, and today they’re more stories than just plain advertising. It’s no surprise that visual storytelling is not just limited to entertainment medium – and you should make use of this art today as well.
CGI has been used for creating cartoons and movies for a long time. Modern architectural visualization software is capable of producing 3D graphics indistinguishable from reality, and it is up to an architectural rendering company to use this monstrous potential to create beautiful architectural visualizations. There are seven opportunities to utilize CGI for enticing visual storytelling, which we’ll discuss today.
Architectural Visualizations For Visual Storytelling
#1. 3D Animation For Stunning Presentations
3D architectural animation services are widely used for marketing and presentations. In practice, they can show how people would move through a space, how light changes during the day, or how the exterior looks from different angles. Such videos often make it easier for clients to understand the concept and feel emotionally connected to it. For real estate developers, architectural animations can also serve as sales materials. Such animated 3D videos present a project in a way that static images cannot.
#2. Close-ups For Small Details
CGI is very flexible when it comes to visualizing ideas. A good example is showing every inch of an object – rendering things with microscopic level of detail in 2D art is very hard, which is not the case for high quality three-dimensional rendering. Architectural visualizations featuring object demonstration with close-ups and from different angles give a clear message about the quality of the product and how it is manufactured. Visual storytelling in its finest.
#3. Organic Decor In Renders
Decor is a crucial element of visual storytelling. It is key to setting the mood, tone, and conveying the usage scenario. Changing it can change the entire story.
Architectural visualizations are very flexible when it comes to adding decor. For example, ArchiCGI has a 50,000+ library of 3D models that suit any scenario. Also, clients can commission a custom item tailor-made for their needs. As a result, exterior and interior visualizations reflect the architect’s style and design intent.
Take your design presentation to a new level with interior rendering
#4. Weather Conditions And Time Changes
Weather conditions play a large role in setting the mood of architectural visualizations. With 3D rendering software, it is only too easy. CGI artists can show an exterior in every season, at any time of day, in any weather conditions. It makes sense to show the project in the climate it will be placed in. Modern rendering engines allow artists to showcase all the required effects with ultimate realism.
#5. People In Context
Customers have to see how project or idea benefits them if you want them to buy it. Doing that through classic means is impossible for reasons well explained above. With 3D architectural rendering it’s possible to put people into images of interiors or exteriors, which would give designs more personal appeal. This way potential customers can see how amazing it would be to live in the place you are selling.
#6. Customisable Context
Modern shoppers want products in all shapes and forms. They also expect the option to customize, not just choose from pre-defined items. 3D architectural visualizations make this possible. Objects can be reshaped, assigned different textures, and simulated with various materials. Most importantly, they can be placed in different scenarios. An armchair, for example, can appear in leather or fabric, set in a living room, on a terrace, or in a child’s room. A 3D interior renderings company can create these variations with ease. As a result, customers can see the future look of a product through static or animated 3D visualizations.
Showcase your architectural project like a true work of art, brought to life with cutting-edge AI-powered CGI technology.
3D architectural visualizations are unmatched for enticing customers with interactive and exciting visual storytelling. If you want to boost sales and have clients flock to your offers, cooperating with ArchiCGI is just the thing you need. Get photorealistic 3D visualizations for all your architecture needs today with our CGI services!
Chris Kostanets
Senior Project Manager, Mentor
Chris manages the work of 2 CGI teams and teaches Middle PMs. She loves Scottish landscapes, Ancient Greek culture, and Plein-air painting. At home, Chris is a caring parent for 3 cute chickens and a magnificent rooster.
