Creating a 3D Immersive Property Tour for High-End ORA Residences in Malta
Photorealistic 3D immersive property tours are the most advanced solution to present the property to your potential buyers. These interactive assets enable them to explore projects in detail and experiment with various design and environment options in real-time.
In this case study, you’ll learn how our 3D rendering company created an immersive property tour for ORA Residences — a large-scale, luxury development in Malta.
What Is a 3D Immersive Tour?
So, what exactly are immersive tours? Take a look at this video, which showcases the result of our project.
Immersive 3D property tour is a fully online program that works just like a regular link on your website. Any client, from anywhere in the world, can click and explore their dream apartment, choose the view from the window, and walk through the space.
The interface allows users to change the weather and time of day via the top slider. From the left-side menu, they can explore amenities and view their interiors using the 3D view option.
Apartment selection is available via the “Unit Search” tool, where users can customize filters (e.g., size, room count) and preview individual units. Each apartment includes full walkthroughs and design options: Contemporary, Modern, and Modern Classic.
The immersive 3D property tour works across desktops, tablets, smartphones, and VR headsets.
This tour helped sell nearly 70% of the ORA apartments shortly after its launch — because there was no need to visit an office in person. Clients could simply relax in a comfortable setting and explore everything online: watch sunrises and sunsets, choose their preferred floor, walk through the apartment, and preview different interior design styles.
Now that you know what an immersive property tour is, let’s take a closer look at the project details.
Project Description and Purpose
ORA Residences is a large mixed-use development in the seaside town of St. Julian’s, Malta. It includes two residential towers, a hotel, and a high-end shopping mall. Residents will enjoy access to top-tier amenities such as bars and restaurants, beach clubs, a nightclub, a spa, a gym, a supermarket, and an exclusive members’ club.
ORA also features 5,000 square meters of public gardens and around 4,000 plants and trees. It integrates several historic buildings, preserving local heritage while adding architectural character.
Because of the development’s scale and complexity, conveying its full value through drawings alone would be difficult. To help potential buyers and investors fully visualize the project, the team commissioned a 3D immersive property tour.
Currently under construction, ORA Residences are planned to be put into operation in 2026. The immersive 3D tour was designed to enhance real estate marketing and accelerate pre-sales — and the results exceeded expectations.
References and Scope of Work
Our partners provided us with an extensive brief for creating the immersive 3D property tour. The main references included:
- Revit model;
- construction drawings;
- drone videos of the site;
- interior design guidelines;
- reference materials for landscaping and finishes;
- information about the desired functionalities.
Using these references, we’ve completed the following tasks:
- Created an immersive property tour using Unreal Engine and Pixel Streaming. It is a cloud-rendered solution enabling users to explore the development virtually in real time — from either the sales office or home.
- Enabled interactive features, allowing users to envision experiences like sunbathing by the pools, enjoying sea views, shopping in high-end boutiques, and more.
- Added apartment customization features, letting users choose layouts and interior styles in a game-like interface.
- Ensured VR compatibility for showroom experiences.
- Additionally produced static 3D renders and dynamic animations. Our clients use these visuals across various marketing channels — including the landing page, Instagram reels, PR articles, real estate listings, and offline materials like brochures and billboards.
Immersive 3D property tours are a true game changer in the luxury real estate sector. Sales teams have never seen storytelling like this before. With a tool like this, your brand instantly rises to a higher level.
The entire world is now embracing AI, and it’s transforming workflows across industries. Immersive 3D tours represent the same kind of breakthrough for real estate as AI does for other fields. This cutting-edge technology reshapes how properties are marketed and sold.
We’re proud to have contributed to this project and are excited to continue delivering top-tier visual solutions.
Schedule a free demo of 3D solutions for your business
Looking to elevate your real estate pre-sales strategy with immersive tech? Contact ArchiCGI to achieve your most ambitious business goals with our top-tier 3D rendering services!
Catherine Paul
Content Writer, Editor at ArchiCGI
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.
