Creating a 3D Immersive Property Tour for High-End ORA Residences in Malta
Photorealistic 3D immersive property tours are the most advanced solution in architectural visualization. These interactive assets enable viewers to explore projects in detail and experiment with various design and environment options in real-time. In this case study, you’ll learn how we created a 3D immersive property tour for ORA Residences — a large-scale, luxury development in Malta.
Within this project, our 3D rendering company partnered with architect Nicholas Antignolo from db Group Malta, designer Yolanda Velasco from MYGG studio, and landscape architect Laura Gatti.
Read on to learn more about our collaboration and explore the impressive results.
#1. Project Description & Purpose
ORA Residences is a large mixed-use development in the seaside town of St. Julian’s, Malta. It includes two residential towers, a hotel, and a high-end shopping mall. Residents will enjoy access to top-tier amenities such as bars and restaurants, beach clubs, a nightclub, a spa, a gym, a supermarket, and an exclusive members’ club.
ORA also features 5,000 square meters of public gardens and around 4,000 plants and trees. It integrates several historic buildings, preserving local heritage while adding architectural character.
Because of the development’s scale and complexity, conveying its full value through drawings alone would be difficult. To help potential buyers and investors fully visualize the project, the team commissioned a 3D immersive property tour.
Currently under construction, ORA Residences are planned to be put into operation in 2026. The immersive 3D tour was designed to enhance real estate marketing and accelerate pre-sales — and the results exceeded expectations.
#2. Scope of Work
We completed the following tasks:
- Created an immersive property tour using Unreal Engine and Pixel Streaming, a cloud-rendered solution enabling users to explore the development virtually — from either the sales office or home.
- Enabled interactive features, allowing users to envision experiences like sunbathing by the pools, enjoying sea views, shopping in high-end boutiques, and more.
- Added apartment customization features, letting users choose layouts and interior styles in a game-like interface.
- Ensured VR compatibility for showroom experiences.
- Produced static 3D renders and animations for use across digital and print marketing platforms.
Now, let’s explore the references we received for creating the 3D visuals.
#3. Project Brief
Our partners provided us with an extensive brief for creating the immersive 3D property tour. The main references included:
- Revit model;
- construction drawings;
- drone videos of the site;
- interior design guidelines;
- reference materials for landscaping and finishes;
- information about the desired functionalities.
Let’s check out the outcome.
#4. Results & Usage
Below, you can see how the resulting 3D immersive property tour looks and works.
The interface allows users to change the weather and time of day via the top slider. From the left-side menu, users can explore amenities and view interiors using the 3D view option.
Apartment selection is available via the “Unit Search” tool, where users can customize filters (e.g., size, room count) and preview individual units. Each apartment includes full walkthroughs and design options: Contemporary, Modern, and Modern Classic.
The immersive 3D property tour works across desktops, tablets, smartphones, and VR headsets.
We also delivered static 3D renders and dynamic animations. Our clients use these visuals across various marketing channels — including the landing page, Instagram reels, PR articles, real estate listings, and offline materials like brochures and billboards. You can take a look at some of these renders below.
The 3D immersive property tour became a defining piece of the project’s marketing strategy. It doubled ORA Residences’ pre-sales, captivating future residents with a realistic and engaging property experience.
We’re proud to have contributed to this project and are excited to continue delivering top-tier visual solutions.
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Looking to elevate your real estate pre-sales strategy with immersive tech? Contact ArchiCGI to achieve your most ambitious business goals with our top-tier 3D rendering services!
Catherine Paul
Content Writer, Editor at ArchiCGI
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.