Our partners from San Francisco-based Narrative Design Studio specialize in residential and boutique hospitality interiors. Their projects are renowned for the seamless integration of each location’s environmental and historical context. This is one of many reasons why our 3D rendering company loves working on interior CGI for Narrative Design.
Shannon Niehenke, the principal at the studio, contacted us in the spring of 2021. Since then, we’ve completed 4 interior projects together. Most of them have already been brought to life. And the one we’re going to tell you about is no exception.
In this case study, you’ll find out how we work with Narrative Design Studio, see the interior renders we’ve made for their boutique resort project, and learn how the 3D visualizations were used for PR. Also, you’ll be able to compare the initial CGI with the realized design. Let’s go!
#1. Tasks and References
In this project, we’ve worked on interior CGI for the design of a boutique resort in the famous California’s Joshua Tree National Park. Namely, we had to create interior renderings for the meeting room and clubhouse spaces. The Narrative Design team needed the CGI to get the project approved by their end client.
Shannon provided us with a comprehensive brief, which included:
- a Sketchup model;
- architectural drawings;
- furniture layouts;
- specifications for indoor and outdoor furniture, decor, and materials;
- photos of the environment and Google Maps location;
- camera angle preferences.
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The CGI had to not only showcase the stylish Mid-century modern interiors but also convey the magic atmosphere of desert-like Joshua Tree landscapes, emphasizing the indoor/outdoor connection. Let’s take a look at how it turned out!
#2. Project Results
Here are the interior 3D views of the autocamp’s clubhouse. The first version of each render includes people while the second one has none. This was the requirement from the end client: they wished to see both options.
The same requirement was applied to the interior CGI of the meeting room.
The client was happy with the resulting CGI. Now, let’s see how they used the renders for PR!
#3. PR Use of Interior CGI
While the glamping site was under construction, the photorealistic 3D renders were extensively used for promoting it in various media channels. Here are some examples.
#4. Realized Project
Here is Autocamp Joshua Tree in reality after completion.
Doesn’t it look just like the photoreal CGI we created?
Our team is happy to have been a part of this beautiful project. We thank Shannon Niehenke and the Narrative Design Studio team for the fruitful collaboration and are eager to continue it!
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Content Writer, Editor at ArchiCGI
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.