Land Subdivision 3D Visualization: Creating Animation for Magnolia Place
Middle Coast Media House is a full-service real estate media company based in Wisconsin, US. Their main focus is video production, editing, and photography for real estate businesses. Jake Lange, the company’s CEO, contacted our 3D rendering studio in October 2023 with a rather unusual task. His end client, a construction company, needed land subdivision 3D visualization for Magnolia Place — beautiful European-themed vacant lots in Merton, Wisconsin. They wanted to make a short clip showcasing a plot of land transformed into a community to present the look of the finished project to their investors. That’s exactly what our team achieved with the help of land selling 3D rendering.
Want to discover the details of our workflow and see the results of our work with Jake? Read on to find out what goes into creating land subdivision 3D animation!
#1. Scope of Work and References
The main task for this project was to overlay the provided drone video of the land with a proposed subdivision into lots. Jake wanted the visualization to include the lot lines and numbers, a future road running through the plot, and the street names. Besides, our client also asked us to add basic landscaping, a small pond, and a welcome sign at the entrance so that the vacant lots would look more appealing to potential buyers. The final result of this land subdivision 3D visualization had to be a 15-second CG clip in FullHD.
The client provided us with all the necessary materials for the task:
- drone-based pictures and videos in 4K quality;
- a set of grading plans for the land for sale;
- a master plan of the subdivision.
This project involved the use of a visualization technique called camera tracking. It means that a CGI artist combined the 3D graphics with the real footage of the landscape. Then, after the post-production for animation, which involved some minor color correction, the CG video was ready.
Let’s take a look at the result!
#2. Land 3D Rendering: Preview Images
Above, you can see the intermediary land selling renderings, a mandatory stage in our studio’s 3D animation workflow. Before presenting a client with the animated clip, our team sends them a couple of frames from the video as the preview. We do that to approve the look of 3D visualization and make adjustments if needed. However, our clients are free to use these renders as visuals for presentations or various promo materials.
Finally, let’s see the 3D animation our team created!
#3. Land Subdivision 3D Visualization Project Results
Below, you can see the 3D animation we created for Middle Coast Media House.
Jake was pleased with the outcome and looks forward to working together on more projects. Here’s the comment he left in our CRM system after seeing the visualization results.
Jake’s end client also loved the result. The construction company has already incorporated the land subdivision 3D visualization into its online presence.
And now let’s check out the bonus CG clip we made.
#4. Additional Land Subdivision 3D Visualization
Additionally, we’ve created an alternative video including 3D models of the houses on the lots. It conveys how a lived-in neighborhood might look like on this land for sale. Have a look!
The ArchiCGI team was delighted to be a part of this project. We are thankful to Middle Coast Media House for the productive cooperation and are eager to continue our partnership.
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Need photorealistic CG representations to show the potential of vacant land for sale? Contact ArchiCGI for landscape architecture 3D rendering services and get stunning materials for your marketing campaigns!
Ian Diev
Content Writer, Editor at ArchiCGI
Ian loves writing about innovative 3D technologies and their impact on architecture and design. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.