High-quality architectural renderings have been the backbone of any successful product presentation for a while. However, new technologies are introduced and old ones get upgraded every year, cutting costs, improving quality and efficiency of work. This is the case with virtual reality, which started off visually unattractive but rapidly became one of the most immersive visual mediums of today. Entertainment industries were quick to adopt VR and regard it as their future. But this amazing gear has got attention from other spheres, marketing included. Increasing availability of VR opened up a lot of new ways of product advertisement. So, many started speculating – why use static 3D renderings if there are these cool commonplace gadgets that allow interactivity that was impossible before?
Even an architectural rendering company specializing in 3D visualizations production has experience with not just high-quality architectural renderings: 3D animation and VR-compatible 3D modeling are also common types of work it encounters. The companies would readjust quickly for sure. However, the issue still stands – what is the future of product presentations?
Today, we join the discussion and speculate on the topic. Before we present our prognosis, each medium needs to be explored for its pros and cons.
High-Quality Architectural Renderings Vs VR: Best Option For Presentations
- Need To Hire Programmers To Produce VR Programs
An architectural rendering company can provide scenes and 3D models, but the actual virtual reality program is made by dedicated programmers. It’s far from an easy job, since they have to account for a lot of factors, such as person-object interactions and so on.
- Long Production Time And High Costs
This is the reason why creating VR software can take months to make, even by large teams of specialists. The cost is self-explanatory, since a business has to pay not one, but two outsource companies, or keep a lot of in-house 3D artists and programmers just for creating virtual reality programs.
- Provides Unparalleled Immersion
Seeing things on a screen is one thing, but being able to see it as if it was real, touch it or fiddle around with your hands is something completely different. After such an experience there is no way a potential customer will ignore the product!
- Showcases Goods In Any Environment
Virtual reality programs can create effect similar to lifestyle images – putting a piece of merchandise into any environment to demonstrate how it fits clients’ lives. This amazing feature especially shines in real estate marketing, showing houses from inside, outside, from every possible point of view.
High-Quality Architectural Renderings
- Companies Specialize In Different Object Visualization
When talking about different outsource 3D modeling and rendering services, there is no “one size fits all” principle. Every studio specializes in different styles, objects and has unique distinctive features in every render it produces. So employers have to be careful when looking for the right studio and always browse portfolios of potential contractors before choosing.
- Actual Quality Depends On Professionalism Of Specialists
“High-quality architectural renderings” is a very wide definition. There are standards that any CGI studio has to adhere to, but results depend largely on how experienced 3D artists working on the projects are. Obviously, companies tend to pick the most professional specialists for important tasks – but it’s unlikely a mediocre company has a lot of outstanding staff to turn a project into an eye candy.
- Faster And Cheaper
Static CGI is much cheaper and faster to produce than advanced flexible models for VR. High-quality architectural renderings are also easier to polish and add effects, turning any design into a gorgeous display.
- Basic Animation Can Be Added To Increase Effectiveness
For better effectiveness of marketing campaigns, it’s a good idea to combine static and animated high-quality architectural renderings. Even something as simple as a 360-degree view will make promotional materials more informative and visually appealing – moving pictures are better for drawing attention, after all.
- Viewing Available On All Gadgets
High-quality architectural renderings are essentially images that can be ordered in all common file formats: jpeg, png, pdf, etc. Such flexibility is quite useful – everybody has gadgets, and they can download images at any time. So after a presentations on a large screen, clients can have a second viewing at home on their PCs or Macs or while commuting on their smartphones, inspecting constructions closely for themselves.
All in all, high-quality architectural renderings are very versatile and a relatively cheap option, while VR is best used as “heavy artillery” at presentations, indulging clients to buy the product they have “touched”. However, no single option is viable on its own and they are not substitutes for one another.
We can’t know for sure how CGI will transform in the future – maybe there will be interactive 3D holograms or something similar – but both virtual reality and high-quality 3d architectural rendering will be used in conjunction. VR software is highly expensive, and the price is unlikely to decrease substantially. Think of it – months worth of effort and a train car worth of money spent on a program used for one presentation! No sane business will allow such expenses, even if events are successful.
There is a more rational way of using CGI. Not every project presentation has to feature VR content. High-quality architectural renderings are often more than enough to provide extensive information about the building and convince a potential investor to buy it. Virtual reality, on the other hand, should be used only for important product launches, probing new markets, diversifying designs, etc. And even in that case it’s better to start by visualizing new ideas as static 3D visualizations to test them.
If you want to try combining VR and high-quality architectural renderings, our 3D architectural rendering services can provide gorgeous 3D models and renders for the job. We can’t predict how future product presentations will look like, but know for sure how cutting-edge visual content should be made. Get photorealistic CGI for marketing today with our professional 3D visualization services!