Photoreal Rendering was unheard of even in late 2000s due to technological constraints, but now it’s quickly gaining public attention. Almost every architectural rendering company in the world is already extensively producing it, yet Designers are reluctant to accept the new ways. What causes computer graphics to be so popular and why you should jump on the bandwagon? Well, here are 5 reasons why.

#1. Photoreal Rendering Gives Creative Freedom

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Paper used to constrain Designers creative freedom. You simply can’t Ctrl+z mistakes, even the best drawing can’t convey texture and color, and none of the classic tools can create a 360-degree three-dimensional space! 3D Visualisation, on the other hand, gets rid of those problems entirely. With modern modeling software it’s possible to create entire buildings or scenes from scratch, adjust lighting and shadows then drag, drop, resize and retexture objects with no fuss and wasted paper. And we’re not talking about Toy Story levels of rendering – just look at these gorgeous images!

#2. Digital Art – Sell It And Have A Copy For Yourself

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One undeniable advantage of Photoreal Rendering over hand-drawn sketches is that there is always more than a single copy of the visualisation. One for project documentation, one for client, one for 3D Artist portfolio and one for you. Frame it and hang on a wall in your office like a hunter trophy. You’ll have useful advertising material and great fun answering guests’ questions like “can you give me the number of that photographer?”!

#3. Renders Speak Louder Than Words

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Even with the advent of Internet, convincing clients to buy your products was dependent not entirely on their visual quality, but how persuasive you are. The only possible way to show what you can provide was to explain it verbally and present some sketches. There was no guarantee of success. Which is not the case with Photoreal 3D. A portfolio full of photorealistic renders would speak volumes about what your company is capable of. And you don’t have to do anything to attract new customers!

#4. Always In Control With Photoreal Rendering

Professional Photoreal Rendering: CEO Office Modern Design View04