There are countless secrets and tools to make a real estate advertising campaign successful. But with people looking for properties online now more than ever, catchy visuals are the main key to getting those sales. And there’s one thing that can help you use the power of images to the fullest and convert prospects into realty buyers like never before. It’s real estate CGI.
With 3D architectural visualization, realtors can get different types of high-quality visual content. From photorealistic stills to interactive walkthroughs of yet-to-be residences, CG technology provides so many options to liven up any real estate listing. It greatly helps prospects to make up their minds about buying or renting a place they saw in an ad. And they won’t even have to leave their homes to do that!
Now, ready to learn about all the types of CGI and how you can use them to improve your next promo campaign? Then read on!
#1. Show the Future Look of Properties Under Construction
The number one unparalleled benefit of CGI is that it allows preparing and launching a real estate advertising campaign before the construction of the building is complete. Professional 3D rendering provides for highly photorealistic results, which cannot be achieved with any other kind of illustration. The images will also be completely accurate because 3D artists base their work on architectural drawings and/or BIM files.
Moreover, 3D real estate visualization can convey the mood of the yet-to-be places with carefully composed surroundings and atmospheric lighting. Take the 3D render above, for instance. Looking at it, one can immediately picture themselves taking a walk around that peaceful neighborhood on a sunny Saturday afternoon.
That’s what you’re really selling to your clients. Not just a “box”, but a lifestyle. And with limitless possibilities of CGI, you can have numerous unique settings for each of your properties, for every campaign. So, give your prospects some inspiration and they’ll be more likely to sign a deal with you faster and with no doubts.
#2. Use the Power of Virtual Staging
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Before After
Whether the property you’re selling is under construction, unfurnished, or needs renovation, your real estate advertising campaign still needs to present it as a desirable investment. With virtual staging, you can do exactly that. Using photos of the realty for sale, professional 3D artists can create a virtual copy of it and digitally furnish the interior in any style you want. They can also do a virtual renovation by removing imperfections and adding fresh finishes to walls, floors, and ceilings in the pictures.
With such CG images, you’ll be able to demonstrate the full potential of real estate that doesn’t look like much at first sight. For the advertising campaign, you can show actual photos next to 3D renders as sample before/after visuals. That’ll give your buyers the confidence that the place they’re seeing in the listing has everything to become their dream home with a little work on it.
#3. Add Walkthrough Videos to Your Listings and Ads
Video is the type of visual content that’s been dominating social media and websites for a while now. People love watching videos more than looking at still images or reading text. That also makes this type of content perfect for online advertising. But what do you do when the building isn’t ready yet and there’s no chance to shoot a video? You order 3D animation that will show the upcoming result.
Immerse clients into your projects with realistic 3D animations
Using walkthrough 3D animations in your real estate listings, social media posts, and ad campaigns will definitely get you a lot of views and audience engagement. Your prospects will be able to view a dozen of such quick video tours in just a few minutes. As a result, they’ll be able to choose the one they like the most a lot faster, and with no effort. And you’ll get more happy clients in a much shorter time than in the case of advertising with pictures alone.
#4. Demonstrate Properties with 3D Virtual Tours
Another way to spice up a real estate advertising campaign is to add virtual 3D tours of soon-to-be-built properties to the listings. This kind of CGI is interactive, easy to navigate, and very informative. Potential buyers can open 3D real estate tours on any device and take a close look at every part of the future house, for as long as they need. They can virtually move through the space using navigation buttons and hotspots. Also, a realtor can add information buttons here and there with short descriptions of particular items used in the interior design.
This way, prospects can get comprehensive information about the listings in a short time, and they don’t even have to visit an agent’s office. Considering the current situation with constant lockdowns and other restrictions, it’s an incredibly valuable opportunity for real estate buyers. And realtors that provide it appear more professional, thoughtful, and trustworthy in the eyes of their clients.
#5. Include 2D and 3D Floorplans in the Listings
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Before After
It’s true that floorplans alone don’t do much as visuals for a real estate advertising campaign. But they sure are a great addition to photos, photorealistic 3D renders, 3D tours, etc. Real estate house plans allow prospects to fully understand the dimensions of a space. Plus, they allow seeing what kind of furniture layout one can have in a particular house.
Apart from the regular 2D floorplans, a realtor can have the same plans done in 3D. Those can be virtually staged to look realistic so that it’s even easier for prospects to understand them. Overall, masterfully done digital floorplans, both 2D and 3D, can be very useful and informative for a realtor’s clients. Plus, they make the listings in an advertising campaign look truly professional.
#6. Let Your Prospects Experience Homes In VR
The use of VR in real estate advertising is no news, but recently it has seen a rise in popularity. All because of the Covid-19 pandemic and its consequences. The thing is, VR was already a quite common tool realtors used to show properties to clients at their offices. But amidst lockdowns, a trip to an agent’s office has become as impossible as a trip to space.
Yet, a growing number of people are looking for new places to buy or rent. Some want to downsize and others, on the contrary, want to get larger houses in the suburbs. In any case, the realty business is booming. At the same time, a lot of people now have VR headsets at home. In fact, many have purchased those along with video game consoles and other similar gadgets during the very first lockdown. And now those things can do more than just entertain their owners.
VR provides for the most immersive remote real estate viewing experience one can imagine. With a headset and a pair of controllers, prospects can go on their own private house tours whenever and wherever they want. It’s almost like going to an open house in person, except there’s no rush and it’s completely safe. Plus, there can also be such unique features as tweaking interior design elements, like the color of furniture, in real time. Naturally, realtors that provide such experience have a much higher chance of closing amazing deals in no time at all.
Those were the 6 creative CGI-related ideas you can use in your very next real estate advertising campaign. As you can see, there are several types of 3D visualization designed specifically to make your job easier and your marketing efforts — more fruitful. Ultimately, that means better deals, more sales, and happier clients. And that’s what the work of a realtor is all about, right?
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Need professional 3D visualization services for your realty advertising campaign? Contact us at ArchiCGI and get top-quality results in the shortest amount of time!
Ana Wayne
Content Writer, Copywriter
Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.
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