Real estate marketing agencies offer a wide range of services. These include developing branding strategies, listing properties, managing transactions, consulting, and more. Also, agencies are often responsible for creating visual materials for real estate marketing. Here 3D rendering comes into play. It’s one of the best tools to visualize properties, including those under development or reconstruction. Of course, an agency might have its own in-house 3D artist or even a team for that. Yet, in some cases, their efforts are not enough to cover the needs for architectural CGI for marketing agencies.
In such a situation, outsourcing to a 3D rendering studio becomes a lifeline. It allows agencies to meet the needs of their clients without overworking their own teams. What are the other benefits of outsourcing architectural 3D rendering for marketing agencies? Let’s see!
#1. Expertise and Advanced Technology
Architectural 3D visualization studios specialize in making CGI. They invest in cutting-edge software and technology designed specifically for this purpose. So, they bring to the table a level of expertise that ensures detailed and realistic renders. This makes the architectural rendering workflow quicker and more efficient. And in some cases, marketing agencies simply can’t achieve the necessary results without professional assistance. For example, it is impossible to finish a large animation project on time without a rendering farm. Yet only professional 3D studios have this type of equipment.
#2. Efficiency and Speed
Artists at archviz studios have years of specialized experience. So, they can significantly reduce the time it takes from concept to final visuals. For example, at ArchiCGI, we streamlined our workflow thanks to our dedicated project managers and custom-made CRM system. This results in faster turnaround times for creating high-quality visuals. As marketing deadlines are often tight, it can be a lifesaver for real estate agencies.
#3. Cost-effectiveness
On one hand, it might seem that it’s cheaper to produce architectural CGI for marketing agencies in-house. However, this doesn’t account for the initial costs. Those include high-end computers, professional software licenses, and training for CG artists.
Outsourcing to a CGI studio can be a more cost-effective solution. This is especially so for agencies that don’t need high-quality visualizations on a regular basis. In this case, buying equipment, hiring 3D professionals, and paying them salaries is unreasonable. By outsourcing, agencies can eliminate the expenses of in-house production. Instead, they will enjoy flexible costs that scale with project demands.
#4. Scalability
One of the key benefits of outsourcing architectural CGI is the ability to scale up or down based on current workloads. For example, during a seasonal surge in property listings, an agency might need extra resources. A studio like ours with almost 500 artists can help meet increased demand. This allows marketing agencies to handle larger volumes of work without compromising on quality or timeliness.
#5. Wide Range of Services
Outsourcing architectural CGI provides access to a wide array of solutions. Many of them might not be feasible in-house due to a lack of skills and resources. For instance, 360-degree panoramas, virtual tours, and detailed animations are available only at specialized CGI companies. These tools can depict not just the structure but also the environment and even the lifestyle associated with the property. With such varied architectural CGI for marketing agencies, one can diversify promo campaigns, making a greater impact on the audience.
#6. Consistency and High Quality
Maintaining high standards across all visual materials can be challenging. It is especially so under tight deadlines. Fortunately, CG experts guarantee consistency and top quality in every project. To achieve that, many architectural CGI studios save the standard requirements of regular clients. This allows their 3D teams to know a client’s preferences from the start of every new project and thus maintain stylistic consistency. On top of that, this lets artists create visuals quicker, as no significant revisions are needed along the way.
#7. Innovation and Creativity
When creating architectural CGI for marketing agencies, professional 3D artists follow the latest trends. Furthermore, they know how to make visuals stand out by introducing creative and interactive elements. For example, they can add dynamic details or AI-enhanced characters. Also, with animation, AR, and VR, artists can help capture the imagination of potential real estate investors, immersing them in a future project.
Present your architectural project like a work of art with AI-powered CGI
Outsourcing architectural CGI allows marketing agencies to leverage expert skills and advanced technologies. By partnering with professional 3D studios, agencies can ensure their real estate marketing materials are always visually impressive. Plus, they can expect quick turnarounds, cost-effectiveness, and the highest quality. And all that – without the overheads associated with maintaining an in-house team.
Looking for a 3D rendering services provider to partner up with? Contact us at ArchiCGI to get a team of seasoned CGI artists working on high-quality marketing visuals for you!
Stacey Mur
Content Writer, Copywriter
Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.