Realistic rendering is universally acclaimed to be a very powerful problem solver in many industries, and we’re not talking about movies, videogames or art. Photorealistic CGI has almost supplanted 2D visuals in marketing, medicine, manufacturing, as well as interior and exterior design. Today any successful architect is outsourcing visualization of their work to a 3D rendering company, and you’ll see exactly why.
Realistic Rendering: 5 Benefits For Architects
#1. 3D Rendering Gives A Better Idea Of How Projects Will Look And Feel
One of the harder tasks for architects is showing what exactly their designs will look like when they’re brought to reality. Different light temperatures or colors, materials and clever visual tricks can be made irrelevant when they are conveyed by words. High-quality realistic 3D rendering gets rid of that problem entirely by perfectly representing things that don’t exist yet. However, it’s not that easy. If architects want to visualize their concepts perfectly, they either hire in-house 3D artists or outsource to 3D rendering studios. Outsourcing is more preferable, since hired specialists are on their paycheck and have to work at several projects at once, lowering quality and increasing production time. 3D studios are just contractors that need to be paid once, and they also have higher standards and strict quality control.
#2. CGI Elicits Better Emotional Response From Viewers
A drawing or a painting is always designed to make the viewer feel something: joy, sadness, fear, anger, elation and so on – and emotions are what makes people buy the art pieces. Architects are artists as well, so naturally they tend to elicit an emotional response from viewers of their creations. A high-rise building has to be sleek and stylish, taking breath away with how monumental it looks, while a suburban house should give a feeling of warmth and comfort, etc. Interiors can also serve different purposes, depending on the type of venue and the idea in mind: a bar or restaurant can be made inviting or exotic, a museum can capitalise on the progress or antiquity – the list goes on. But how to capture a feeling in a drawing? The task seems almost impossible – words can’t describe feelings! With realistic rendering it’s a whole different story.Remember – interior rendering and exterior rendering visualizes designs that are yet to be built, and do it exactly the way the architect wants them to look like. As such, it will now be much easier to convey a feeling to anyone looking at a promotional image, since what is depicted is real – in a way, at least.