3D floor plan is a computer-generated horizontal section of a residential or commercial property. Earlier, when computer graphics were yet to revolutionize the industry, real estate agents had to invest a lot of both time and money into a sale. Marketing materials, professional photography, house remodeling, home staging – not everyone could afford this. While with advent of 3D graphics, top-notch marketing and presentation materials have become available, owing to 3D rendering prices and immense skills of 3D artists.
3D floor plan is one of the best gifts of 3D visualization to real estate industry. It’s is a true marketing asset: it attracts and informs buyers, dispels their doubts, sparkles their desire, thus adding to the number of showings. Furthermore, using floor plan renders helps agents net property sellers as those consider them a competitive advantage.
As a result, a 3D floor plan helps properties sell faster, in larger numbers, and at higher costs. How is this possible? Let’s see.
#1. A 3D Floor Plan Helps Listings Stand Out
To list a property without a room layout means to leave the dimensions uncertain. Also, buyers will doubt whether the room orientations and distances suit their lifestyle. As a result, 1 in 4 buyers, according to surveys, will be less likely to arrange for a showing. Moreover, 1 in 5 respond that they won’t consider listings that have no room layout at all.
Fortunately, there’s a way to give buyers a full perspective of the property. By providing a realistic and unequivocal bird’s-eye perspective of the entire dwelling, 3D floor plan rendering helps buyers fully understand what they will get. The viewers will appreciate the practicality of the home layout and the picturesque views from the windows. Moreover, realistically depicted well-known objects such as a bed, chair, or car help buyers use their everyday experience to get the dimensions right.
And unlike 2D floor plans that need interpretation, 3D ones make all the benefits of a property obvious. This way, the apartment or house depicted will look more attractive than in the 2D competition. As a result, realtors convey value to more viewers and thus improve listing conversion rate.
#2. 3D Floor Plans Empower Online Marketing
3D floor plans allow realtors to increase the impact of landing pages, social media posts, emails, and mobile apps. In social media, it helps captivate mobile device users, who often check updates on the go. All the benefits of a dwelling are in full view, so the prospect stops scrolling to give a careful look to the rooms.
As with listings, readers of landing pages and newsletters as well as users of mobile apps are already motivated. And similarly to listings, using floor plan renderings here helps increase conversion rates by informing the buyer about the room layout and dimensions as well as unequivocally showcasing the advantages of the object.
Global property marketing allows to sell real estate overseas. It’s mostly a matter of luxury dwellings, so entering the global housing market helps a realtor significantly increase his or her income. However, foreign buyers often hesitate to reach out to the realtor as an appointment would cost them significantly more time and effort. By letting them see a dwelling in all its splendor while being technically precise, rendered floor plans close the spatial divide and motivate buyers to make a visit.
3D floor plan is a perfect tool for online sales. It informs, entertains, and presents the property in the best light. But it also pays off to add a wow-factor, like 360° panorama or 3D animation. These 3D solutions make for show-stopping marketing materials. Moreover, real estate rendering gives an agent plenty of additional opportunities. For instance, to sell properties way before construction finishes or, what is more, begins.
#3. 3D Floor Plans Make for Catchy Print Marketing
Outdoors such as billboards and posters along with handouts, postcards, door hangers – print materials are indispensable when it comes to conquering a local real estate market. Those who use print marketing materials effectively leverage the motivational power of imagery. A rendered floor plan helps print adverts showcase the main strengths of a dwelling on a piece of paper without any words needed. The buyers feel as though they have already been to the place, and that encourages them to make the next step – call the realtor.