Digital rendering is an ongoing theme in US Architects’ life. And even though you never bothered with 3D before, last two months before presentation it seems to stock you. Like yesterday, when you were checking out the main competitor’s website. Their portfolio is full of some amazing photoreal visualizations – featuring pretty houses, exterior and interior, all views imaginable, and these super modern residential complexes, in day and evening light. “Visitors must love it”, you thought before closing the page. Then you remembered your down-to-earth, substantial, dull corporate website and sighed heavily.

Furthermore, at today’s lunch break, your colleague was telling you about his new project. As he was talking about preparations, he mentioned that to be on the safe side, he’s working with a rendering company. When the break was over, he sent you their link on the facebook. Next to the link, he wrote: “ From my experience, it never hurts. Good luck with your tender.” So maybe, it’s worthwhile? You google “digital rendering”, find wikipedia, click and get submerged in the sea of technical explanations. Fascinating information – but not helpful.

Don’t worry! We’ll save you time. Here are top 5 situations when you clearly need Architectural Visualization.

5 Situations When Digital Rendering Saves Architect

#1. A Groundbreaking Idea For The Tender

You came up with a fantastically audacious idea for this new tender. However, you realise that such a concept can either win you the contract, or be rejected with a shock. Should you abandon your idea to create something safe? Not necessarily. Show with realistic digital rendering that your concept can live. Depict each advantage with well-executed architectural visualizations, and don’t forget to talk about visual impact as well. Night and day views will help with this.

This visual eloquence will make sure that you are on the same page and create a new level of confidence. Besides, if you win, those materials can be used in press-releases and other publicity, which will certainly appeal to your potential customers. Isn’t that handy?

Want to knock the jury’s socks off? In this case, consider using Virtual Reality, 3D Tours or animations. They will turn your design into an experience before it has even been approved! You even may say smugly: “Imagine what effect the real building will produce”.

#2. Digital Rendering For Mutual Understanding

Customers may be different, but their experience should be perfect in any case. So what if your client is overly doubtful about a certain design solution? Like the other time, when you’ve been explaining for hours to an elderly couple that the open layout was pretty much the only option. You talked, showed examples, but nothing worked. When you were out of breath, the lady said: “This is all very well, but I just cannot see how OUR apartment can exist without a wall. Is it even legal?”. No need to give up yet. Use digital rendering to show the space transformed and photoreal, and get visual proof for your arguments.

There’s one more benefit you should know. Any Marketer will confirm that once you imagine yourself possess something you like, it’s very hard to let it go after. Like when you take a car of your dreams for a ride. Amazing experience, don’t want even to get out… The same rule applies here: as soon as people see themselves living in the interior design, they will get impatient to move in there.

Another trouble may arouse when you have a conformist as a client. Like the one from last year, who agreed to everything at once, rather suspiciously. So, when you asked him “Do you prefer warm or cold colors?” he answered “Yes, absolutely”. But when the project was over, he said: “Well, that’s not what I expected! I am frankly disappointed”. Once again, digital rendering is a sensible solution. Show the client the outcome and get his reaction. Usually it’s easy: looking at the visualizations with a perfect design, people get emotional and involve into discussion willingly.

Take your design presentation to a new level with interior rendering

#3. Idea That’ll Spoil The Design

And what if your client has a disastrous idea that he sticks to? Like to separate the studio into three tiny dark rooms. And then cover the walls with tacky large-scale wallpapers. No amount of persuasion works on him! Of course, you may just go along with it. But from your experience, what happens next? The client who came to you will get a terrible product that you cannot show in portfolio. And what if he doesn’t like this design?.. “You are a professional! You should’ve said it was a terrible idea! I paid you!”

Your client is adamant? Show him the result with digital rendering. However, if there’s still a chance he might see sense, show him architectural visualizations with your version of project.He’ll be only grateful you took the trouble, and the customer experience will only improve.

#4. Nothing To Fill Portfolio With

You’ve worked on plenty of thrilling projects, many of which would make a fine subject for speeches at architectural events and win you prizes at competitions. However, you cannot include them in portfolio for confidentiality reasons. This is clearly frustrating, for portfolio is a strong sales instrument. Eliminate it from the site – and get ready to expand the advertising budget. Fill it with early-stage uninteresting projects – and visitors of the site will get the wrong idea about the company.

Fill your portfolio with Architectural Visualizations of quality designs using digital rendering, and convert the website visitors into customers. Maybe, you’ve got a project that wasn’t chosen after all, but nevertheless amazing. Ot you might create a new one from scratch and post in portfolio. This will still be your creation – a valid proof of expertise. The visualizations will be virtually indistinguishable from the photos, with exterior and interior design, and a flattering environment. Of course, you should mention that this isn’t real. This is the right thing to do, and besides, you might monetize it, if the viewer fancies the design.

#5. Stagnant Social Media Page

Your company has a facebook and Linkedin media account, but they bring no customers. You’ve shown all projects that aren’t confidential, what now? Digital rendering will help you increase engagement rate and conversion. Create virtual projects specifically for promotion campaign. For stronger impact, use 3D tours and animations – that won’t pass unnoticed and will generate clicks, comments and calls.

Present your architectural project like a piece of art with AI-powered CGI

Digital rendering allows to attract new customers with portfolio and social media twice as fast as before – even if you are working exclusively with NDA. And most importantly, 3D Visualization allows you to improve the service and always be sure you and your current client are on the same page. No surprises of any kind – only transparency and mutual respect. Sounds interesting? Contact ArchiCGI for quality rendering services: we’ll make sure your client sees the project just the way you do.

Catherine Paul
Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.