Architecture Presentation is a key factor for project success. For no matter how qualified the Architect is, he still needs to be able to present his expert opinion in the right way. To do that, he relies on special presentation tools – moodboards, drawings. Or you can get 3D Rendering Services. But do you find these means reliable and super effective? Let’s think.
Have you ever been in the situation when after all the efforts you put into an architecture presentation fail – inexplicably? You worked with all the references, brought a detailed moodboard and 40 drawings with different views. You lost your voice after a whole hour of talking. As you finished the pitch and waited for reaction, you hear the following: “I don’t understand. Don’t know… I’ll think about it”. Then the customer leaves to never contact you again. One more promising cooperation is off.
Another scenario of Architecture Presentation.
The fifth meeting took place. You’ve spent two nights without sleep – making all the changes you were asked for. Again. You did exactly as you were asked, but the client declared that the service is outrageous. Then he changed everything again and left furious. So you go to the office and set down to work. You practically create a new project from scratch for tomorrow morning. For the deadline is still on… You glance at the clock. It’s half past midnight, and there’s still plenty of work.
And another one.
The client is happy and approves the project. Then you proudly show the outcome, ready to compliments and congratulations you deserved. But instead you hear:“ That’s not what I wanted! How could you do this? You are supposed to be a professional!” As you go home confused, manager calls and asks what has happened. It appears that the client left a bad review on the site, and you are to face the music.
Was the client unhappy? Definitely. Were you to blame? Doesn’t look so. You did all you could and even more.
So, you have a choice here. Either you dismiss these cases as casualties, or do something to prevent them. And I suggest you look at the means you use for your Architecture presentations.
Are moodboards and drawings really the best you can do? Do they give the audience the full picture? Are they at the height of your project?
We’ve already spoke a lot on the benefits of the Architectural Visualization for Project Presentation. Today, I’d like to tell about another tool. A promising state-of-the-art technology with persuasion effect second to none – Virtual Reality .
Virtual Reality Saves The Day
Many generations of Architects were taught to work only with moodboards and drawings. Unfortunately, education is always somewhat behind the progress. Little surprise then that Architects see Virtual Reality as a supertechnological game. Very fun, but rather useless.
Meanwhile, VR can improve the workflow and make the communication with client effective. And to those, who think that nothing can outdo moodboards and drawings, I suggest to read the following. We’ve gathered 5 main features to show the superiority of VR over conventional means. Enjoy the read and think!
5 Reasons Architecture Presentations Are More Effective With Virtual Reality
#1. Possibility To Change The Parameters
Drawings, moodboards present a static picture. Same goes for the Photorealistic Rendering. And to change something, you need to do everything over again. While in Virtual Reality, you can make alternations during the Architecture Presentation and compare different options. And if the client dislikes that particular shade of blue, show the effect with the turquoise tiles. Moreover, the history of changes can be recorded. So you run no risks of losing the initial result!
#2. Added Value To The Product. And A Competitive Advantage
The quality of Architecture Services is crucial to the project success. But you know what matters just as much? The quality of overall service. A smooth and effective communication with the company makes for a pleasant Customer Experience.
I’m sure you’ll agree that there’s nothing special about moodboards and drawings. They are the basics everyone else does. In contrast, Virtual Reality sets the company apart. It helps create an astonishing Architecture Presentation that customers will remember. And the impression it produces is strong and long-lasting. Moreover, VR contributes to creation of an image of a successful and forward-thinking Architecture company. And good name is an asset of the company!
#3. Keeping Attention At An Architecture Presentation
It’s rather hard to keep the attention of the audience for long. Especially when there are a few of them. Something will distract from the Architectural Design Presentation: a phone, thoughts about some other tasks and chores, the landscape behind the window. It’s important for the Architect to avoid the situation from a well-known book with a dog upsetting a whole mess.
It’s just what VR is for! It easily monopolizes the attention of the audience. Virtual Reality immerses into the atmosphere of a project by taking the client into another reality. Once he put on the glasses, there’s no way he’ll think of something else or look at the watch. This way, he’ll give full attention to all the advantages of the product.
Immerse clients into your design projects with a 3D animation
How the Virtual Reality Experience is happening
A lot like a real home tour, actually. When the client puts on the glasses, he forget about the Architecture Presentation.He walks into the kitchen studio, takes a look at the smart layout the Architect has chosen. He admires the impactful beige kitchen furniture with marble work surface. Next, he turns his attention to the spectacular oak parquet and goes into the living room. There, his attention is attracted to the show-stopper – a luxurious curved sofa. He’ll then immediately see himself having a rest after a long working day there. Sipping wine with friends, watching the fireplace. And as the blizzard howls outside, they’ll hear the firewood crackling. And his collection of books will look super stylish on these shelves… Yes he can easily living a life in that place.
How would you like such a tour? Only Virtual Reality creates such an effect of immersion.
#4. Possibility To Attend The Architecture Presentation Even When At A Distance
Clients can watch the project in Virtual Reality even after presentation. One of them went on business to Chile? No need to postpone the presentation – he can watch VR from a distance. All he needs are VR app, a phone, and Google Cardboard.
#5. Unprecedented Power Of Persuasion
The best evidence of the work quality of a designer is a professional design. And how can one produce a solid evidence for that with moodboards and drawings? Customers have to take your word for it. In contrast, VR demonstrates everything with utter accuracy. Clients do not only see, but interact with design. They therefore check whether it is comfortable to live in. No need for guesswork!
Seeing everything in detail and color at an Architecture Presentation is wonderful. But there’s one more advantage that the client will like. VR allows to see everything in real dimensions. He’ll see for himself whether the distance between the coffee table and sofa is comfortable, and how much place the fridge takes.
Use VR at the presentations and see how accurately and colorfully it delivers the message. You’ll realise that the time of work on a project reduces. For you and your customer have the same picture in mind. And once he sees how good you are at managing their time and money, they’ll turn into your loyal customers.
To get high-quality VR product contact Architectural Rendering Company ArchiCGI. We will present the project the way you see – realistically and in detail. We’ll breath life into it and create the atmosphere, that highlights all the advantages of your Architectural Project.
Conent Writer, Copywriter
Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.