3D renderings are a game-changing tool for many industries. Save obvious benefits for the cinema, it is the way to impress customers and convey their ideas through photorealistic visuals – to present them to the audience and secure the mutual understanding, sell projects and win awards. Quite literally, CGI hit like a tsunami, so those who seized the opportunity found new ways to develop their businesses.
As a 3D rendering company, we are privileged not only to witness the beginnings of this new era but also to actively participate in it. As we create top-quality photorealistic CGI for Architecture, Interior Design, Real Estate, and Product Management, we know exactly what incredible opportunities 3D brought to these industries as both businesses and art. Wonder what these might be? Read up and find out!
#1. CGI in Real Estate
Before the advent of 3D renderings, it was hard to get imagery for pre-selling real estate. When a developer needed to pre-sell an apartment, they used a lot of marketing channels. They included billboards, magazines, and social media. All of them required top-quality visuals.
So it was incredibly hard to sell nonexisting real estate without high-quality renders. Investors needed a lot more than dry facts and numbers, they needed to see the final result in which they would invest.
Photorealistic 3D renderings solved these problems once and for all. With the help of real estate 3D rendering, developers are selling properties faster than ever. They can now rely on static images, video advertising, and even immersive 3D tours.
Realtors used to experience similar problems before the advent of 3D renderings. For example, how to sell an existing house but with a grey and empty interior? There was always an option to buy some new furniture at a premium just to take pictures. Also, renovations were a good option. The house could be transformed by changing the flooring, lighting, and some finishes. One minus — that required heavy investment. Few real estate owners were willing to invest in it.
All that money and effort is no longer required. Realtors can now use virtual staging and renovation to drive sales. Virtual staging is when one takes a picture of a dull empty space and fills it with furniture and decor. The resulting image is a realistic, Instagram-worthy representation of what the space can be. So realtors now can sell the potential, the real value of a house, not some dull walls.
#2. 3D Renderings for Architecture
It used to be a challenge to explain the concept to a client who can’t read drawings. Those who don’t have a design background struggle to understand design concepts. And if the client misunderstood something, they could then be disappointed with the project result. So CGI, most notably exterior 3D renderings, provided an opportunity to convey a vision clearly and accurately. With 3D rendering for architects, it is possible to explain any concept to a customer.
Moreover, CGI has transformed the way architects present their ideas at competitions. Before 3D rendering and animation appeared, it was tough. One needed to show how the concept would benefit people, the city, and fit into the landscape. Also, it was necessary to highlight all the amazing innovative functions the concept boasted. Now with 3D technologies, it is entirely possible. The results have photoreal quality and even motion if needed. Below you can see the example of the latter format — architectural 3D walkthrough.
#3. 3D Renders for Interior Design
In the recent past, designers presented their projects with the help of drawings, mood boards, collages, and sketches. But none of these options fully demonstrated all aspects of a concept. For instance, what colors and textures would look like, or how the lighting system worked. Also, there were a lot of situations when the client didn’t understand the designer. Oftentimes, they had a false idea of the future design and were disappointed with the results.
Now, everything is way easier. With interior 3D rendering services, all a designer needs is to send references and drawings to a CGI team. Then, the designer can simply show the client photorealistic 3D renderings of the finished project. After the approval, they can start with full confidence that the client will be happy.
#4. 3D Visualization for Product Management
To launch a product, the Manufacturer should pay for prototypes, deliver them to the photostudio, work with professional Photographers, and only then to use the photos in all possible advertising materials. And even after this long and expensive journey, there were no guarantees of success.
But with the 3D renderings, there is no need for physical prototypes and photo studio services. With special software absolutely any product can be created in a photorealistic quality. There is a great possibility to use these visuals on social networks to perform an A/B testing and ask the potential customers what they think. Moreover, the product can be pre-sold and in case there is no orders, Manufacturer simply will not create any physical samples.
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3D rendering has changed a lot of things. It has helped Developers to advertise and sell better, improved the way Architects and Designers present their works and helped the Product Managers to show their clients the projects with accuracy. Now, with 3D renderings, every imaginable idea can be conveyed in a high-quality visual. Want to get top-tier photorealistic renders to impress your customers? Contact ArchiCGI services and get all types of CGI visuals you need in one place.
Irma Prus
Content Writer, Copywriter
Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.
