3D visualization technology has opened new opportunities for Architects. Using the high-tech art of CGI, they can showcase architectural projects with previously unattainable impact. Now the Architects can turn their presentation and marketing materials into masterpieces! And with minimum effort — the assets are created by professionals providing CGI services.
Many Architects still remember the times when they had to spend hours over sketches and moodboards, preparing for presentations. Or how they used to pay fortunes for photos of construction objects for a portfolio. Yet all these efforts were not enough since clients or investors often couldn’t understand drawings, and photos are a luxury not that often available. There was a distinct call for a new effective technology to present and promote innovative projects.
That’s when 3D visualization technology came into play. Today the Architects all over the world optimize their work using CGI wonders. The development of 3D rendering has gone so far that it’s possible to create a spectacular movie about the future design or even immerse the viewer into a project by means of VR. And there is more! Let’s check out 7 latest trends of architectural visualization.
#1. Animation
3D animation is a short movie about a future architectural design. It consists of a large number of still CG images and can hardly be distinguished from a real-life video. In 3D animation, a “walking” or “flying” camera leads viewers through the floors, rooms, and passages of an apartment. It can even lead the viewers along the streets between buildings of a residential complex. This way, the 3D visualization technology allows viewers to see all features of interior or exterior design in motion and explore surrounding landscapes. To better convey the atmosphere and mood inside and outside the place, 3D animations might include music.
Architectural 3D animation takes project presentations to a whole new level. A digital movie can impress the architect’s clients and investors in a way no sketch or drawing can. The viewers will see the expected result in full glory and make an emotional connection with it. This way, they will approve the design and voice their suggestions much faster.
#2. 3D Virtual Tour
A virtual tour consists of sequential panoramic photorealistic pictures. This type of 3D visualization technology allows a 360-degree view of a building or architectural complex. The special feature of virtual tour 3D rendering is its interactivity. Using a mouse or a touchpad, a viewer can move the camera and look in every direction. An interactive virtual tour helps viewers visualize the space as if they were there. It allows them to explore the design in detail. Viewers can take a closer look at architecture, materials, textures, and décor. Just like 3D animations, 3D virtual tours might include music or text for added effect.
Immerse clients into your projects with realistic 3D animations
#3. 3D Floor Plan
A 3D floor plan is a virtual model of a floor space plan shown from a bird’s-eye view. This product of 3D visualization technology can present an interior design on a computer screen in section. In that way, the audience can see the visual presentation of an apartment’s interior and explore it in depth. A 3D floor plan rendering service also shows the space with all the furniture and décor. This way, a viewer can see the design, proportions, and heights inside the rooms clearly.
#4. 3D Printing
Some years ago, creating physical models for the presentation of architectural projects was neither easy nor fast. This process took days or even weeks, and required lots of materials. Architects mainly made those models manually, usually from wood, paperboard, plastic, and plasticine.
But when 3D printing appeared, it became possible to produce physical models much quicker, easier, and for a more reasonable cost. With CAD drawings, a 3D printer can create a model of even the most complex structure in the shortest terms. After a drawing is downloaded to special software, the printer starts to build a 3D model of a future object according to it. A model is built layer by layer, from top to bottom. Usually, printing a whole prototype of a house can be done within a few hours. As for the materials used for printing 3D models, one can choose from a variety of options including plastic, acryl, hydrogel, metal powder, and many other.
#5. Virtual Reality
Working on an architectural project typically involves a large team of professionals. And it’s not always possible to gather all those people in one room because they are in different cities or even parts of the world. VR technology offers a wonderful solution to this issue. It allows everyone related to the project to meet in the virtual reality and to work together. All the team needs to do is to put on special VR headsets connected to computers and get into the common digital space. There, they can see each other’s avatars and talk via VOIP. This kind of communication also allows to share ideas by leaving comments in real time. Considering that Architects need to go places and work with clients worldwide, VR is a life-savior. It helps to get things done and saves plenty of time!
#6. Immersive 3D Tours
This is state-of-the-art 3D visualization technology. It is used for large-scale luxury projects, both for presentations and for sales. With an immersive 3D tour, viewers can explore the project to the full. They can walk through the surroundings and see them in different seasons of the year and at different times of day. Then, they can choose any apartment and get a virtual tour around it. As a result, the experience feels truly incredible. Without a doubt, this is the most sophisticated type of 3D visualization services for now.
#7. Static 3D Renderings
These may not sound like much of an innovation now. However, still imagery has to be on this list. No matter what new solutions appear, 3D interior and 3D exterior rendering services remain the industry standard. Let’s say an architect uses a virtual tour for the presentation. The clients are impressed and want to think about it some more. The perfect move is to provide customers with static renders too. This way, they can sit and discuss specific aspects and areas without going over the whole project again.
3D visualization technology has gifted Architects with a set of amazing tools – and it promises much more in the future. Many professionals in the area of Architectural Design are already using the benefits of 3D visualization technology. They hold meetings from abroad while being on site, work on a few projects simultaneously with no hassle, create physical representations of their most complex designs by 3D printing them, and amaze clients with spectacular animated videos and tours.
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Catherine Paul
Content Writer, Editor at ArchiCGI
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.
