There is no doubt that architectural 3D visualization has revolutionized the way professionals in the industry pitch projects. CGI allows architects to present the expected results of upcoming and developing constructions in photorealistic quality. This way, 3D rendering has made winning clients and investors for architecture experts easier than ever. 

This is because seeing the future building in full splendor helps the audience dispel all their doubts about investing in the project. With schematic drawings and sketches, architecture professionals could not achieve this level of success. As for physical models, they could do better in terms of presentation but took a great deal of time and effort to be constructed.

Now, however, all these issues are in the past. With the help of modern 3D architectural visualization, it is possible to prepare a show-stopping photoreal presentation of design with minimal efforts from an architect’s side. What else to dream about? Amazingly though, architectural visualization offers architects even more benefits. CGI can help them solve lots of complex issues related to their work. Join us and discover 5 hidden benefits of 3D rendering for architects!

#1. 3D architectural visualization provides for top-notch marketing materials

3D Architectural Visualization Of A Seaside Villa Exterior

CG images and animations can be used as effective marketing materials. For instance, if a project is not under NDA, an architecture expert can use its 3D visualizations for a portfolio, social media pages, or even email marketing and offline ads. When shared through all these channels, architectural CGI helps to show a professional’s skills and attract many potential clients and investors. 

What’s even more exciting, with 3D rendering, the architect can showcase not only the existing projects but also visualize their ideas of the future designs in photoreal quality. This way, CGI helps get enough catchy marketing materials at any time, even when most of the architect’s projects are still under construction or exist only on drawings.

#2. CGI provides an architect’s clients with a ready shopping list

3D Exterior Rendering Of A Sleek Rural House

A 3D render can serve not only as an ultra-realistic presentation of a future design but also as a shopping list for an architect’s clients. How so? When placing an order for 3D architectural visualization services, an architect can ask for renderings with 3D models and textures of real details and building materials that are currently available in the market. For this, they should get to know if a CGI studio has required 3D assets in their database. If not, the architects should provide references to the products in the brief so that the 3D artists could create them from scratch.

Having a 3D render with architectural details and materials from the existing brands allows clients to make quick purchases for the upcoming works. It eliminates the need for the long process of selecting appropriate products in physical and online stores. So, among all the other benefits, 3D architectural visualization can provide a ready shopping list for the works. Which helps in planning the budget and realization of the project.

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#3. 3D architectural visualization allows for early troubleshooting

3D Exterior Visualization Of A Cozy House In Winter

Even if a project looks flawless on paper, it does not always mean that it will be perfect when brought to life. Sometimes, a small error can go unnoticed at the design stage and becomes obvious only when the works are in progress or even completed. For instance, the ceilings appear to be too low or the location of power sockets turn out to be causing a fire hazard. In these cases, when the mistake is found out too late, the architect will have to fix it probably at their own expense. Not only does this waste time and money, but it can also negatively impact the relationship between an architecture expert and their customer.

While the usage of 3D architectural visualization allows recognizing mistakes in design before the project construction starts. Thanks to photorealistic CG images, the architect can easily notice and fix errors before the work begins. So, with 3D rendering, it is possible to troubleshoot projects in the early stages. This saves a great deal of time and money that would have been otherwise spent on revising the actual structure. And, of course, it helps to keep a good relationship with the customers.

#4. CGI makes it possible to show only the best versions of architectural designs

3D Interior Visualization Of A Mansion's Living Room

Usually, an initial architecture design goes through multiple changes throughout the project. That happens because the house owners often ask to adjust the plan, and their wishes have to be taken into account, even if they want something that the architects do not personally like. For instance, a client may reject a tiling option suggested by an architect for floors and ask for cheaper material. So, in the end, the outcome will not reflect the architect’s original vision. This may be disappointing for the project’s author who wants to add pictures of only the perfect designs to the portfolio.

But with 3D architectural visualization services, it is possible to display the finest versions of projects. For this, an architect will need to send the original drawings and material references to a CGI studio. With the help of these materials, 3D artists will recreate the original design in photorealistic quality. So, even if the physical result of the project differs drastically from the initial plan, the architecture expert will be able to present their designs in the best light.

#5. 3D architectural visualization helps to hold presentations online as effectively as offline

3D Exterior Visualization Of A Modern Suburban House

It’s not a rare case when an architect and their clients live in different cities or even countries. So, oftentimes there is a need to hold online project presentations and meetings. And given the current situation around the world, the demand for remote collaboration is growing exponentially each day. 

But here comes a problem. Explaining schematic drawings and sketches through Skype to clients without an architectural background can be very challenging for an architect. The customers find it hard to understand these materials even in physical meetings, and the online format just makes it worse. The good news is that 3D architectural visualization helps architecture professionals effectively in this scenario. With accurate photorealistic CGI, explaining a project online is a piece of cake because clients can see and understand everything clearly in the digital renders.

All in all, 3D architectural visualization is a treasure trove for architects. CG rendering provides for show-stopping marketing materials, gives a ready shopping list to clients, and aids in early troubleshooting in the course of project development. 3D visualization also allows showing only the best versions of a design in a portfolio and helps to hold online presentations and meetings effectively.

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Catherine Paul
Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.