Selling vacant land can be challenging. More often than not, this is because investors and clients struggle to envision the outcome of the development. Whether it’s a house or an entire community planned on the land, it may be difficult for them to imagine the scale of a project as well as its future comfort. But this is exactly what’s vital for making a purchasing decision. Fortunately, CGI can help. 3D rendering for selling land allows realtors and developers to streamline their sales process, letting their clients clearly see the place’s potential.
Our 3D rendering studio has vast experience in turning photos and videos of an empty site into real estate marketing assets. So, how can you capitalize on CGI for selling vacant land? Let’s find out!
#1. How Does 3D Rendering for Selling Land Work?
CGI for selling land involves using techniques like camera tracking for animations and photo montage (or photo matching) for static images. What does that mean? In a nutshell, 3D artists take real-life footage of the land and overlay it with plot markings, 3D models of buildings, landscaping designs, or other elements. The result is a realistic image or video that helps viewers visualize how the land will look after development.
#2. What Types of Results Can You Get with 3D Rendering for Land Sales?
CG visualizations for selling lots come in two main formats, each serving different purposes and budgets. Whether you need an image for a client presentation or a video for an Instagram Reel, 3D rendering can provide it. So, what are the options?
Static 3D renders are compelling photorealistic images that show the land overlayed with certain objects. This option is more budget-friendly compared to dynamic visuals. It works perfectly for presentations and promotional materials. You can commission additional views to showcase the land from different angles. These extra views often come at a discount after the initial rendering has been created.
3D animation provides a more dynamic and engaging experience. It helps catch the interest of the viewers and retain their attention, gives more information, and increases the viewers’ emotional response. Short-form videos keep being the most trendy type of content on all social media platforms, so if you’re trying to increase your exposure through Reels or TikTok, 3D animation for selling land can be your chance to do so. On top of that, the process of creating 3D animation always involves creating static 3D renders. So, you’ll receive them as a bonus together with the CG video for further promotional use.
#3. Various Creative CGI Options for Selling Land
Above, you can see an example of unedited initial footage a client might send us. From here, there are a couple of different approaches you can take when presenting your vacant land using CGI.
- Plot markings. This 3D animation depicts clear divisions between site sections along with the name of the main road for better spatial understanding.
- Adding 3D models of constructions. This CG video depicts the same land but with ready-built houses on it.
- Before-after views. Here, you can see a comparison of vacant land vs the development project planned on it. The audience loves this format.
- Construction time-lapse. With such a visual, you can show how the project is “being built” on an empty lot from scratch in a matter of seconds. This is an especially eye-catching way to use 3D rendering for selling land.
These were the most popular options. However, with the help of experienced 3D artists and some fantasy, you can come up with other compelling ways to show your project.
#4. Benefits of 3D Rendering for Selling Land
- One of the most significant challenges when selling vacant land is helping potential buyers imagine the finished development. CGI relying on photo matching provides a clear and realistic visualization of the final project, complete with buildings, landscaping, and other important details. This helps clients understand the potential of the land and makes it easier for them to envision their future home or investment.
- High-quality 3D renderings increase the appeal and value of the offer to potential buyers. When they see a photorealistic image or animation of the proposed development, they are more likely to be interested and engaged. This visual appeal can significantly boost the perceived value of the land and thus attract more prospective buyers.
- A 3D rendering for selling land allows for detailed and accurate planning of the development. By visualizing the layout and design of buildings, roads, landscaping, and so on, developers can make informed decisions about the placement and design of various elements. This precise planning leads to more efficient use of space and resources, ultimately resulting in a better final product.
#5. How to Use 3D Visuals for Land Selling?
A 3D rendering can transform ordinary presentations into compelling visual stories. This comes in handy when pitching to potential buyers, investors, or stakeholders. Additionally, a high-quality 3D rendering can become a centerpiece in a variety of online marketing materials, including websites, email campaigns, and digital ads. It is also irreplaceable in offline materials like brochures, flyers, and billboards.
It’s worth mentioning that such 3D renderings also perform great on social media. For example, a video we created within our land subdivision 3D visualization project went viral organically on Instagram. As for now, it has received over 750,000 views and more than 12,000 likes.
#6. What to Include in a Brief for Land Selling CGI?
For our artists to be able to create a top-notch 3D rendering for selling your land, you’ll need to send us:
- Drone video/photo footage of the land. In our article, you can discover how to make drone video for architectural 3D animation.
- Panoramas of the site taken using a drone.
- Google coordinates.
- Your requirements/blueprints/plans/other references on what we need to add to the footage (buildings, plot markings, landscaping, or any text). Above are some examples.
As you can see, 3D rendering for selling land provides a clear and compelling visual representation of future developments. This makes it easier for clients to make informed decisions. By showcasing the future possibilities, realtors can now enhance the appeal of vacant lots and drive sales faster than ever before.
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Stacey Mur
Content Writer, Copywriter
Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.