Originally, Unreal Engine emerged as a robust game development tool. It has been continually pushing the boundaries of what is possible in virtual environments. Because of that, its use naturally moved beyond gamedev into other industries, including AEC. But what are the benefits of using Unreal Engine in architecture and real estate? 

At our 3D visualization studio, we already make use of those benefits. UE helps us transform how we visualize architecture. It offers our clients the most innovative and engaging presentation solutions. So, what sets Unreal Engine apart from other CGI creation tools? And what benefits can it bring to the table for your projects specifically? Let’s find out! 

#1. Using Unreal Engine for the Efficient Creation of Still Renders

There’s no one-size-fits-all solution with 3D software. Depending on your project, you might find Unreal Engine or other rendering engines like V-Ray or Corona more suitable. So, what’s the difference and when to capitalize on Unreal Engine’s benefits?

On the one hand, compared to UE, creating a scene in V-Ray or Corona will cost you approximately 2.7 less. And imagery made using those engines might turn out to be more photorealistic. But Unreal Engine also delivers quite realistic results. And what’s important, it allows you to produce many images way quicker than classical engines.

So, if you want just a couple of renderings of exceptionally high quality, V-Ray or Corona might be a better choice. But what if you need a lot of decently realistic images as quickly as possible? In this case, the benefits of using Unreal Engine in architecture and real estate projects will outweigh the costs. 

#2. Using Unreal Engine for Interactive Immersive 3D Tours

Among all the other benefits, Unreal Engine offers a groundbreaking solution — immersive 3D tours based on Pixel streaming. This technology enables rendering interactive graphics in real time. It can be streamed directly to end-user devices. This way, Unreal Engine allows users to access and explore immersive property tours. It can be done from any gadget with an internet connection. With this technology, architects and real estate professionals can showcase their projects with striking realism and detail. 

What’s more, Unreal Engine’s Pixel streaming ensures that viewers can interact with environments. They can ‘walk’ around the virtual territory, examine amenities, select apartments, and modify interiors. Also, they can change the weather and time of the day. Such benefits significantly improve collaboration and decision-making processes.

#3. Unreal Engine Enables VR Experiences

Using VR in Architecture

Using Unreal Engine allows one to streamline the creation of VR for real estate and architecture. That’s because Unreal Engine offers pre-built VR templates and blueprints. They are ready-made pieces of code that offer a swift starting point for virtual reality projects. 

But it’s not just about speed. Unreal Engine visuals are known for their exceptional realism. This is especially vital when it comes to creating immersive lifelike VR environments. The high quality of its visual output sets Unreal apart from other engines, such as Unity.

#4. UE Enables Multiple Uses of a Single Scene

One of the major benefits of using Unreal Engine in architecture is the possibility of using one scene to create various kinds of visuals. Let’s say, at some point, you decide that static images made in UE are no longer enough for your marketing campaign. You want something more immersive and captivating. Then, there’s no need to recreate the whole project again in UE. The existing Unreal Engine scene can serve as a base for creating Pixel streaming and VR experiences. This technical versatility makes using Unreal Engine in architecture very resource-efficient. 

#5. Using Unreal Engine Boosts Real Estate Pre-Sales

There are many benefits to using Unreal Engine for property marketing. Firstly, Unreal Engine accelerates the generation of high-quality static images in large quantities. If your marketing campaign requires getting a lot of renders on a tight deadline, UE will work for you better than other engines. Using it, you can receive imagery quickly. It will make your campaign more flexible and fruitful. 

Secondly, Unreal’s capacity to deliver Pixel streaming and VR experiences ensures informative and engaging presentations. By using them, architecture and realty businesses can stand out in a crowded market. This helps cultivate interest from prospective customers. Showcasing designs in immersive virtual environments fosters a deeper understanding of the project and a viewer’s emotional connection with it. So, pre-sales will go up.

Present your architectural project like a work of art with AI-powered CGI

Finally, using such innovative tools enhances the businesses’ reputation and status. The adoption of Unreal Engine signals a commitment to innovation. This positions businesses as forward-thinking and adaptable. And it potentially can make your architecture studio or real estate company more trustworthy and attractive to tech-savvy audiences. So, your marketing materials and brand image can only win from using Unreal Engine. 

The benefits of using Unreal Engine in architecture and real estate are numerous. It can quicken the CGI production processes, as well as enable the use of the most immersive and interactive presentation techniques. So, using Unreal Engine can be a transformative step for your business.

Looking for architecture rendering services to see how the power of Unreal Engine can boost your marketing and sales? Contact us at ArchiCGI and get stellar visuals for all your needs! 

Stacey Mur
Content Writer, Copywriter

Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.