Impressive visuals are indispensable for promoting and selling a property. But if it hasn’t been built yet, you might lack the proper imagery for starting a marketing campaign. Technical drawings or photos of the construction site fail to convey how a finished project would look. They can confuse potential buyers and slow down their decision-making process. Here’s where property rendering is a life-saver for real estate agencies and developers.
In this article, our architectural rendering company will share 5 tips for creating high-quality property visualizations that will capture your prospects’ attention right away. Let’s go!
#1. Focus on Benefits
Architectural visualization is not just about showcasing the structure. Property rendering should capture all the benefits of the future building. While preparing the visuals, make sure you choose perspectives that would make the property’s best features stand out.
What’s more, while renderings usually focus on the overall architectural design, you can also order separate CG images of amenities. These features, though secondary, are what make the properties unique and appealing. Highlighting them would add a charming touch to the images of the real estate, and, as a result, increase the chances of pre-selling it.
#2. Convey the Atmosphere
Establishing an emotional connection between the prospect and the offered listing is what drives property sales. That’s why a real estate rendering should evoke a specific atmosphere. Whether it’s a warm coziness for a family home or a sleek and functional office space, visuals have to convey the lifestyle associated with the future property. That’s where close-up renders come in. They focus on design details and textures. Those are not usually that noticeable in wide-angle renderings but are vital for conveying the ambiance.
#3. Show Different Lighting and Weather Scenarios
One of the most important advantages of CGI is the power to show the property under different conditions. This way, your clients get the most comprehensive understanding of the project.
For example, you can use a sunny weather image to showcase the overall design of the property, because all the colors and materials will be clearly visible. On the other hand, a twilight setting would help highlight the exterior lighting of the house. Consider ordering a couple of property renderings in different settings to make your listings more informative.
#4. Tap into Holiday Marketing
How about ensuring an even deeper bond with the audience by leveraging holiday-themed CG visuals? A professional rendering studio can easily and quickly provide you with the imagery of a property tastefully decorated for a specific holiday. Such renderings have proven to be extremely useful for real estate businesses. The time of major holidays like Christmas or Thanksgiving is when people are most receptive to marketing campaigns due to the overall festive mood and breaks from work. That’s why it would be a wise move to use a holiday-themed property rendering for your advertisement materials.
#5. Add Dynamism to Your Listings
Incorporating 3D virtual tours in real estate listings is what will elevate them to the next level. This type of property rendering is much more informative than static imagery, as it gives a better idea of what it would be like to be inside the building. These tours provide potential clients with the ability to virtually ‘walk’ around the property and look at every detail from every angle.
Furthermore, 3D animations, like the one above, can be a fantastic way to provide an immersive experience. The CG videos showcase not only the visual appeal of the property but also the functionality of the space. They allow viewers to understand how comfortable it would be to live there. For instance, interior CG videos can show how sliding doors or convertible furniture would work. 3D animations can also include soundtracks, voice-overs, and various visual effects. These elements enhance the emotional impact of the property presentation.
Present your architectural project like a work of art with AI-powered CGI
When preparing your next real estate listing, remember those 5 tricks for creating impressive CGI. As you can see, property rendering is a very versatile tool that can showcase all of the best features of your offer. By utilizing the described ideas, you would make your listings more impactful, which will help you win over potential buyers with ease.
Looking for high-quality CG visuals for your real estate marketing campaigns? Use our 3D rendering services and get stellar imagery for property listings!
Ian Diev
Content Writer, Editor at ArchiCGI
Ian loves writing about innovative 3D technologies and their impact on architecture and design. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.