Marketing Architectural Services: 7 Easy Tips

1. Set Realistic Goals and Track their Achievement

When it comes to Marketing Architectural Services, you need to plan the growth thoroughly. Set up a clear goal and plan how you’re going to get there, period by period, with figures. Look at the current state of your social media accounts. Define the number of subscribers you need to get and plan the growth per month. Then, decide how often to update the page and with what type of content. As well as that, it is crucial to track the current performance from time to time. For instance, analyze the results of the Social Media campaign.

2. Create an Avatar of Your Ideal Customer

The ultimate goal of the Avatar is to predict the online behavior of the target customer. With that knowledge, you’ll form a clear idea of what your target customer wants, what language to adopt when communicating and where exactly it can be found on the Internet. In order to get that crucial knowledge, create a portrait. Remember the clients you’ve communicated with and write an entire story of life. It must include the following factors:

• Name (Invented)
• Profession
• Income
• Family situation, Friends, Communication
• Brief biography (studies, career development): educational background, what the client excels at, possibly what he resents doing, what tasks he deals with every working day
• Hobbies and Interests: what the ideal customer likes doing, where he spends his weekends
• Personal goals
• Life values

Based on this, you should deduce the answers to the following questions:

• What exactly would the customer want to hear from you?
• How does the ideal customer see your product?

A well-made avatar is like communication with a real client – a gold mine of valuable information on this behavior. It gives insights on how the customer makes the purchasing decision, what problems he has and where he looks for solutions. Upon the Avatar, depends the success of the whole marketing campaign.

3. Create a Lead-Magnet

Catch the interest of your audience. Give them for free something of value. For instance, a brief video course on how to choose an Architectural Firm. Or an invitation to a free event you organize – a conference or presentation that is interesting and useful to the client. The product shared must prove the expertise of the company and be of a real value. And in order to get it, the customer must leave his e-mail address – which is the final goal of the lead magnet stage. Once you have built a certain base, proceed to the next step of Marketing Architectural Services.

4. Tap into the Power of Social Media

When the avatar ready, it becomes obvious what are his favorite social networks – Facebook,  Twitter, Linkedin, Google+, Pinterest, Houzz. Create an account with full information on your Architectural company and fill it with interesting and relevant content. The posts should be short, impactful and memorable. Set your posts apart with the Architectural Renderings of the project, panoramas, animations. This way, the posts get more shares, project – more recognition, page – more followers and finally the firm – more potential clients. Exposure on social media is an important way of Marketing Architectural Services!

5. Build Trust

One of the first questions the customer asks himself is whether he can trust you with his project. The solution to this problem lies in Marketing Architectural Services online. Here’s how one can prove the reliability of the brand:

• Keep Your Social Media accounts active
• Create an Impactful Portfolio on the company website. Make sure to include 3D Architectural Renderings of the best projects, and in sufficient quantity
• Answer promptly all the comments and questions that visitors leave on your website
• Showcase online all the rewards and certificates in your possession that prove your professionalism and quality standards
• Ask clients to leave the comments and post them on the website

6. Use E-mail Marketing

E-mail marketing is an excellent and money-saving way of Marketing Architectural Services. Having built a certain base of contacts, start sending them letters. These letters should contain useful information and gently lead to a certain action. It can be a click on the link, a call, or filling out of a form.

7. Don’t Forget about Modern Technologies

Technologies give you a competitive edge. Based on the Avatar of your ideal client, understand what is the level of his or her technological mastery and what they expect to see on the website. Should it look business-like and high-tech, with lots of options, special effects? Or, maybe, emanate conservatism, be functional and basic. Website is a visit card of an Architectural Firm. Make sure it works for the purpose of Marketing Architectural Services of your company!