You are sitting at your office desk, looking by the window at the landscape before. Here’s one more day you’ll spend not working on any new projects – because there aren’t none. The old clients aren’t very active – the last you’ve heard of them was Thursday morning. They said they’d consider your offer, but would like to compare it with what other firms have. Still no news. You sigh, switch on the computer and realize yet one more time that next month you won’t be able to pay the rent for the office. Giving up to the inevitable, you open the Internet browser and start looking for a smaller office to move in.
Providing quality services at fair prices and yet not being able to find clients means that the firm doesn’t really know to reach out to them. The key to success is to know the techniques of Marketing Architectural Services online.
Internet is a common way to look for services nowadays. This is where most of the purchasing decisions are made. It is therefore crucial to know how to create an attractive image on the Internet and interact with your target audience. The heavyweights of architectural business know for sure how to generate customers on the Internet, and it keeps bringing them a stable flow of clients.
Marketing Architectural Services: 7 Crucial Steps
1.Set Realistic Goals and Track their Achievement
When it comes to Marketing Architectural Services, you need to plan the growth thoroughly. Set up a clear goal and plan how you’re going to get there, period by period, with figures. Look at the current state of your social media accounts. Define the number of subscribers you need to get and plan the growth per month. Then, decide how often to update the page and with what type of content. As well as that, it is crucial to track the current performance from time to time. For instance, analyze the results of the Social Media campaign.
2. Create an Avatar of Your Ideal Customer
The ultimate goal of the Avatar is to predict the online behavior of the target customer. With that knowledge, you’ll form a clear idea of what your target customer wants, what language to adopt when communicating and where exactly it can be found on the Internet. In order to get that crucial knowledge, create a portrait. Remember the clients you’ve communicated with and write an entire story of life. It must include the following factors:
- Name (Invented)
- Family situation, Friends, Communication
- Brief biography (studies, career development): educational background, what the client excels at, possibly what he resents doing, what tasks he deals with every working day
- Hobbies and Interests: what the ideal customer likes doing, where he spends his weekends
- Personal goals
- Life values
Based on this, you should deduce the answers to the following questions:
- What exactly would the customer want to hear from you?
- How does the ideal customer see your product?
A well-made avatar is like communication with a real client – a gold mine of valuable information on this behavior. It gives insights on how the customer makes the purchasing decision, what problems he has and where he looks for solutions. Upon the Avatar, depends the success of the whole marketing campaign.
3. Create a Lead-Magnet
Catch the interest of your audience. Give them for free something of value. For instance, a brief video course on how to choose an Architectural Firm. Or an invitation to a free event you organize – a conference or presentation that is interesting and useful to the client. The product shared must prove the expertise of the company and be of a real value. And in order to get it, the customer must leave his e