PHOTOREALISTIC 3D RENDERING IN TRADITIONAL MARKETING: IS IT BETTER THAN PHOTO?

PHOTOREALISTIC 3D RENDERING IN TRADITIONAL MARKETING

Modern marketing has been using bright, colorful images for sales promotion for quite a long time. In the 20th century, photography was the main source of such imagery. However, nowadays marketing departments are paying more attention to photorealistic 3D technologies. Of course, high quality photorealistic 3D rendering can be easily used for online promotion, but can 3D rendering services be useful for traditional marketing? Before we answer this important question, let’s see how marketing imagery is usually shot and whether there are any disadvantages to this process.

Are photos really good for marketing?

Designer

To create a beautiful image of interior design you will most likely have to hire a designer. Good result usually stems from cooperation of photographer and designer, and they must be a good match. For example, if the photographer thinks that there is something missing in the shot, the designer will have to decide what can be changed. It’s the designer who generates all ideas, but the photographer will have to determine whether they will look good.

Process

Making a professional photograph for product design is not an easy process that only takes having a photographer (in-house or hired) and his camera. After the shoot is over, if you suddenly decide that you need just one more shot, everything will have to start over again.

Environment

There must be an appropriate environment. For example, in order to create a picture of kitchen interior you will have to build a complete kitchen. A single room doesn’t sound like a big problem, does it? But what if you have to create the whole collection?

Photorealistic 3D rendering and modeling

Decoration

All accessories and decoration must be thought through beforehand, and you should have enough variety to receive good pictures. It will be hard to add or change something once the shoot starts.

As you can see, there is a lot to consider before you decide to use photographic imagery for advertisement. However, there are even more serious drawbacks.

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